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Brand Generic Profile

The document discusses the fundamentals of brand generic profile, which includes understanding the product itself as well as the brand's heritage, representatives, identifiers, domain, and essence. Specifically, it defines brand heritage as the origin and history of how the brand became famous. It describes brand representatives as the sole bearer of the brand, even if there are variants. And it notes that brand essence captures the core and evolving qualities of a brand.

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151 views8 pages

Brand Generic Profile

The document discusses the fundamentals of brand generic profile, which includes understanding the product itself as well as the brand's heritage, representatives, identifiers, domain, and essence. Specifically, it defines brand heritage as the origin and history of how the brand became famous. It describes brand representatives as the sole bearer of the brand, even if there are variants. And it notes that brand essence captures the core and evolving qualities of a brand.

Uploaded by

irx20
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Irwin Carino

Dicktracy Nicomedes
Sam Narbuada
Bhladimir Hernandez
Rosauro Salvatierra
What is Brand Generic
Profile?

 It is knowing about the product itself.


The fundamentals of
BGP
 Brand heritage  

 Brand representatives

 Brand identifiers
  
 Brand domain
 
 Brand essence
Brand Heritage

 - Origin of the brand


 - How the brand became
famous
 - Basically the history
Brand Representatives

 Sole bearer of the brand, even if they


have many variants of the same
product
Brand Identifiers

 Logo of the brand


 What identifies the brand

Examples:
Brand Domain

 Possible new variant of the product


 Example:
Brand Essence
 Qualities of the brand

 A.) Core Values: foundation or


establishment of the brand
 B.) Evolutionary values - Evolution of the
brand
- Modernization of the
brand

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