The Essential Step-by-Step Guide to Creating Your First Website* (now with free follow-along !

ideos"
This book is created and written by Chris Farrell. Chris Farrell began Internet Marketing in Feb 2008. After 5 months Chris began ha ing his first !250"days online. After # months Chris had his first !$000"days %all fig&res erifiable'. Chris is now a f&ll time Internet Marketer and (rod&ct )e elo*er working from his home in +e erly ,illsCalifornia.

Table of Contents
PART 1 Introduction PART 2 Do I need my Own Website? PART 3 How To Start Creating PART 4 Downloading and Installing PART 5 Domain $ame Ser%ers PART 6 Creating 'our (irst Webpage PART 7 Sa%ing (iles Correctly p3 p8 p!" p!# p&8 p3) p""

PART 8 *ublis+ing 'our (irst Web *age p,& PART 9 (onts- Images and Color PART 10 Creating a lin. PART 11 Creating anot+er page PART !& 0esi1ing 'our *age PART 13 *utting te3t into a Table PART 14 So now w+at? PART 15 4 (inal Word p#! p8/ p8) p22 p!/) p!!" p!!)

#$%T &
'ntrodu(tion
www. Three little letters. .ne massi e o**ort&nity. The /orld /ide /eb. 0&rely the most incredible in ention we will witness in o&r lifetime. /hat is 1&st as incredible howe er- are the 1aw2dro**ing incomes that many are claiming to make- *er day- *er week- *er month 3 sim*ly by &sing the world wide web. And they claim to be making this money while working from home. 4at&rally- we are all intrig&ed. /e want more information. Can these fig&res really be achie ed5 And if so- by somebody s&ch as6well6me? In the last few years in *artic&lar- there has been a web e7*losion of eye2*o**ing headlines of earning *otential- sim*ly by working from home with yo&r own website. And what8s e en more incredible is that3 9:0; 3 it wo&ld a**ear that anyone can do this. Come on5 Anyone5 <eally5 Mmmmm6. <eady for the tr&th5

$ personal note
4e er in my wildest dreams did I e7*ect to be writing an ebook abo&t creating a website. 9et witho&t hesitation I can tell yo& why I ha e written this 3 F<=0T<ATI.4. 4ot2knowing2where2to2start- hair2*&lling2o&t- going2to2bed2at22am- kicking2the2 com*&ter6 fr&stration. For a long time I wanted to set &* my own home based b&siness- selling *rod&cts on line. I had researched the s&b1ect matter tremendo&sly- and &nderstood the conce*t and that a great income co&ld indeed be made. I also &nderstood that ital to my s&ccess- was a website. I was more than ha**y to *ay for a *rofessional to hel* me with this- b&t before I did- I wanted to &nderstand the basics myself. 0ho&ld be easy eno&gh- I tho&ght. That was my first mistake. Trying to locate a 0IM(>: beginner8s g&ide to creating a website was like trying to s?&ee@e wine from a rock. I was ama@ed. 0&ch a *rod&ct did not seem to e7ist. 0&re- there were lots of so called Abeginners8 g&ides o&t there- many in fact- b&t e en these 3 witho&t e7ce*tion 3 became too com*licated too ?&ickly. +efore I knew it I was reading abo&t html coding- )40 ser er settings- FT( *rograms6 This was a foreign lang&age to me.

/hat I wanted was a real beginners beginners g&ide. +&t I co&ldn8t find anything close. : en the ACom*&ters for )&mmies8 series went into far too m&ch detail and information. My initial enth&siasm began to slowly see* away- and was re*laced instead- by fr&stration. Maybe yo& ha e e7*erienced this for yo&rself. I know a lot of *eo*le ha e. +&t I ref&sed to be beaten. 0o I set abo&t on a mission to ed&cate myself. I in ested in ha ing a few one2to2 one lessons- immersed myself with many different t&torials- downloaded ario&s co&rses- and o er time 3 at last 3 I ta&ght myself the +A0IC0 of how to get a website created and online. 0ince then- I ha e had many *eo*le ask me the same ?&estion 3 Ahow do yo& do it58 And it is for that reason- that I ha e written this e+ook. This is my (<.MI0: to yo&B

+y the end of this e+ook- yo& will ha e a working website with m&lti*le *ages- incl&ding a main *age- and links to other *ages and other sites. More im*ortantly- yo& will know how to create- design and *&blish yo&r site so that yo& can design new sites any time yo& want.

