On Vendor Profile: NEC
On Vendor Profile: NEC
28 January 2008
Matt Walker
www.ovum.com
Table of Contents................................................................................................................1
ON Vendor Profile: NEC.....................................................................................................2
Analysis of competitive position........................................................................................2
NEC’s ON ratings .............................................................................................................6
Regional market share by product segment.....................................................................9
Product competitiveness by product segment................................................................10
Strengths and weaknesses.............................................................................................12
Opportunities and threats ...............................................................................................15
Company information......................................................................................................16
Marketing strategy..........................................................................................................21
Product portfolio and specifications overview.................................................................22
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Ovum RHK’s Cautious Its UN5000 OED and DW4200 metro ROADM are
overall outlook promising, but for now NEC remains too reliant
on its home base and legacy products
Market presence Average Large presence in Japan and SLTE, some presence in
the US, but limited operations in CALA and EMEA
Product strategy Fair Late to market with ROADM and lacks a bandwidth
management offering; UN5000 success is crucial
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to $89 million from a disappointing $55 million in 2Q07, but the slow Japan market
hurts its position overall. Beyond LH DWDM sales at AT&T, ROADM (DW4200) sales in
Japan represent another bright spot. The U-Node 5000 OED is proving to have a long
sales cycle, but it should contribute more to revenues in future quarters. NEC’s optical
business remains precariously dependent on the gasping Japanese market, too few
customers, and too little next-generation revenue. Its 3Q07 sales reflect this dilemma:
they were down 3% versus 3Q06, while the global market grew 21% in the same
time-frame. Rolling 4Q sales through 3Q07, however, actually slightly outpaced the
broader market due to the North American pickup from sales to AT&T.
NEC announced its fiscal 2Q08 results on November 14, 2007: corporate-wide,
quarterly revenues (for the period ending September 30, 2007) were 1,132.8 billion
yen ($9.6 billion), on which it suffered a net loss of 5.7 billion yen ($48 million). Full-
year 2007 revenues were 4,653 billion yen ($39.78 billion), on which the company had
net earnings of 9.1 billion yen ($78 million).
On the plus side, NEC has a strong new 40G- and RPR-based OED product (the U-
Node 5000), a good understanding of the ON needs of wireless operators, a very high-
capacity LH DWDM product with a significant embedded base in North America with
AT&T, and undersea capabilities that could benefit from new SLTE spending.
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Within the global ON market, however, NEC’s driving strategy is not clear. Over the
past few years its presence in overseas markets has dwindled and sales success has
been sporadic, even though it remains a powerhouse in Japan. It tends to have large
contracts with a small number of big customers that require multi-year efforts to
penetrate. This can result in lumpy and unpredictable sales over time, and it also ties
product development to specific customers rather than broader market requirements.
The global performance of NEC’s new UN5000 and SW 160 platforms, both of which
are competitive on product specs, should be watched carefully.
Financial health
For four of the last five six-month periods, NEC has not been profitable under the
Japanese accounting standards that it now follows (Japan GAAP). Its fortunes
modestly reversed for the fiscal year ending March 2007 when it reported a $78
million net profit on $39.78 billion in sales. However, it again reported losses for the
six months ended September 30, 2007: its total sales volume fell 3.6% (in yen), and
cash and cash equivalents dropped, 8% to 403.8 billion yen ($3.4 billion).
In Japan, KDDI has already deployed Corrigent’s RPR box, and Ovum RHK believes
that NEC would like to get into this market. NTT is also interested in deploying RPR
and is planning to issue an RFP, likely at the start of the next fiscal year (April 2008).
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NTT East deployed DPT from Cisco a few years ago, but the new RFP will address
10GigE-based RPR. Previously NTT thought RPR did not fit its network but now it
believes it does. NEC believes RPR helps to handle multiservice traffic — including
mobile, ATM, leased lines, Ethernet, and LAN service — integrated across a common
ring. NEC’s unique feature is inter-ring, or multi-ring, RPR support, something that ZTE
also offers.
Regarding network management, NEC views this as mandatory from customers. For
transport systems, the operators prefer a proprietary, dedicated system, unlike SNMP
use in routers.
Globalization
NEC has R&D facilities in Japan, China, Europe and the United States, but ON product
development is done centrally in Japan with input from regional offices, in particular
from NEC America. Historically, NEC’S product development was bifurcated along
Japan/overseas lines, but this has gradually changed. The prevalence of dispersion
shifted fiber and specialized SDH interfaces in Japan still requires some design
differences, and Japan’s top few carriers are large enough to request product tweaks.
But NEC’s newest product, the UN5000, is really a global release, and NEC will likely
follow this path in the future. Geographically, NEC’s business outside Japan has
languished for some time, so it could use a boost.
Solutions selling
Solutions selling occurs on several levels. NEC’s ON division partners with the
submarine division on occasion to capture gateway/backhaul opportunities; there
remains a single window (i.e. customer interface) in such projects. Collaboration with
wireless infrastructure also helps win some backhaul business. For overseas markets,
NEC’s Global Networks Solutions division includes wireless and wired personnel and
has sales account teams in many countries. Individual sales account managers
typically facilitate the cooperation by consulting with the GNS group to leverage
assets/solutions for common purposes.
