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mrktng

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18 views

New Text Document

mrktng

Uploaded by

saurav
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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PRODUCT MIX & PRODUCT LINE Product Mix: A product mix is the set of all the products offered

for sale by a company. The structureof product mix has width, depth, length and consistency. or Product mix can be defined as:- Product mix is defined as, the set of all product lines and items that a particular seller offers for sale to buyers. The product mix is also known as product assortment. Or factors influencing chan ge in product mix The width of the product mix refers to how many product lines the company carrie s. The depth of the product mix refers to how many varieties are offered of each pr oduct inthe line. The length of the product mix refers to the total number of items in its product mix The consistency of the product mix refers to how closely relate the various prod uct linesare in end-use, production requirements, distribution channels or in so me other way.

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