)efore we begin - a few fa(ts*

FACT; The ma1ority of *eo*le setting &* a web based b&siness do not make any money. Altho&gh2

FACT; Fantastic incomes on the web CA4 be made. +&t 2 and it is a +IC Ab&t8 3 1&st like any b&siness- to reach these di@@ying heights yo& will ha e to be *re*ared to *&t in the hard work. 0im*ly *&t- yo& are 4.T going to make %let8s say' !$5-000 a month by clicking yo&r mo&se a few times6. ,owe er2 6yo& C.=>) make !$5-000 a month by clicking yo&r mo&se a few times6IF 9.= 0(:4) 0.M: TIM: 0:TTI4C =( 9.=< +=0I4:00 C.<<:CT>9. Most *eo*le don8t. The reason5 Most *eo*le get blinded by other *eo*le8s income. /e all see these fantastic headlines- and want a *iece of it. /e sign &* for information- maybe *&rchasing a *rod&ct or two %or three or fo&r' along the way. And then- slowly b&t s&rely- we get ca&ght &* in information overload. 0&ddenly we are recei ing $D emails a day- all from different com*anies- all so&nding too good to be tr&e- all offering similar so&nding *rod&cts that we m&st +=9 4./. It8s easy to find yo&rself in this sit&ation. Ty*e in Ahome based b&siness8 in Coogle. I fo&nd E5 million sites when I did; E5 million;; 4o wonder *eo*le get lost. Information o erload. /hat do yo& literally do ne7t when faced with so m&ch information5 /here do yo& t&rn5 /e all know what ha**ens when we find o&rsel es in this sit&ation. .&r original enth&siasm disa**ears and is re*laced by6 F<=0T<ATI.4. ,a e yo& been there5 I certainly ha e. FACT; :stablishing an Internet +&siness is a slow *rocess.

FACT; 4ot e eryone can make money online. FACT; A lot of *eo*le s&ffer from the misg&ided belief that the web is a magic wand. It isn8t. ,owe er 3 FACT; >et me re2iterate my earlier *oint and say that is that !$5-000 a month %e en a week' can be made- b&t only when yo& ha e s*ent time %and money' &nderstanding how this b&siness works. The best ad ice I had abo&t setting &* my online b&siness was as followsB

treat ettin! "# an online $" ine offline $" ine %%&

erio" ly a

ettin! "# an

>ike any b&siness- the amo&nt of hard work yo& *&t in now- will be *ro*ortionate to the di idends it will *ay later. 9o& rea* what yo& sow. There are f&ndamentally fo&r elements all ital to the s&ccess of yo&r online b&siness.

Po e in! t'e ri!'t attit"de (avin! a )e$ ite (avin! a #rod"*t+#rod"*t to mar,et -ein! ,no)led!ea$le of 'o) to mar,et yo"r #rod"*t. /

This e+ooks is designed to address the second elementB 3 yo&r website. <eady5 >et8s begin.

#$%T +
,o ' -eed .y /wn Website0 Can t ' 1se $ Free /ne0
A ?&estion I get asked often is 3 do I need a website of my own5 This is a C<:AT ?&estion. /hen I started in this b&siness I asked e7actly the same. I had *recisely F:<. knowledge of how to create a website. The tho&ght terrified me. I had the attit&de AI can8t do that8 %an attit&de incidentally that I had to change and so will yo&'. It wo&ld be so m&ch easier 3 so I tho&ght 3 to &se a website that I co&ld get for free- and that was already set &* for me. (artic&larly as there are so many free websites a ailable. >et me be bl&nt here. 9o&r website is integral to the s&ccess of yo&r b&siness. 012R website- not somebody else8s. If yo& don8t s*end at least a little time getting to learn the basics %which is the *oint of this e+ook' yo& will be constantly ner o&s when working from home- as there will be a h&ge *art of yo&r b&siness that yo& Adon8t really &nderstand.8 Clearly yo& cannot o*erate like this. /hat ha**ens when something goes wrong- or yo& want to make a ery sim*le change to yo&r site5 /ill yo& call &* yo&r technical *erson or yo&r web b&ddy e ery time5 /ill yo& o&t2so&rce all yo&r web ?&estions to someone else5 0o"r )e$ ite i t'e life $lood of yo"r $" ine . Cet &sed to it. If yo& really are serio&s abo&t making money from home- yo& need to get o er yo&r web fear. 9o& will accom*lish that with this e+ook. +y the end of this e+ook- yo& will ha e created a basic- f&lly f&nctioning&*loaded- *&blished .4 >I4: website.

