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Impact of Technology in Marketing

Emerging technologies with declining costs are spawning new applications that could dramatically impact markets. Research should study how these applications affect different participants like consumers, sellers, and competitors. Other topics include the optimal structures for products and services with the new technologies, which intermediaries should offer which services, and how marketing strategies could be customized in interactive ways for individuals at different times and demand conditions.

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theanuuradha1993gmai
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94 views

Impact of Technology in Marketing

Emerging technologies with declining costs are spawning new applications that could dramatically impact markets. Research should study how these applications affect different participants like consumers, sellers, and competitors. Other topics include the optimal structures for products and services with the new technologies, which intermediaries should offer which services, and how marketing strategies could be customized in interactive ways for individuals at different times and demand conditions.

Uploaded by

theanuuradha1993gmai
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Impact of technology in marketing

Abstract Research on impact of technology in marketing often and rightfully tends to either build on wellestablished past research topics or follow well-established practices in industry. One approach would be to study emerging technologies with rapidly declining costs. Each of these emerging technologies spawns myriad applications that have the potential to dramatically impact existing markets. Interesting research topics include the study of the impact of these applications on different market participants (e.g., final consumers, the seller, the seller of complementary services, intermediaries, information providers, competitors, other industries). Research topics also include the optimal structure for products and services, given these new applications, as well as which intermediary should offer particular services. Research also include the interactive ability to rapidly customize marketing strategy by identifying individuals at particular points in time and under particular demand conditions. Keyword words: Marketing, Markets, Technologies.

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