Currently NEC has no active relationships with system integration partners in the ON
segment.
Competitive threats
In NEC’s core Japan market, Fujitsu is NEC’s biggest rival. Both companies have strong
historic ties with all members of the NTT Group as well as KDDI and Japan Telecom
(now Softbank Telecom), and many of their products are custom designed for the
Japanese market (both to fit local application/scale requirements and be compatible
with the Japanese SDH standard). Outside of Japan, NEC’s strongest business has
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been in LH DWDM, mainly in North America at AT&T but also with some smaller
accounts in EMEA. Nortel was the strongest threat in the legacy LH segment in both of
these markets, but more generally the entire MR DWDM segment has become a threat
to NEC’s LH DWDM business. In that regard, in North America key rivals include
Alcatel-Lucent, Ciena, Nokia Siemens Networks (NSN), Infinera, and Nortel, and in
EMEA the big threats are Alcatel-Lucent, NSN, Ericsson, and Huawei. More recently,
NEC appears to be making a push into the North American metro WDM market with
limited success; leaders there are Nortel, Cisco, Fujitsu, and ADVA.
External factors
The market direction is toward growth for metro WDM. This segment, combined with
L2 switching solutions, is beginning to cannibalize some of the OED market, which has
reached maturity and has been a notable NEC strength. NEC has done less well than
its Japanese counterpart Fujitsu at breaking into the metro WDM market, particularly
for ROADM applications. However, NEC had a strong 3Q07 with its DW4200 ROADM
product, which may help it reverse its earlier struggles in the metro WDM segment.
NEC’s ON ratings
Tough competition in Asia-Pac region has taken its toll
Figure 1 lists Ovum RHK’s ratings of NEC in each region by market metric.
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EMEA NA CALA AP
Market presence Average Good Average Good
(local market resources)
Product strategy Fair Average Average Good
(fit to market
requirements)
In the following list, we provide supporting information for the ratings assigned above:
• Market presence: NEC’s presence is immense in Japan, through operations, sales,
support, and marketing. In North America, it has a presence only at AT&T and a
few small CLECs and some OED products at Qwest; it was much stronger 10–15
years ago when it held a very strong position in the NA asynchronous market
which it lost to rival Fujitsu when the company did not develop a SONET-based
transport product. NEC is well known in pockets of Europe and even CALA. Its
recent success in the WCDMA segment has supported its overseas image. Its
presence remains spotty, though, relative to suppliers with more diversified
geographic reach and longer customer lists.
• Product strategy: NEC has a strong portfolio of small, medium, and large
aggregation products for the Japan, ANSI, and ETSI markets; a scalable, tested LH
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platform; and C/DWDM and ROADM offerings for the metro market. Its products
are well-targeted for large wireless and incumbent carriers in developed markets.
Its strategy is weaker when it comes to smaller carriers, MSOs, emerging markets,
and the enterprise segment. Further, its lack of a bandwidth management strategy
and absence from the MR DWDM segment make its NGN vision lack clarity. These
two gaps, plus the fact that Japan’s share of Asia-Pacific ON spending is declining,
may diminish NEC’s strength in its core AP market.
• Solutions breadth: NEC has a moderate range of solutions, including wireless
infrastructure, transport, DSL, submarine, microwave, and some L2/3 switching,
offered directly and through joint ventures. However, its optical line has gaps, and
it is weak in multiservice switching, carrier Ethernet, and CDMA2000.
• Solutions focus: Compared to some of its competition, NEC struggles to clearly
define its solutions focus in terms of how its platforms all fit together; also,
collaboration across business units/product lines is weaker than it could be. Only in
Japan does it effectively present a united front to carriers and creatively pull its
assets together to win business.
• Portfolio breadth: NEC’s undersea portfolio and ability to support SDH, SONET,
and Japanese SDH standards help to offset gaps in bandwidth management and
MR DWDM.
• Portfolio competitiveness: NEC’s products are very competitive in the regions
and segments where it competes, and its technical capabilities in the OED and
WDM transport segments are strong. For example, NEC employed 40G
technologies in its systems (WDM first and then OEDs) based on internal R&D.
Specifically, NEC has adopted EDC/PMD to expand the reachable distance up to
600km over SMF; this is done using DPSK because of its signal-to-noise ratio. In
addition, NEC developed its own 10G RPR chip and implemented it in its OEDs. And
at Interop Tokyo 2006, NEC demonstrated its DW4200 and connected with Cisco
and Juniper over GMPLS. NEC attributes its OED success to early support of GFP,
high capacity with a small footprint, and universal slots. Its entire OED product line
supports data transport capabilities that its customers are using to provide next-
generation services. Its gaps, though, prevent it from being seen as a strategic
supplier to more of its customers.
• Market share: On a rolling 4Q basis, NEC ranked second in Asia-Pacific ON sales
from 1Q02 through 3Q06 but has been in third (behind Huawei and Alcatel-Lucent)
for the past four quarters. Its share in other regions is in the single digits.