>et me re*eat that. 5y t+e end of t+is e5oo. you WI66 +a%e created a basicfully functioning- uploaded- publis+ed O$6I$7 website. It will not ha e the bells and whistles of ad anced sitesG to do that yo& will need e7*ert hel*. +&t by following my te#3$y3 te# instr&ctions in this e+ook- yo& will create and &*load yo&r own H *aged website. It8s ?&ite an ama@ing feeling the first time yo& *&blish something on the web for the world to see; 0o- back to the ?&estion 3 do 4 really need my o)n )e$ ite? 5an6t 4 " e a free one? It8s tr&e- yo& can get free websites. Many f&lly o*erational with *rod&cts ready to sell already incl&ded. 0o why on earth wo&ld yo& bother going thro&gh all the work to create yo&r own website- when yo& can get a *rofessional looking one 3 for free5 7'at 4 am a$o"t to tell yo"8 no$ody in t'e $" ine e9#lained to me% I ha e one thing I want yo& to be clear on. The only Afree8 website yo& will e er be offered is a Afree8 AFFI>IT: website. >et8s look at e7actly what this isB

:ree A::4;4AT< )e$ ite %

(lease do not be *&t off by the word affiliate. I was when I began. An affiliate 3 ?&ite sim*ly 3 is somebody %yo&' who *romotes an e7isting *rod&ct. An affiliate will sign &* to a certain *rogramme- and will sell the *rod&cts%s' from that *rogramme %be it books"clothes"seminars etc'. As an affiliate yo& will be *aid a commission on e ery sale yo& generate. An e7am*le. [email protected]. A h&gely s&ccessf&l b&siness. +&t did yo& know yo& can get in ol ed and sell their *rod&cts if yo& want- by signing &* to be an

Ama@on Affiliate %they call it an Associate 3 b&t it is the same thing'. Thenthro&gh 9.=< own website- yo& will sell whate er *rod&cts yo& like of Ama@on8s. 9o& may well ha e seen the Ama@on logo on other *eo*le8s website. If yo& click on this logo yo& will be sent to [email protected] and if yo& *&rchase the *rod&ct that the website yo& were iewing was ad ertising- Ama@on will *ay yo& a commission. This works well for both *artiesG Ama@on benefit beca&se they ha e tho&sands of other sellers %affiliates' marketing their *rod&cts. And the affiliates benefit beca&se they ha e ?&ality *rod&cts to sell. .f co&rse howe er 2 ri!'t no) 3 as yo& read this e+ook- this is of little hel*beca&se yo& do not act&ally ha e yo&r own website. I can hear yo& saying Aall ery interesting b&t how does this hel* me58 >et me tell yo&. A lot of affiliate *rograms ha e reali@ed that *eo*le do not want to go to the tro&ble of creating their own site- and so a lot of affiliate *rograms now gi e away a free website when yo& sign &* to become an affiliate. This so&nds great; 9o&r own site already set &*- f&lly o*erational and stocked f&ll of *rod&cts- and 3 what8s more 2 the facilities to take credit card *ayments. 4o need to design a site yo&rself- so&rce yo&r own *rod&cts etc. It so&nds ideal; /ell- 1&st hang on a moment. There are *ros and cons. >et8s go thro&gh both ?&ickly 3 as it is im*ortant yo& &nderstand this.

