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Textbook Solution) : Understanding Media (

The document discusses the role of media in a democracy and its relationship to big business. It provides three examples: 1) Media owned by big corporations helps their economic growth through advertising, showing the link between media and big business. 2) By setting agendas, media influences how people think and raises awareness on issues it deems important, for better or worse. 3) Mass media refers to forms of media like television, radio, newspapers, and the internet that have the ability to reach millions of people.

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120 views

Textbook Solution) : Understanding Media (

The document discusses the role of media in a democracy and its relationship to big business. It provides three examples: 1) Media owned by big corporations helps their economic growth through advertising, showing the link between media and big business. 2) By setting agendas, media influences how people think and raises awareness on issues it deems important, for better or worse. 3) Mass media refers to forms of media like television, radio, newspapers, and the internet that have the ability to reach millions of people.

Uploaded by

zeeschool
Copyright
© © All Rights Reserved
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Download as DOC, PDF, TXT or read online on Scribd
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UNDERSTANDING

MEDIA(TEXTBOOK

SOLUTION)
Q.1 : In what ways d !s th! "!d#a $%ay an #"$ &tant & %! #n a d!" '&a'y( ANS : Media plays an important role in a democracy because it provides information to the citizens and enables them to take action.

Q.2 : Can you give this diagram a title? What do you understand about the link bet een media and big business from this diagram?

!"# : $he diagram can be titled %$he media&corporate ne'us(. )rom this diagram e get to kno that media o ned by big corporate organisations* helps their economic gro th by advertising their products. Q.) : * + ha,! &!ad a- +t th! ways #n wh#'h th! "!d#a .s!ts th! a/!nda0. 1hat 2#nd 3 !33!'t d !s th#s ha,! #n a d!" '&a'y( 4& ,#d! tw !5a"$%!s t s+$$ &t y +& $ #nt 3 ,#!w. !"# : +y %setting agendas(* the media influences the ay e think and makes us a are of issues hich it thinks is important. ,ne instance of this ould be

the raising of a areness about the levels of pesticides in colas. !nother is the )ashion eek* hich as at the front of headlines hile several slums ere being demolished in Mumbai. Q.6 : 1hat #s "!d#a ( !"# : Media refers to various ays through hich e can communicate in society . -t includes $.* radio * ne spapers * telephones * internet ...etc. Q./ : 1hat #s "ass "!d#a ( ANS: $he form of media that reaches millions of people 0or the masses1 is kno n as Mass media

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