SUNSILK &

Its
Branding
Strategies

Tina Umnia Hussain
Assistant Professor
M.H. School of Business
Presidency University
July 29, 2!
"sfa# $han
%rou& 'eader
Student of M.H School of Business
(ear Sir,
Subject: Submission on report Sunsilk and its branding strategies ) .
This is to inform to you that *e are truly + dee&ly ,rateful for -ein, &rovided this re&ort *ith
all the .no*led,e durin, lectures that has further contri-uted in my re&ort to understand
intricate as&ects of courses that *e com&leted till no*. This re&ort has also ,iven us the
&ros&ect to ,et the overall reflection a-out Sunsilk and its branding strategies.
Beyond any dou-t, this term &a&er has enriched us *ith .no*led,e + information that
contri-uted to elevatin, our e/&erience. 0e have ,iven our -est effort at every sta,e of
&erce&tion + com&letion of this re&ort.
Therefore, *e &ray and ho&e that you *ould -e .ind enou,h + as&ect this re&ort + o-li,e
there-y.
Sincerely,
Group: 01
Members of the group:
Md. Maha-u-Alam "(1 222223 44444444444.
"sfa#$han "(1 22!!23 44444444444.
5ar6ana Mu.-ul "(1 227923 44444444444.
Mehedi Hasan "(1 222823 44444444444.
Sayma Sultana "(1 2222923 44444444444.
Report on
SUNSILK & Its Branding
Strategies
Marketing Management
Course Code: MKT 307
repared !or
Tina Umnia "ossain
#ssistant ro!essor$ BB# rogram
M%"% S&'oo( o! Business
Su)mitted )*
Md% Ma'a)u)#(am I+: 0,-0-,0-.
/ar0ana Muk)u( I+: 0,-0710-.
Is!a2 K'an I+: 0,-1100-.
Sa*ma Su(tana I+: 0,---30-.
Me'edi "asan I+: 0,--300-.
Su)mission +ate: #pri( 7$ -010
SUNSILK
&
Its Branding Strategies
CONTENTS
PARTICULARS
PAGE
LIST OF ILLUSTRATIONS
..IV
ACKNOWLEDGMENT
..V
EXECUTIVE SUMMA!
VI
INTRODUCTION
..
"
MET#ODOLOG!
$
BACKGROUND OF THE
COMPANY%
#ISTO! O& SUNSILK
S#AM'OO..(
'OINT O& 'AIT! )'O'*
+
'OINT O& DI&&EENCE )'OD*
..+
BANDING STATEG!
,
TAGET MAKET O& SUNSILK
..-
IDENTI&!ING COM'ETITOS
..".
COM'ETITIVE STATEGIES &O
SUNSILK.."/
COMMUNICATION TOOLS O&
SUNSILK.."%
ECOMMENDATION
"0
CONCLUSION
."+
ANNEURE

",
LIST OF ILLUSTRATIONS
FIGURE
PAGE
!" MAKET S#AE
..
""
#" MIND S#AE .
.. ""
$" #EAT S#AE
.
"/
%" SALES EVENUE AND SOCIAL ES'ONSIBILIT! ...
"0
Acknowledgment
The &re&aration of this re&ort is a sound e/am&le of team*or.. The e/&erience is a valua-le
one -ecause not only did the re&ort increase our understandin, and .no*led,e on the
assi,ned to&ic, i.e. 9S!S"#$ % "ts &randing Strategies'. "t also tau,ht us im&ortant
lessons of ho* to incor&orate out theoretical .no*led,e to enhance the understandin, of
&ractical im&lications. "n addition, it also ,ave us a thorou,h o&&ortunity to learn from others:
des&ite conflictin, ideas, the teams mana,ed to 6oin efforts and reach unanimous decisions at
the end. "t re;defined our s.ills of *or.in, *ith others to reach a final ,oal, and im&roved our
communication as *ell as tolerance levels.
Ho*ever, this *ould not have -een &ossi-le had *e not -een ,iven the o&&ortunity to &resent
this re&ort. Therefore, *e *ould li.e to e/&ress the dee&est a&&reciation to our course
instructor, Ms. (ina mnia )ossain* Assit. +rofessor, *ho has -een a continuous source of
,uidance throu,hout the re&ort and has al*ays -een there to ans*er our #uarries.