Pro %
.nline Affiliate Marketing is ,=C:. In 2008- the affiliate ind&stry worldwide earned !#.5 billion. Tens of tho&sands of affiliates make money e ery day- and tho&sands of *eo*le ha e ?&it their day 1obs to become f&ll time affiliate marketers. It is a good b&siness to get into- beca&se yo& do not need any e7*erience to startand yo& can make good money by selling other *eo*les *rod&cts. Another good side abo&t &sing an affiliate website for the com*lete beginner 2 is that it will gi e yo& a Aweb *resence8 immediately. This is ital to b&ild &* yo&r C.4FI):4C: %tr&st me on this 3 in this b&siness yo& will need as m&ch C.4FI):4C: as *ossible- as there will be *lenty of fr&stration coming yo&r way too'. It is ery easy to get a free affiliate website &* and r&nning. Ty*e in Aaffiliate8 in Coogle and 1&st see how many offers there are.

5on %
4o affiliate site will tell yo& what the +ICC:0T *roblem of affiliate marketing is. To be fair 3 it is not their res*onsibility to tell yo&3 b&t I want to flag this &* for yo& immediately. The cl&e of what the biggest *roblem is 2 can be fo&nd in the title. It8s called affiliate =AR><T4?@% AMA<I:TI4C8. A lot of *eo*le forget this. 0o yo& sign &* for an affiliate *rogram- and now yo& ha e a fantastic looking site stacked f&ll of hot *rod&cts 6.now w+at? W+at ne3t? The affiliate *rogram does 4.T hel* yo& market their *rod&cts 3 yo&8re on yo&r own for that. This is why the ma1ority of *eo*le do not make A49 money as an affiliate. 4ote I say the Ama1ority8. 0&re 3 some *eo*le do make fantastic incomes *&rely as an affiliate- b&t these *eo*le work hard- marketing their site r&thlessly and taking their b&siness ery serio&sly. The *roblem is 3 most *eo*le belie e that sim*ly +a%ing a site f&ll of great *rod&cts 3 is eno&gh. It isn8t. And it8s for this reason that most *eo*le fail as affiliates. 4obody tells yo& this. It took me two years to learn. Cetting a site stocked with *rod&cts is only the half of it. And it8s the easy half. It8s the MA<I:TI4C of yo&r site that takes the hard work. It8s all ery well ha ing a nice site that looks great- b&t yo& need to master the skills to market yo&r site %remember the fo&r elements needed for s&ccess in this b&siness'. Another thing 3 that a lot of s&ccessf&l affiliate marketers do not tell yo& 3 is that they ha e s*ent years building a database of customers. They will market their new *rod&cts direct to this list.

As a newcomer- yo& will not ha e this list. 9o& will ha e to b&ild yo&r own list. And b&ilding a list is a ,=C: %b&t fascinating' to*ic in itself %not co ered in this e+ook- b&t f&rther information on marketing yo&r site and list b&ilding is co ered in great detail in my weekly free newsletter 3 A255<AA @R<?AB<' %which incidentally if yo& sign &* for this e+ook 3 yo& will also become a member of 0=CC:00 C<:4A):' %)on8t worry 3 *&t yo&r credit card away 3 both are $00J free;;'

A"mmary of " in! an affiliate )e$ iteC

For the com*lete beginner- affiliate marketing is a good way to get yo&r feet wet 3 a good way to learn the ro*es. If yo& are offered an affiliate *rogram for a *rod&ct yo& like- and yo& are offered a free website- I wo&ld s&ggest signing &* if only to get a feel for how the b&siness works. ,owe er 2 be warned. I know a lot of *eo*le who ha e made ne7t to no money thro&gh affiliates. 0&re- it *an $e done- b&t be *re*ared to *&t in the ho&rs. Altho&gh this is an online b&siness- yo& ha e to treat it as an offline b&siness. The real way to make money thro&gh affiliates is to be the *erson who *reate t'e #rod"*t ori!inally. +y so&rcing affiliates to work for yo& and sell 'O80 *rod&ct 3 yo& can make a ery handsome income. Most affiliates do it the other way aro&nd- and sell .T,:< (:.(>:80 *rod&cts. +eing an affiliate selling someone else8s *rod&ct- can be to&gh. There co&ld be tho&sands of other *eo*le selling the same *rod&ct. And for the com*lete newcomer to make some serio&s money doing this- it can be ery da&nting. +=T- to learn how an affiliate *rogram works- it is in al&able :K(:<I:4C:. %The money will follow if yo& get the n&ts and bolts right'.

