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1.2 Objectives of The Study

This study aims to understand consumer satisfaction, consumption factors, awareness, and loyalty towards Kavin Arokya Milk in Erode district. Specifically, the objectives are to examine consumer satisfaction, influencing factors, brand awareness, advertising effectiveness, major buying factors, and customer loyalty for Kavin Arokya Milk. However, the findings are limited to Erode town and respondents may not be fully truthful in surveys due to time constraints.

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ramkumar49
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62 views

1.2 Objectives of The Study

This study aims to understand consumer satisfaction, consumption factors, awareness, and loyalty towards Kavin Arokya Milk in Erode district. Specifically, the objectives are to examine consumer satisfaction, influencing factors, brand awareness, advertising effectiveness, major buying factors, and customer loyalty for Kavin Arokya Milk. However, the findings are limited to Erode town and respondents may not be fully truthful in surveys due to time constraints.

Uploaded by

ramkumar49
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

2 OBJECTIVES OF THE STUDY

1. To find out the consumer satisfaction of Kavin Arokya Milk. 2. To find out the factors influencing the consumption of milk by consumers of milk. 3. To find out consumer awareness about all brands of milk. 4. To find out advertisement effectiveness and developing the marketing field. 5. To analyze the major factors influencing the respondents in buying Kavin Arokya milk. 6. To find out the customer loyalty towards Kavin Arokya Milk in Erode district. LIMITATIONS OF THE STUDY The research finding was applied only in erode town. The respondents may not be true in filling up the questionnaires. Time was the major constraint in collecting the data.

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