,-ecuti.e summar/
The summery descri-es the history, mission, vision, &ur&ose, and Sunsil.<s total -rand and
ho* com&any mana,es these -rands for se,mentation, tar,etin,, and &ositionin,. This re&ort
tells us that ho* com&any selects their se,mentation, tar,etin, and &ositionin, strate,y for a
s&ecific &roduct Sunsil. sham&oo. This re&ort tells that *hat are the &ricin,, &romotion, and
&ac.a,in, strate,y of Sunsil. sham&oo. "t also mentions that *hat are the version of Sunsil.
sham&oo launch into the mar.et accordin, to consumer need and evaluation.
0hat com&etitive strate,ies Sunsil. follo*s is also included in this re&ort. Mar.etin,
&ro,rams and &romotional activities are clearly and -riefly covered in this re&ort. Another
vital element such as1 mar.et leader, mar.et challen,er and mar.et follo*er are identified
clearly. Mind share, mar.et share and heart share are also included here, *hich hel&s to
understand a-out consumer &erce&tion a-out the &roduct.
5inally, in the end recommendations are ,iven that *hat strate,y should Sunsil. follo* to
meet the strate,ies and mar.et share of their com&etitors.
"ntroduction:
Sunsilk is a hair care -rand, &rimarily aimed at *omen, &roduced -y the Unilever ,rou&.
Sunsil. is Unilever<s leadin, hair care -rand, and ran.s as one of the An,lo;(utch
con,lomerate=s >-illion dollar -rands?. Sunsil. sham&oos, conditioners and other hair care
&roducts are sold in @9 countries *orld*ide.
Sunsil. is sold under a variety of different names in mar.ets around the *orld includin,
Alidor, Seda and Sedal. The -rand is stron,est in Asia, 'atin America and the Middle Aast
and is the num-er one hair care -rand in BraBil, Ar,entina, Bolivia, Sri 'an.a and Thailand.
$e/ facts
Cum-er ! in Asia, 'atin America and the Middle Aast
Sales of more than D! -illion a year.
Sellin, in 2 countries.
Also sold as Alidor, HaBeline, Seda and Sedal.
Eecent A*ards1 Holds the %uinness 0orld Eecord for the most heads of hair *ashed
and styled in one day.
0bjecti.e:
To .no* a-out the Sunsil..
To .no* a-out the difficulties faced -y the Sunsil..
To .no* a-out the ,ro*th strate,ies used -y Sunsil..
To a-out the various &romotional strate,ies of Sunsil..
To .no* a-out the F P<s of Sunsil..
Methodolog/
"n order to reach in our destination or com&lete the re&ort *ith &ro&er and relevant
information *e collected data from several sources. 0e collected data from -oth &rimary and
secondary section. "n &rimary section *e &re&ared a #uestionnaires relatin, *ith different
to&ics and ma.in, a ,eneral &erce&tion ho* &eo&le thin. a-out Sunsil. . "n secondary
section, *e collected information from internet, &romotional materials, and articles.
&ackground of the 1ompan/
nile.er is a multi;national cor&oration, formed of An,lo;(utch &arenta,e that o*ns many
of the *orld=s consumer &roduct -rands in foods, -evera,es, cleanin, a,ents and &ersonal
care &roducts. "t *as created in !98 -y the mer,er of British soa& ma.er 'ever Brothers and
(utch mar,arine &roducer Mar,arine Unie. "n the !98s the -usiness of Unilever ,re* and
ne* ventures *ere launched in 'atin America. Since then Unilever has made tremendous
,ro*th, ,oin, throu,h economic crises li.e the 5irst 0orld 0ar and the %reat (e&ression.
Today the com&any is fully multinational *ith o&eratin, com&anies in over ! countries,
em&loyin, a-out !79 em&loyees. 0ith the onset of the 2!
st
century, Unilever
im&lemented a strate,y .no*n as 9Path to %ro*th< to transform -usiness and to launch their
Gitality mission.
0ith F -rands s&annin, !F cate,ories of home, &ersonal care and foods &roducts, no other
com&any touches so many &eo&le=s lives in so many different *ays. !3 million times a day,
someone some*here chooses a Unilever &roduct. 5rom feedin, one<s family to .ee&in, one<s
home clean and fresh, Unilever -rands are &art of everyday life.
Unilever<s mission is to add Gitality to life. "t meets every day needs for nutrition: hy,iene
and &ersonal care *ith -rands that hel& &eo&le loo. ,ood, feel ,ood and ,et more out of life.
