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Muhammad Asyraaf Bin Abd Halim Nur Aizatuladi Bin Mohamad Sham Nur Shahirah BT Zulkeply

This document discusses a marketing strategy and SWOT analysis for a technology company. It outlines objectives to achieve a competitive advantage through innovation, sustainability, and finding new markets. It analyzes the company's current marketing situation and use of a balanced scorecard. It also describes the company's market segmentation approach and key markets. Finally, it reviews the company's product line including laptops, desktops, phones and tablets as well as competitors and marketing channels.

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ashasyraaf
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75 views9 pages

Muhammad Asyraaf Bin Abd Halim Nur Aizatuladi Bin Mohamad Sham Nur Shahirah BT Zulkeply

This document discusses a marketing strategy and SWOT analysis for a technology company. It outlines objectives to achieve a competitive advantage through innovation, sustainability, and finding new markets. It analyzes the company's current marketing situation and use of a balanced scorecard. It also describes the company's market segmentation approach and key markets. Finally, it reviews the company's product line including laptops, desktops, phones and tablets as well as competitors and marketing channels.

Uploaded by

ashasyraaf
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MUHAMMAD ASYRAAF BIN ABD HALIM

NUR AIZATULADI BIN MOHAMAD SHAM


NUR SHAHIRAH BT ZULKEPLY

Discuss about marketing strategy

Achieve the objective

Swot analysis

Always up to date

Create the product with innovation

Better perfomance

To find blue ocean

Use sustainability as a key driver of innovation and blue ocean



EXECUTIVE SUMMARY
Current marketing situation
to be a low cost provider

transnational strategy

adopt a balanced scorecard
with alliances
Market Segmentation
Demographic : age , gender, income

Geographic : everywhere

Physcographic : lifestyle, personal taste

Behavioral : depend on customer







Market Description
Providing new
technology

Expand to key markets
like US and Europe

Ventured into Far East

4Ps
Product Review
Laptop
Desktop
Mobile phone
Tab
Projector
Competative Review
PRODUCT MARKET STRATEGY
A design firm
A software powerhouse

High graphic card
Suitable for gaming
Suitable for business
Long battery life
Best perfomance
Using a latest OS
Technical support
Large screen
Channels & Logistic
through direct marketers and
retailer
none through direct sales.
online retailer
shop acer store
Shop the acer store

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