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Balanced Scorecard: by Robert Kaplan & David Norton

The Balanced Scorecard is a framework created by Robert Kaplan and David Norton in 1992 for measuring a company's performance across four important perspectives: financial, customer, internal business processes, and learning and growth. It links strategic objectives and measures across these four perspectives in order to implement and monitor an organization's strategy. The Balanced Scorecard provides a balanced view of performance and allows companies to track strategic goals and objectives.

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Dushka R
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558 views

Balanced Scorecard: by Robert Kaplan & David Norton

The Balanced Scorecard is a framework created by Robert Kaplan and David Norton in 1992 for measuring a company's performance across four important perspectives: financial, customer, internal business processes, and learning and growth. It links strategic objectives and measures across these four perspectives in order to implement and monitor an organization's strategy. The Balanced Scorecard provides a balanced view of performance and allows companies to track strategic goals and objectives.

Uploaded by

Dushka R
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Balanced Scorecard

By Robert Kaplan & David Norton


Šta je Balanced Scorecard?
 Prevod termina: sredstvo i okvir za evaluaciju
izbalansirane kombinacije faktora koji utiču na
performanse firme
 Uloga: specificira kriterijume za merenje performansi
firme/organizacije
 Domen: Strategijski menadžment i performance
menadžement
 Tvorci: Dr. Robert Kaplan (Harvard Business School) i
Dr.David Norton 1992. kroz seriju novniskih članaka
(knjiga izdata 1996. “Balanced Scorecard”)
 Primenljivost: biznis, industrija, vladin i nevladin sektor
4 perspektive firme/organizacije
Grafički prikaz
Definicija
 Povezivanje poslovnih aktivnosti sa
vizijom i strategijom organizacije/firme,
unapređenje interne (unutrašnje) i
eksterne komunikacije i praćenje
performasni firme prema strategisjki
definisanim ciljevima
Sve je povezano...
Pitanja koja postavljamo kada razmišljamo
kako da napravimo BS za našu organizaciju/firmu
Generička strateška mapa
Hvala na pažnji !

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