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Advertising Management Assignments Sl. No. Assignment Submission Date

This document contains a schedule of advertising management assignments for students with various due dates from February 8th to 22nd. The assignments include topics such as interpersonal vs mass communication, push vs pull strategies, controlled vs uncontrolled communication, personal selling, sales promotion, advertising and publicity, communication processes in promotion, product life cycle and promotions, marketing mix, types of advertising, functions of advertising, history of Indian advertising, market research, segmentation targeting and positioning, advertising models and approaches, allocating advertising funds, India's top advertising agencies, creative thinking and advertising appeals, copywriting for various media, writing scripts and ads, designing print ads, developing a media plan, and analyzing various types of advertisements.

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Harshal Borgaon
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42 views

Advertising Management Assignments Sl. No. Assignment Submission Date

This document contains a schedule of advertising management assignments for students with various due dates from February 8th to 22nd. The assignments include topics such as interpersonal vs mass communication, push vs pull strategies, controlled vs uncontrolled communication, personal selling, sales promotion, advertising and publicity, communication processes in promotion, product life cycle and promotions, marketing mix, types of advertising, functions of advertising, history of Indian advertising, market research, segmentation targeting and positioning, advertising models and approaches, allocating advertising funds, India's top advertising agencies, creative thinking and advertising appeals, copywriting for various media, writing scripts and ads, designing print ads, developing a media plan, and analyzing various types of advertisements.

Uploaded by

Harshal Borgaon
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Advertising Management Assignments Assignment Submission Date Communication Process 8th Feb13 Interpersonal V/S Mass Communication 8th

Feb13 Push V/S Pull strategy 9th Feb13 Controlled V/S Uncontrolled Communication 9th Feb13 What is Personal Selling, Sales Promotion, 11th Feb13 Advertising and Publicity 6 Communication Process in Promotion (Personal 11th Feb13 Selling, Sales Promotion, Advertising and Publicity) 7 PLC and Promotions 12th Feb13 8 Marketing Mix 12th Feb13 9 Types of advertising 13th Feb13 10 Functions of advertising 13th Feb13 11 History of Indian Advertising 14th Feb13 12 Market Research 14th Feb13 13 STP 14th Feb13 14 Brand Positioning and Product Positioning 14th Feb13 15 FCB Model, DAGMAR Approach 15th Feb13 16 Allocating funds for advertising 15th Feb13 17 Advertising Department, Indias Top Advertising 15th Feb13 Agency 18 Creative Thinking, Advertising Appeals 16th Feb13 19 Copywriting for TV, radio and Outdoor Media 16th Feb13 20 Write a Script for any brand/company of your 18th Feb13 choice (Video and Audio) 21 Write a note on your memorable TV 18th Feb13 Programmes till date (Format year, channel, Programme and Content) (multiple channels) 22 Print Ad Design 19th Feb13 23 Media Plan Objectives, Strategy and 20th Feb13 Implementation 24 Newspaper Advertisement; magazine 21st Feb13 Advertisement; TV Advertisement (TVC); Radio Advertisement; Outdoor and Transit Media Advertisement; Internet and Mobile Advertisement. 25 Word of Mouth, Personal Selling, Direct 22nd Feb13 Marketing, Sales Promotions, Public Relations Instructions to Students 1.) Assignments to be written in assignment books only. 2.) All Assignments are individual assignments. 3.) No use of internet search, if found, assignment would not be considered for evaluation and/or marks. 4.) Students are responsible for getting assignments evaluated on an everyday basis. 5.) Students are advised to write as per their understanding and/or refer reference text books. 6.) Submission date is nonnegotiable. Sl. No. 1 2 3 4 5

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