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Marketing Basics

The document discusses the marketing mix, which consists of the 4 P's: product, price, place, and promotion. It also discusses the 4 C's of customer needs and wants, cost, convenience, and communication. There are 4 O's of marketing objectives: organization, operation, objective, and target market. The marketing mix aims to understand what the target market buys, why they buy it, who participates in the buying, and how the buying occurs.

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AzeemAhmed
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31 views

Marketing Basics

The document discusses the marketing mix, which consists of the 4 P's: product, price, place, and promotion. It also discusses the 4 C's of customer needs and wants, cost, convenience, and communication. There are 4 O's of marketing objectives: organization, operation, objective, and target market. The marketing mix aims to understand what the target market buys, why they buy it, who participates in the buying, and how the buying occurs.

Uploaded by

AzeemAhmed
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Marketing Mix

Marketing Mix
Customer needs & Wants Cost to the customer Convenience Communication

4 Cs
Product line, Quality, Branding and Packaging Basic Price, Profit-making, credit terms Channel types, channel locations Advertising, PR, Personal selling, sales promotion, Publicity

Product Mix

Price Mix

Place Mix

Promotion Mix

4 Ps

Target Market Marketing Research


Object Objective Organization Operation

4 Os

What does market buy?

Why does market buy it?

Who participates in buying?

How does the market buy?

The Axe Effect

BCG Model

?
CASH FLOW DOGS

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