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Principles and Practices of Events Management (Session 4)

This document discusses the social, economic, political, and development implications of special events. It underlines that events can strengthen social bonds and community identity while also providing potential economic regeneration through tourism. Politically, events allow town dignitaries to be seen supporting the community and bring pride to an area. While most events have little development impact, some aim to support tourism or improve locations, for example through new parks, hospitals, or conference centers. The Commonwealth Games in Manchester helped regenerate the area socially and economically, and events like garden festivals transformed Glasgow's image.

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Barbaroncea Barbarul
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56 views

Principles and Practices of Events Management (Session 4)

This document discusses the social, economic, political, and development implications of special events. It underlines that events can strengthen social bonds and community identity while also providing potential economic regeneration through tourism. Politically, events allow town dignitaries to be seen supporting the community and bring pride to an area. While most events have little development impact, some aim to support tourism or improve locations, for example through new parks, hospitals, or conference centers. The Commonwealth Games in Manchester helped regenerate the area socially and economically, and events like garden festivals transformed Glasgow's image.

Uploaded by

Barbaroncea Barbarul
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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PRINCIPLES AND PRACTICES OF

EVENTS MANAGEMENT
(SESSION 4)

Objectives

Underline the impacts of special events in the community.

Examine the social, economic, political and development
implications of running events.

Essential reading

SHONE, A., and PARRY, B., 2010. Successful event
management. 2
nd
ed. London: Thomson. Chapter 4.

CHATTEN, C., 2005. An anatomy of a special event. [online]
Available at:URL:http://www.ISPAL.org.uk[accessed 4 Oct
2010]. See reader




SOCIAL, ECONOMIC, POLITICAL AND DEVELOPMENTAL
IMPLICATIONS


SOCIAL AND COMMUNITY IMPLICATIONS

STRENGTHEN SOCIAL BONDS
SOCIAL INTERACTION AND IMPROVING SOCIAL TIES
IMPROVE TOURISM IN THE AREA
IMPROVE THE COMMUNITYS IDENTITY
INCREASE COMMUNITY INVOLVEMENT
POSSIBLE ECONOMIC REGENERATION OF AN AREA
E.G. SALFORD QUAYS.

THE RUNNING OF A MAJOR EVENT IS OFTEN
PERCEIVED AS HAVING A POSITIVE SOCIAL AND
ECONOMIC IMPACT ON AN AREA E.G.
COMMONWEALTH GAMES IN MANCHESTER IN 2002.



POLITICAL IMPLICATIONS

CERTAIN TYPES OF EVENTS HAVE POLITICAL IMPACTS E.G.
OPENING OF THE TOWNS FESTIVAL OF A CIVIC RECEPTION.

THE POLITICAL IMPLICATIONS ARE SIMPLY THAT THE
TOWNS DIGNITARIES ARE EXPECTED TO BE SEEN.



TOWNS AND CITIES OFTEN ORGANISED EVENTS OR
CONSTRUCTED THINGS DEMONSTRATED THEIR
COMMITMENT TO THE GOOD OF THE GENERAL
POPULATION. E.G. CIVIC RECEPTION FOR A WINNING
TEAM OR INDIVIDUAL WHO HAS BROUGHT PRIDE TO
THE TOWN, I.E AMIR KHAN OR LIVERPOOL WINING
THE EUROPEAN CUP.


EVENTS CAN BE EXTREMELY POSITIVE IN CREATING USEFUL
OUTCOMES FOR THE NATION , REGION OR AREA CONCERNED.

A POLITICAL EVENT MAY BE POSITIVE BUT CAN EASILY BE
NEGATIVE E.G. BERLIN OLYMPIC GAMES OF 1936 IN WHICH THE
NAZI PARTY ATTEMPTED TO GET POLITICAL KUDOS OUT OF
THE EVENTS


.

A MAJOR EVENT IN A CITY OR TOWN CAN PROVIDE POSITIVE OUTCOMES
SUCH AS COMMUNITY COHESION, JOBS AND INCOME TO LOCAL PEOPLE.
E.G. GARDEN FESTIVALS HELD IN GLASGOW IN 1990 WHOSE IMAGE WAS
TRANSFORMED.
DEVELOPMENT IMPLICATIONS

EVENTS ARE FLEETING WITH LITTLE OR NO
DEVELOPMENT IMPACT.

A FEW EVENTS HOWEVER HAVE SOME DEVELOPMENTAL
IMPACT, USUALLY BECAUSE THIS IS SPECIFIC AIM OF
THEIR CREATION. E.G. TO SUPPORT TOURISM OR TO
IMPROVE THE ENVIRONMENT OF A GIVEN LOCATION
E.G. ALBERT DOCKS.

OTHER EXAMPLES
OF DEVELOPMENT
COULD INCLUDE A
NEW BUSINESS
PARK, HOSPITAL OR
CONFERENCE
CENTRE.

THE DEVELOPMENT OF EVENTS AND
ENVIRONMENTAL IMPACT OF EVENTS DOES VARY.
THE SHEFFIELD STUDENT GAMES IN 1991
RESULTED IN THE DEVELOPMENT OF A RANGE OF
SPORTING FACILITIES EVEN THOUGH IT LEFT A 64
MILLION DEBT.

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