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Chapter 1 Industry and Company Profile

The document outlines the contents of a report on Airtel including chapters on the company profile, literature review, research methodology, data analysis and interpretation, findings, suggestions, and conclusion. The data analysis section includes tables and charts on customer opinions and usage related to Airtel's services.

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Jyant Khobragade
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© Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online on Scribd
34 views

Chapter 1 Industry and Company Profile

The document outlines the contents of a report on Airtel including chapters on the company profile, literature review, research methodology, data analysis and interpretation, findings, suggestions, and conclusion. The data analysis section includes tables and charts on customer opinions and usage related to Airtel's services.

Uploaded by

Jyant Khobragade
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TABLE OF CONTENTS

Title Page Declaration Acknowledgement 1 2 3

Chapter 1 Industry and company profile 1 2 Industry profile Company profile -AIRTEL logo -Bharatis vision -Bharatis Mission 3 4 5 6 7 8 9 Network of AIRTEL AIRTEL broadband Organizational structure Advertising strategies AirTel: Appropriating the value of 'expression' Milestone of Company Awards 10 13 14 15 16 16 18 23 24 25 29 32

Chapter 2 Review of Literature 2.1 2.1(a) 2.1(b) 2.2 2.3 Review of Literature what is customer satisfaction why is it important Objectives Limitations 34 34 35 36 38

Chapter-3 Research Methodology 3.1 3.1 3.2 3.3 3.4 Data collection methods Statistical tools used Research Methodology Research Design 39 39 40 40 42

Chapter 4 Analysis and Interpretation 4.1 4.1.1 4.1.2 4.1.3 Analysis and Interpretation Table and chart showing the opinion on signaling at their area Table and chart showing the opinion on customer care services Table and chart showing the opinion on customer care employees response to customers questions Table and chart showing whether customers use INTERNET services 4.1.5 Table and chart showing opinion on INTERNET services 4.1.6 Table and chart showing number of times customers log into internet per day 47 46 42 42 43 44

4.1.4

45

4.1.7

Table and chart showing rating for internet speed

48

4.1.8

Table and chart showing Maximum recharge per month

49

4.1.9

Table and chart showing whether offers are used by customers

50

4.1.10 Table and chart showing offers used by customers 4.1.11 Table and chart showing opinion on offers used by customers 4.1.12 Table and chart showing up to date with current offers 4.1.13 Table and chart showing whether they used other network Connection other than AIRTEL

51

52

53

54

Chapter-5 Findings, Suggestions & Conclusion 5.1 5.2 5.3 Findings Suggestions Conclusion 57 58 59

Annexure -Questionnaire Bibliography

60 61 64

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