)istor/ of Sunsilk Shampoo
'aunched in !93F, in the U$, Sunsil. had #uic.ly -ecome Unilever<s leadin, international
sham&oo -rand. By !939, it *as availa-le in ei,hteen countries *orld*ide. "n the !92<s,
Pa.istan had a lar,ely under;develo&ed mar.et in terms of &ersonal care &roducts. The launch
of Sunsil. in !928 introduced 5MH% industry in Pa.istan to redefine the lives of its &eo&le.
Sunsil. introduced in !929 *ith three variants related to hair ty&e endorsement of a hair
stylist *as the first ste& in -uildin, the ima,e of -rand as health care e/&ert. 0ith the
com&etition of local and multinational com&anies due to rationaliBe of e/cise duties, Sunsil.
has not -een a-le to ta.e mar.et share. To stren,then the -rand UP' decided to &relaunch
Sunsil. &remium ran,e consistin, of four variants in January 2. (ue to need of sham&oo
for oily hair and dandruff unilever launch a ne* variant of Sunsil. havin, citrus e/tracts.
(he range consists of Sunsilk:
2ellow Sunsilk with &io +roteins from 3egetable ,-tracts:
Cormal hair needs *holesome nourishment. Ce* Sunsil. *ith Bio Protein e/tracted from
Ge,eta-le mil. has nutrients that dee&ly &enetrate each hair strand, to nourish it leavin, hair
stron, and -eautiful.
&lack Sunsilk with Melanin from +lant ,-tracts:
(ull hair needs a rich -lac. shine. Ce* Sunsil. *ith Melanin e/tracted from &lants serves this
&ur&ose very effectively. "t hel&s in the ,ro*th and retention of the -lac. color of hair, ,ivin, it
a rich -lac. shine.
Green Sunsilk with 4ruitamins 3itamins from fruit ,-tracts:
Thin and lim& hair needs e/tra -ody and volume. Ce* Sunsil. *ith 5ruitamins has natural
e/tracts from fruit that contains Gitamins. These vitamins hel& in ,ivin, e/tra -ody, shine and
amaBin, mana,ea-ility to the thinnin, and lifeless hair.
+ink Sunsilk with /oghurt proteins:
(ry hair needs *holesome conditionin,, e/tra shine and style.
Ce* Sunsil. *ith yo,hurt &roteins ma.es the dry hair full of
life. "ts es&ecial in,redients moisturiBe each hair ri,ht to its ti&s
leavin, it shiny and -eautiful.
0range Sunsilk with acti.e nutrients from 1itrus ,-tracts:
The advanced formula of oran,e Sunsil. is the result of the latest research. This sham&oo is
es&ecially desi,ned for oily hair ty&e that loo.s flat and ,reasy due to the e/cess of moisture.
Ce* Sunsil. *ith active in,redients from citrus e/tracts cleans the e/cess oil off hair *hile its
nutrients dee&ly &enetrate each hair strand to nourish it.
+oint of parit/ 5+0+6

Points of &arity are associations that are not necessarily uni#ue to the -rand -ut may in fact
-e shared *ith other -rands. 5or an offerin, to achieve a &oint of &arity on a &articular
attri-ute or -enefit, a sufficient num-er of customers must -elieve the -rand is >,ood
enou,h) on that dimension. 'i.e others SUCS"'$ consists of such PIPs1
(ream soft + Smooth
Stunnin, Blac. Shine
'usciously Thic. + 'on,
Anti;(andruff Solution
Hair 5all Solution
+oint of 7ifference 5+076:
Points of difference are attri-utes or -enefits consumers stron,ly associate *ith a -rand,
&ositively evaluate, and -elieve they could not find to the same e/tent *ith a com&etitive
-rand. 0ith &oint of difference, the -rand must demonstrate clear su&eriority. 5or instance1
A&&le Jdesi,nK, Golvo JsafetyK, Aner,iBer is the lar,est lastin, -attery.
8e found that +07s for Sunsil. is Ho;creation formula created -y e/&rts. They came *ith
this idea to ,ra- the mar.et and to -e su&erior in the mar.et. 5rom 29 Sunsil. started
*or.in, *ith a num-er of &rofessional hair ?e/&erts? to develo& ne* and im&roved &roducts.