/hereas there L:<9 M=C, 4A a *lace for free affiliate websites- ho*ef&lly by now yo& will reali@e that those who are s&ccessf&l in this b&siness ha e created a site of t'eir o)n. And if yo& want to be taken serio&sly in this b&siness- so m&st yo&. 9o& owe it to yo&rself. This is yo&r b&siness we are talking abo&t. 9o& ha e to know how yo&r website works- after all- it will e ent&ally become yo&r own *ersonal ATM.

#$%T 2
3/W T/ ST$%T C%E$T'-G Y/1% /W- WE)S'TE
If yo& are an absol&te beginner- this is where yo& sho&ld start. ,a ing an encyclo*edia in yo&r hands is not m&ch &se if yo& don8t know which articles yo& sho&ld read first. If yo& already ha e yo&r own domain name and web hosting- yo& can ski* this section and go straight to (art D. If not- *lease read below. T'e < ential Ate# $y Ate# @"ide 1% @et 0o"r Bomain ?ame% The first thing yo& need to do is get yo&rself a domain name. This is the name yo& want to gi e to yo&r website. For e7am*leB [email protected] is a domain name. To get a domain name- yo& will ha e to *ay an ann&al fee %a erage cost !$0' to a domain registration com*any for the right to &se that name. This does not get yo& a website- 1&st the name. The com*anies that register domain names are called re!i trar . Ceogra*hically it doesn8t matter where yo&r registrar is- altho&gh I always feel better if they are based in the co&ntry I li e in. I ha e li ed in the =0 and the =I- and therefore ha e &sed registrars in both. I tend to &se www.godaddy.com or www.namechea*.com +&t ha e a search on Coogleand ask friends and colleag&es who they &se. 2% 5'oo e a 7e$ (o t% .nce yo& ha e yo&r own domain name- yo& will need to choose a hosting com*any %also called a web host'.

/hat is a hosting com*any5 +asically a hosting com*any is a com*any that connects yo&r website to the /orld /ide /eb. : ery website has a hosting com*any. 9o&r Com*&ter ,osting Com*any /orld /ide /eb

There are tho&sands of hosting com*anies. 0o how do yo& choose a good one5 /ell- when yo& *&rchase yo&r domain name- yo& will also be offered the o*tion of *&rchasing hosting. 9o& do 4.T ha e to b&y hosting from same com*any yo& bo&ght yo&r domain from- altho&gh for sim*licities sake- it is often easier. ,osting *ackages ary in cost 3 b&t e7*ect to *ay not m&ch more than !$0"$5 month for a good host. If yo& want to sho* aro&nd for better rates- do a Coogle search for Ahosting com*anies8. .r better still- ask aro&nd. 0*eak to *eo*le who ha e a website and ask them which hosting com*any they &se. Creating a hosting acco&nt is ery easy- 1&st *ro ide a few details on line and yo& will ha e yo&r own hosting *ackage with min&tes. .nce all set &*- yo& will recei e an email with all yo&r web hosting details. Bo not lo e t'i email It contains im*ortant information that yo& will need later to *&blish yo&r website. .nce yo& ha e a domain name and web hosting set &*- yo& are ready to create yo&r own website. <emember.... ...by the end of this e+ook yo& will ha e a working website with m&lti*le *ages- incl&ding a main *age.

#$%T 4
,/W-5/$,'-G $-, '-ST$55'-G
Are yo& ready for this5 This is e7citing;

5R<AT4?@ a Aim#le :ir t 7e$ Pa!e

+y now- yo& ha e yo&r domain name and web host. 9o&r ne7t ste* is to design yo&r web*age itself. As disc&ssed in detail earlier- we are 4.T going to &se an affiliate website. Instead- I want to show yo& how easy it is to create yo&r own website. As a beginner- the im*ortant thing now- is to act&ally get something onto the web. To create a web *age- yo& will design it on yo&r com*&ter at home. 9o& will then &*load it to yo&r hosting com*any. And then they will transfer it to the /orld /ide /eb. 0o how do we do all this5 /hen yo& design yo&r web *age at home- yo& will need to &se what is known as a )e$ editor. A web editor is a *iece of software that all hosting com*anies recogni@e. 0im*ly *&t- a web editor is the software *rogram &sed to create web *ages. It con erts the te7t and content that yo& will write on yo&r com*&ter 3 into Acom*&ter lang&age8 for yo&r web hosting com*any to &nderstand. 0o therefore- the first thing yo& will need 3 ob io&sly 2 is a web editor.

