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Executive-Mba 1 Yr. Business Policy and Strategic Management (2041205)

This document outlines the units of study for a Business Policy and Strategic Management course. The course covers topics such as the evolution and nature of strategic management, strategy development processes, environmental and internal analysis techniques, strategic alternatives, strategy formulation models, and managing strategic change. Key concepts discussed include Porter's diamond model, value chain analysis, the BCG matrix, SWOT analysis, critical success factors, stability, expansion, retrenchment and combination strategies, the 7-S framework, and planning systems to implement strategic management. The goal of the course is to provide students with an understanding of business policy and the processes, tools, and leadership aspects involved in strategic management.

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34 views

Executive-Mba 1 Yr. Business Policy and Strategic Management (2041205)

This document outlines the units of study for a Business Policy and Strategic Management course. The course covers topics such as the evolution and nature of strategic management, strategy development processes, environmental and internal analysis techniques, strategic alternatives, strategy formulation models, and managing strategic change. Key concepts discussed include Porter's diamond model, value chain analysis, the BCG matrix, SWOT analysis, critical success factors, stability, expansion, retrenchment and combination strategies, the 7-S framework, and planning systems to implement strategic management. The goal of the course is to provide students with an understanding of business policy and the processes, tools, and leadership aspects involved in strategic management.

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jmkcbe
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Vinayaka Missions University,Directorate of Distance Education Salem India

EXECUTIVE-MBA 1 Yr. BUSINESS POLICY AND STRATEGIC MANAGEMENT(2041205) UNIT - 01 INTRODUCTION TO BUSINESS POLICY AND STRATEGIC MANAGEMENT - EVOLUTION NATURE AND SCOPE OF STRATEGIC MANAGEMENT - BUSINESS AS A SOCIAL SYSTEM UNIT - 02 STRATEGY DEVELOPMENT AS MANAGERIAL INTENT STRATEGIC DECISION MAKING PROCESS - STRATEGY DEVELOPMENT AS THE OUTCOME OF CULTURAL AND POLITICAL PROCESSES - CHALLENGES IN STRATEGY DEVELOPMENT - UNCERTAINTY AND THE LEARNING ORGANIZATION - SOCIAL AND ETHICAL ISSUES IN BUSINESS UNIT - 03 DEFINITIONS AND SCOPE - ELEMENTS OF POLICY AND FORMULATION - SPECIAL TECHNIQUES - MBO, MBE - MAJOR BUSINESS POLICIES - FUNCTIONAL POLICIES SOCIETY AND BUSINESS - BUSINESS ETHICS - SOCIAL RESPONSIBILITY - SOCIAL AUDIT POLICIES AND STRATEGIES UNIT - 04 STRATEGIC ANALYSIS - ENVIRONMENTAL ANALYSIS AND DIAGNOSIS - THE GENERAL ENVIRONMENT - BUSINESS ENVIRONMENT - EXTERNAL/INTERNAL AND THEIR INTERACTION - TECHNIQUES OF ENVIRONMENTAL ANALYSIS - PORTER`S DIAMOND MODEL UNIT - 05 DIAGNOSIS OF THE ENVIRONMENT - THE ENVIRONMENT - STRATEGY INTERFACE INDUSTRY ENVIRONMENT - INTERNATIONAL ENVIRONMENT - IDENTIFYING THE ORGANIZATION`S COMPETITIVE POSITION - COMPETITOR ANALYSIS UNIT - 06 ANALYSIS OF INTERNAL FACTORS AND RESOURCES - COMPETENCES AND STRATEGIC CAPABILITY - INTERPRETIVE STRUCTURAL MODELING (ISM) - SAP-LAP ANALYSIS VALUE CHAIN ANALYSIS - CORPORATE RESOURCES - RESOURCE AUDIT - ANALYZING COMPETENCIES AND CORE COMPETENCES UNIT - 07 STRATEGY-FUNCTION / IMPORTANCE-STRATEGIC ALTERNATIVES - BCG - GE MATRIX SWOT ANALYSIS - COMPARATIVE ANALYSIS AND BENCHMARKING, IDENTIFICATION OF KEY ISSUES - CRITICAL SUCCESS FACTORS (CSFS) UNIT - 08 STRATEGIC ALTERNATIVES - STABILITY - EXPANSION - RETRENCHMENT AND COMBINATION STRATEGIES BOTH FOR INTERNAL AND EXTERNAL - INTERNATIONAL STRATEGIES VARIATIONS UNIT - 09 FOCUSING THE ALTERNATIVES FOR SELECTION - STRATEGIC CHOICE PROCESSES MANAGERIAL CHOICE FACTORS - CHOOSING THE INTERNATIONAL STRATEGIES

UNIT - 10 STRATEGY FORMULATION / MODEL-CONTROL AND EVALUATION OF STRATEGIES - 7-S SYSTEM - IMPLEMENTATION PROCESSES - PLANNING SYSTEMS TO IMPLEMENT STRATEGIC MANAGEMENT - PLAN AND POLICY IMPLEMENTATION UNIT - 11 LEADERSHIP ASPECTS - IMPLEMENTING STRATEGY IN INTERNATIONAL SETTING - THE CONTROL AND EVOLUTION PROCESS - MEASUREMENT - FEEDBACK AND CORRECTIVE ACTION UNIT - 12 UNDERSTANDING TYPES OF STRATEGIC CHANGE - MANAGING STRATEGIC CHANGE MANAGING FLEXIBILITY THROUGH SAP-LAP

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