Aach hair >issue? variant lin.s to an ?e/&ert)*ith the relevant s&ecialist hair .no*led,e. 5or
e/am&le, (r 5rancesca 5usco, a Ce* Lor. dermatolo,ist, co;created a >hairfall) variant for
the -rand. The lineu& also includes1 Jamal Hammadi for Blac. Shine, Eita HaBan for Gi-rant
Holour, Teddy Hharles for Plum&ed U& Golume, Thomas Ta* for (ama,e Eeconstruction,
Iuidad for (efined Hurls and Lu.o Lamashita J.no*n for Ja&anese hair strai,htenin,K for
Perfect Strai,ht.
&randing strateg/:
The -randin, strate,y for a firm reflects the num-er and nature of common and
distinctive -rand elements a&&lied to the different &roduct sold -y the firm. Brandin, strate,y
involves decidin, the nature of ne* and e/istin, -rand elements to -e a&&lied to ne* and
e/istin, &roducts.
&randing 7ecisions: Brandin, strate,y is one of the most vital decisions ta.in, -y
mar.eters. "t is a strate,y, *hich -rin,s lots of &ositive feed-ac. for a firm. The first
-randin, decision is *hether to develo& a -rand name for a &roduct. Today, -randin, is
such a force that hardly anythin, ,oes un-randed.
Unilever follo* individual name for settin, -rand name for their different &roducts, such
as Sunsil., (ove JSham&ooK, Ponds, 5air + lovely, (ove for s.in care. Unilever ,et a
ma6or advanta,e of an individual name strate,ies that the com&any does not tie its
re&utation to the &roducts. So, if any -rand fails or a&&ears to have lo* #uality, the
com&anies name or ima,e is not hurt.
&rand ,lements: Brand elements can &lay a num-er of -rand -uildin, roles. Band
elements are those trademar.a-le devices that identify and differentiate the -rand. Most
stron, -rands em&loy multi&le -rand elements. Mar.eters choose -rand elements to
-uild as much -rand e#uity as &ossi-le. Brand elements such as1 memora-le,
meanin,ful, li.a-le, ada&ta-le and &rotect a-le. 0e descri-e those elements in short as
follo*s1
Memorable: every consumers mind catches the -rand name. Their mar.etin,
&ro,rams set the -rand name in consumers mind. Their short -rand name such
as1 (ove, &onds, Sunsil. etc are easily memora-le.
Meaningful: Avery consumer has a clear meanin, a-out Sunsil.. Honsumer
thin.s a-out Sunsil. as a &roduct *hich solve their &ro-lem relatin, *ith hair.
#ikable: 5rom our research *e found that most of the &eo&le li.e the -rand
ver-ally and visually.
+rotectable: The -rand name is le,ally and com&etitively &rotecta-le. The
-rand retain their trade mar. ri,hts and not ,eneric.
Adaptable: another fact *hich *e sa* in Sunsil.. (ifferent &ac. siBe and
ne* formulas are easily acce&ted -y the consumers.
(arget market of Sunsilk:
The main tar,et mar.et of Sunsil. is females -et*een the a,es ,rou& !@;F -elon,in, to the
lo*er and middle income classes. But in their &romotional activities, they cover the *hole
mar.et irres&ective of these classes.
Sunsil. tar,et its mar.et on the -asis of consumer -uyin, -ehavior, income level, and
&urchasin, &o*er of &eo&le. 5or *hich #uantity of the &roduct can -e chan,ed accordin, to
the income and &urchasin, &o*er of the consumers as in case of Sunsil. !2ml and 3ml
&ac.s are also availa-le to tar,et lo* income ,rou&s.
&S
&S
"dentif/ing competitors
+ure competition: Sunsil.
e/ists in the &ure com&etition.
Anal/9ing competitors: The ne* Sunsil. sham&oo aims to fulfillin, the need of its tar,et
mar.et -y offerin, a hi,h #uality, assessment of conce&t in term of acce&ta-ility, credi-ility,
and &erceived -enefits that it offers a healthy choice sham&oo alternative to tar,et customer.
1lasses of competitors:
"n ur-an areas, Sunsilk is actin, as a mar.et challen,er a,ainst )ead % Shoulder. Sunsilk
has ,ot the advanta,e of .ee&in, their &rices lo*er than )ead % Shoulder sham&oos -ut
)ead % Shoulder has ca&tured a -i,,er share of the mar.et due to its intense &romotional
activities.