There are tho&sands of different web editors. They f&ndamentally all do the same thing 3 allow yo& to create web *ages. )o a ?&ick Coogle search for Aweb editors8 %$H million when I 1&st looked'. 9o& may well ha e heard of some of the more famo&s web editors 3 Front*age or )reamwea er for e7am*le. 9o& can *ay a lot of money for a web editor- b&t there are also a lot of *erfectly good web editors a ailable for free. For the *&r*ose of this e+ook- we are going to &se a free web editor. It doesn8t really matter which editor yo& &se %at this stage'- so I ha e chosen for yo& a great web editor called >om#oDer mainly beca&se it does the 1ob well and it ery easy to learn on. The first thing therefore we need to do is download Iom*o@er onto yo&r com*&ter.

,ownloading a Free Web Editor (6o7po8er" onto your (o7puter

If yo& are comfortable with downloading- yo& can ski* this section. If not- I am going to take yo& thro&gh :L:<9 ste*. 9o& are abo&t to download Iom*o@er direct from its website.

EPlea e note3 :R<< F4B<1G

The first time yo& download something I know it can be slightly o erwhelming. Therefore 3 I ha e made yo& a LI):. to 0,./ yo& :KACT>9 how to download and install Iom*o@er. This /I>> hel* yo& a lot; And sa e yo& time; (lease click here to watch this short ideo right nowB )))%*reateyo"rfir t)e$ ite%*om+,om#oDer

The contents of the ideo are also e7*lained o er the ne7t few *ages...

<eady5 Cood; >et8s really get started now... Ty*e in www.kom*[email protected] into yo&r web browser.

The Iom*o@er home *age will load. At the time of writing this e+ook %0e*tember 2008' it looks like thisB

Click on the )ownload b&tton. The following *age will a**ear.

Click on the s&itable link 3 de*ending on whether yo& are a /indows &ser 3 or a Mac &ser. For the sake of this e+ook 3 I am &sing /indows as my e7am*le. 9o& will now see this dialog&e bo7 o*en &*.

Click on 0a e File

And then Click .I. /e are now abo&t to download all the files we need from Iom*o@er8s web site 3 and sa e these files on yo&r com*&ter. A download bo7 will a&tomatically a**ear when yo& click .I. .nce downloaded %it will take 1&st a few seconds' yo& will see a screen similar to this.

4ow 3 I ha e something IM(.<TA4T to e7*lain here 3 that conf&ses a >.T of *eo*le. /hether yo& reali@e it or not 2 yo& ha e 1&st downloaded a H4PP<B folder. 0omething that is @i**ed 3 means that it has had its contents Acom*ressed8. This is sim*ly to make the si@e of the download smaller and more manageable. Many downloads are in the form of @i**ed folders. Therefore 2 once yo& download a @i**ed folder 3 yo& ha e to =4@i* it to access the contents. The correct com*&ter term for &n@i**ing a folder 3 is :KT<ACTI4C.

0o we now need to e9tra*t the contents of this @i**ed folder. This is how to do it. )o&ble click on the folder itself.

The following window will o*en.

Click on :7tract all files. An A:7traction /i@ard8 window will o*en that looks like this.

Click 4e7t. 9o&8ll see the following window.

Click 4e7t and the contents will begin e7tracting a&tomatically.

.nce the e7traction *rocess has ended 3 this window will a**ear.

Click on Finish. 9o& will now be shown this window

4ow 3 this window may look ery similar to one yo& ha e 1&st seen 2 b&t it is different; /hat yo& are looking at now %the image abo e' is the :KT<ACT:) folder from the original FI((:) folder

0o 3 now yo& ha e e7tracted this folder 3 do&ble click on it 3 as shown in the image below.

**** To continue reading this FREE eBook (and it really is 100% free)...please do nload the F!"" #ersion fro$ the e%site you are #isiting. There is &' catch ( it really is 100% FREE)) *indest +hris Farrell (creator and author of eBook)