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What Is BDI 2. Explain Zapping 3. What Is Picture Window? 4. What Is Media Planning? 5. Difference Between Media Schedule & Media Strategy

This document appears to be a test for a college course on advertising and sales promotion. The test contains two parts: Part A consists of 5 short answer questions worth 2 marks each about advertising and media terminology. Part B contains 2 longer answer questions worth 20 marks each about types of media and developing a media strategy.

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23 views

What Is BDI 2. Explain Zapping 3. What Is Picture Window? 4. What Is Media Planning? 5. Difference Between Media Schedule & Media Strategy

This document appears to be a test for a college course on advertising and sales promotion. The test contains two parts: Part A consists of 5 short answer questions worth 2 marks each about advertising and media terminology. Part B contains 2 longer answer questions worth 20 marks each about types of media and developing a media strategy.

Uploaded by

sujianush
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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ARULMIGU MEENAKSHI AMMAN COLLEGE OF ENGINEERING Department of Management studies BA 9254 ADVERTISING AND SALES PROMOTION

CYCLE TEST II
Year : II Marks : 50 Marks Time : 9.15-10.45 am

Date:10.10.2013

PART A ( 5 *2 = 10) 1. What is BDI 2. Explain zapping 3. What is picture window? 4. What is media planning? 5. Difference between media schedule & media strategy. PART B ( 2*20 =40)

1. Explain difference types of media? 2. Explain media strategy.

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