1ompetitor re.iew:
The ma6or com&etitor of Sunsil. in rural areas is B"I AM'A and in ur-an areas Sunsil.
mainly cutthroat of Head + Shoulder. The main advanta,e of B"I Amla is her-al
com&osition, lo* &rices, *hich attract rural mar.et -ut in term of #uality they are far -ehind
Sunsil. sham&oo. "n ur-an areas Sunsil. actin, mar.et challen,e *ith Head + Shoulder.
Sunsil. has ,ot the advanta,e of .ee&in, their &rices lo*er than P+% -ut P+% has ca&tured
a lar,e mar.et share due to its intense &romotional activities. %enerally, Hute *or. as a
mar.et follo*er as it doesn<t ,o for any innovative action.
Market share: Sunsil. as a mar.et com&etitor, they are steadily ,ainin, mar.et share. At
&resent mar.et situation, they ca&ture 8FM of total mar.et share.
4igure: Market Share
Mind Share: to -uy a sham&oo rational consumers firstly thin. a-out Sunsil. due to the
&romotional strate,ies of Sunsil.. So that Sunsil. ra&idly increase their mind share.
4igure: Mind Share
)eart Share: (ue to reach &roduct and mar.etin, attri-utes + features Sunsil.<s mind share
in total com&etitive mar.et is hi,her than any other -rand. Honsumer *ould li.e to choose
Sunsil. as their first choice.
4igure: )eart Share
1ompetiti.e Strategies for Sunsilk
7efining the strategic objecti.e:
The Sunsilk Shampoo aims at fulfillin, the needs of its tar,et mar.et -y offerin, a hi,h
#uality, assessment of the conce&t in terms of its acce&ta-ility, credi-ility and &erceived
-enefits* that it offers a healthy choice sham&oo alternative to the tar,eted consumer. The
theme of the &roduct shall -e anchored around the motto.
,-panding the total market:
Sunsil. is very sensitive to increase its mar.et. "t<s sometime very challen,in, for a firm to
e/&and its total mar.et. Sunsil. -asically *ishes to increase ne* customer and more usa,e.
!ew customers1 Sunsil. tryin, to attract -uyers *ho are una*are of the &roduct or *ho are
resistin, it -ecause lac. of such features. Sunsil. usin, mar.et &enetration strate,y, ne*
mar.et se,ment strate,y and ,eo,ra&hical e/&ansion strate,y for searchin, ne* consumers.
Gery attractive advertisin, and other &ro&ositional activities &erform a vital role in this case.
More usage: Sunsil. recently increase the amount, level and fre#uency of consum&tion. "t
also im&roves &ac.a,in, and redesi,ns the &roduct. "t offers lar,er &ac.a,e siBes and ma.es
the &roduct more availa-le. They em&hasiBe more on mar.etin, &ro,ram, *hich inform the
consumer a-out the -rand and it fre#uently develo&s the &roduct *hich also s&urs ne* uses.
1hoosing General Strateg/:
!. 4lank Attack: Sunsil. can follo* se,mental strate,y. "n mar.et Head + shoulders
tar,etin, mainly hi,h and middle class &eo&le -ut -i, &ortion in lo*er class consumer
could not ado&t their &roduct. So, Sunsli. tar,etin, the lo*er class, *ho have lo*er
income and launch ne* &roduct at a lo*er &rice.
2. 4rontal Attack: Sunsil. can launch ne* sham&oo com-inin, conditioner, anti;
dandruff, and shinnin, in a one &roduct as follo* as Head + Shoulders.
8. &/pass Attack: Sunsil. can introduce anti;dandruff sham&oo and &rovide an e/tra
conditioner in a &ac.a,e.
1ommunication (ools of Sunsilk
There a num-er of *ays to advertise -oth local and ,lo-al -rands in the mar.et. Some of the
very common means throu,h *hich advertisement is done include1
,lectronics Media:
Alectronic Media has -een the ma6or factor in determinin, the ,lo-al
success of Sunsil.. "n today<s *orld *here an avera,e middle class
individual has access to 8 to F channels throu,h the ca-le minimum, he
has the a-ility to vie* different ty&es of advertisement 6ust fli&&in, the
channels. Thus the consumer of today is so *ell &osted on the fact that
*henever a ne* &roduct is launched, is it in the United $in,dom or in the
United States, a consumer livin, in Asia *ould -e *ell a*are of the features of the &roducts
and he *ould .no* *ho the com&any is tar,etin,.
