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Organizational Structure

The document summarizes the organizational structure and history of Ogilvy, an international advertising agency. It describes Ogilvy as having a presence in 167 countries with over 16,000 employees and headquarters in New York. The North American offices have more autonomy than other regions and report directly to the worldwide CEO. The document also provides a SWOT analysis and timeline of major milestones for the company from its founding in 1948 to 2008.

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akj1992
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42 views

Organizational Structure

The document summarizes the organizational structure and history of Ogilvy, an international advertising agency. It describes Ogilvy as having a presence in 167 countries with over 16,000 employees and headquarters in New York. The North American offices have more autonomy than other regions and report directly to the worldwide CEO. The document also provides a SWOT analysis and timeline of major milestones for the company from its founding in 1948 to 2008.

Uploaded by

akj1992
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Organizational structure

Presence in 167 countries with 497 offices 16000+ employees.



Company has its headquarter in New York.

North American office are most autonomous and their presidents are directly accountable to
worldwide CEO.

European subsidiary was also centrally managed directly from the head quarters in New York.

Other subsidiaries in Asia pacific, Australia, have their individual presidents who monitor work and
further they report to regional chairman. They are not directly related to headquarters.




Sales promotion

Public relations

Advertising

Direct marketing

Ogilvys offices generally have 4
functional disciplines



STRENGTHS

Manpower
Experience
Global presence
Brand equity
Creativity
OPPORTUNITIES

Using old clients
Brand image
Untapped areas like web marketing
WEAKNESS

Pricing strategy
Old school concept of advertising

THREATS

Economic crisis
Tough competition
Preference of clients


SWOT Analysis
Milestones
Year Milestones
1948 Company was founded.
1989 Joins WPP Group (which includes competitors like JWT, Hill and Knowlton) after a
hostile takeover
1992 The Firm gets its first female CEO with Charlotte Beers, who helps in increasing the
companys billings by $2 billion
1997 Shelly Lazarus becomes the CEO. Named by Forbes as one of the most powerful
women in American business
2001 Dot-com burst and September 11 terrorist attacks lead to advertising recession in
US and thus affects the firms revenues
2006 Major restructuring helps the firm to bounce back and win both awards and big
new contracts
2008 Miles Young succeeds Lazarus as the CEO of the firm
References
www.google.com
http://www.ogilvy.com/
http://en.wikipedia.org/wiki/Ogilvy_&_Mather
http://www.campaignindia.in/Agency/Ogilvy_-amp-_Mather,11.aspx

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