+rint Media: Print Media advertisement is one of the
common *ays of advertisin,. The &rint media includin,
the ma,aBines, ne*s&a&ers and -rochures are relied u&on
a lot. "n &rint media, the im&ortance of &lacin, the
advertisement &lays an im&erative &art in
increasin, the sales of the &roduct.
&illboards:
Bill-oards have -ecome one of the most influencin, *ays to advertise in our *orld.
Averyone can see a *hole advertisement li.e you *atch on your o*n televisions or the ty&e
of movin, and animated ty&e of advertisements that you can see on the -ill-oards ha&&en
to -e very much in fashion.
Sunsil. also has nearly all of its &roducts on the
-ill-oards *hen either it<s launchin, a ne* ad, comin,
u& *ith &rice &romotions or re launchin, any &roduct.
These ads seem to -e a&&earin, all the time, *hich is really ,ood for the com&any, as they
are easily attractin, the customers in every &ossi-le manner.
Gi.ing out free Samples:
0hen the ne* Sunsil. Blac. *as introduced, *hat the com&any did *as, to create a*areness
amon,st the youth they *ent to schools and colle,es and distri-uted free sam&les of the
&roducts and ,ave out little -rochures *hich told the #ualities that the &roduct had and the
&ro&er method of ,ettin, a -lac. and shiny hair loo..
Ad.ertising Alliance:
AI' Time 0arner and Unilever announced their multi;
million dollar advertisin, alliance. AI' Time 0arner, the
*orld=s lar,est advertiser, announced a multi;million dollar
enhanced cross;&latform advertisin, and mar.etin, &artnershi&
under *hich AI' Time 0arner *ill -rin, Unilever=s *ide array
of leadin, consumer &roduct -rands to millions of consumers throu,h innovative mar.etin,
cam&ai,ns across AI' Time 0arner=s -road ran,e of online, on;air and &rint media in 22.
:ecommendation
". The Sunsil. is a ,lo-al com&any and each country has o*n culture, so Sunsil. should
drive accordin, to local &references and needs -ecause it is really necessary in today
economic crisis to ca&ture hu,e mar.et share. Sunsil. can arise and ensure social
res&onsi-ility in the society, so they *ould esta-lish themselves in customer mind and
customer *ould -e loyal a-out Sunsil.. To ensure social res&onsi-ility and
hi,hli,htin, -enefits they &rovide Sunsil. can raise their revenue. Sunsil. must focus
on social res&onsi-ility, to maintain ima,e amon, customers, mainly advertisement
covers hu,e e/&enses of Sunsil., -ut *e recommend them to cut their advertisement
e/&enditures, in the economic crisis and should more focus on social res&onsi-ility.
To ensure social res&onsi-ility and hi,hli,htin, -enefits they &rovide Sunsil. can
raise their revenue.
5i,ure1 Sales revenue and social res&onsi-ility
/. Peo&le are familiar *ith Sunsil., ho*ever they are not interested in *hether it is a unilever
&roduct or not. Throu,h e/tensive mar.etin, methods unilever should ma.e &eo&le a*are of
the fact that it is a Unilever Product and not 6ust any &roduct so that the -rand loyalty
increases and &eo&le &urchase its &roduct due to its -rand name and not 6ust the &roduct
name.
1onclusion
Sunsil. has hu,e &otential of rural mar.et 72M of total &o&ulation -ut not yet develo& a
successful strate,y to &enetrate this mar.et. The success of Sunsil. emulated *hich ca&tured
the rural mar.et -y t*o strate,ies; (evelo& stron, distri-ution structure and Ado&tin,
&ac.a,in, and &ricin,. Sunsil. increase -uyin, of ra* material so that it does not have to
suffer devolution and continuously increase in tariff rates. They introduced a smaller !mi
&ac. of Sunsil. in order to ca&ture lo*er income se,ment. Sunsil. enter into *e- mar.etin,.
They should increase fre#uencies of advertisin, -y electronic and &rint media. They should
introduce 2 in ! sham&oo &lus conditioner *hich demand hu,e &otential mar.et.
5inally, ta.in, every thin, in account *e can say that if Sunsil. em&hasiBe more on social
res&onsi-ility and create more attractive mar.etin, &ro,rams, they can ,ra- hu,e num-er of
customers.
Anne-ure
***.unilever.com
***.unilever.com.&.
***.mill*ard-ro*n.com
***.,oo,le.com
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Unilever financial statement 27;2
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