• Revenue distribution: NEC is strong in all segments where it competes in AP,
but elsewhere its sales are heavy in the legacy segments but light in next-gen.
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EMEA NA CALA AP
In the following list, we provide supporting information for the ratings assigned above:
• ADM: NEC has led Asia-Pacific in this segment for the past several quarters with
continuing sales in Japan; in CALA, only ZTE and NEC are still booking significant
sales. NEC collects small but steady maintenance revenues in North America; it
retains a similar position in EMEA, but its share has increased there as the market
overall has shifted quickly away from ADMs.
• OED: NEC is only a niche supplier in EMEA and North America; it maintains top
five ranking in CALA; it is dominant in the Japan market but has little business
elsewhere in Asia-Pacific. Sales from the UN5000 product may rise as NTT
proceeds with its next-gen network plans.
• DCS: Not applicable. Although NEC claims that its U-Node 5000 can be used as a
DCS, we classify this product as an OED.
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EMEA NA CALA AP
In the following list, we provide reasons for the ratings we assigned to NEC in the table
above:
• ADM: NEC remains atop Japan’s ADM market and is one of a few vendors booking
ADM sales in CALA and Russia, but it is mostly inactive in North America and the
rest of EMEA.
• OED: NEC’s new U-Node, the UN5000, makes it very competitive in Asia-Pacific
and EMEA; its lower-end C- and V-Node products fit Asia-Pacific, CALA, and Russia
fairly well, but it appears to be leaving the North American OED market to Fujitsu,
Alcatel-Lucent, Cisco, and Nortel.
• DCS: Not applicable. NEC states that the UN5000 is capable of being used as a
DCS, but Ovum RHK currently counts UN5000 revenues in the OED segment.
• OCS: Not applicable. Although NEC currently offers no product in this segment, it
expects to release an OCS product (which may incorporate MEMS switching) in
2008 or 2009.
• Metro WDM: NEC was late to market with a ROADM product, which hurt it in
North America, but it is now catching up with its DW4200 ROADM, which supports
80 wavelengths while many competitors support only 40. Its port density is high,
and 40Gbps interfaces are available today. A single shelf supports six 10Gbps
channels, which NEC believes is better than some competitors. The DW4200 also
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STM-4, creating a strong offering for mobile operators needing to support legacy
traffic and prepare for growth into packet-based 3.5G architectures and beyond.
• V-Node can be upgraded to a dual two-fiber STM-16 ring system by replacing the
optical interfaces, which helps with scalability.
• The SW 160 platform scales to 3.2Tbps in four bays (better than many competing
platforms), supports ROADM applications (not all LH platforms do), and offers
features (including inverse muxing and IDC) that are helpful when transmitting
over G.653 fiber.
• NEC provides a 10G Ethernet card for its LH DWDM product, which was a big
reason AT&T elected to deploy more legacy instead of overbuilding with NSN’s MR
DWDM.
Solution strengths
• NEC is ranked ninth globally for annualized DSL revenues. Its success in DSL can
create opportunities for its ON products in DSL backhaul.
• The company has ranked first or second in global VDSL shipments continuously
since 1Q04 and has an IPTV system that has seen at least some commercial
deployment (in Hong Kong).
• With NSN, NEC is a key WCDMA infrastructure supplier to 3 (Hutchison) and has
an early lead in Japan’s HSDPA deployments.
• Undersea expertise gives NEC a differentiator versus all ON vendors except
Alcatel-Lucent and Fujitsu, and this creates opportunities for terrestrial products
for backhaul and gateway applications.
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• NEC was a major early supplier of WCDMA handsets to Japan and some European
markets; it is struggling now but has a chance to take lead in the “3.5G and
beyond” category.
• Its Pasolink microwave product has a large customer base, especially for short-
distance applications; many Pasolink customers also deploy C-Node STM-1/4
optical gear.
Solution weaknesses
• Adoption of NEC’s packet transport products/solutions outside of Japan has been
minimal; its joint venture with Hitachi, Alaxala, has similarly struggled.
• The company lacks competitive offerings in the CDMA2000 and TD-SCDMA mobile
segments, softswitch/carrier VoIP, multiservice access, and carrier Ethernet/L2
switching.
• NEC has not announced any significant Network Systems wins for awhile, outside
of WCDMA/HSDPA infrastructure.
• Notwithstanding its recently expanded Juniper partnership, it lacks a strongly
competitive IMS story at a time when this is very much a focus for the market.
• NEC’s reliance on internal development means that solutions “gaps” tend to take a
long time to fill in.
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Threats
• NEC gets well over half its revenues from legacy product segments where sales are
declining rapidly.
• Vendor consolidation (Alcatel/Lucent, Ericsson/Marconi, Nokia/Siemens) increases
the pressure on NEC to broaden its portfolio and also keep costs low.
• NEC’s core home market is getting more competitive and open to foreign suppliers,
which complicates life for NEC as well as Fujitsu.
Company information
Business focus
NEC is a large, global supplier of IT/network solutions, mobile/personal solutions, and
electron devices based in Japan with operations worldwide. The NEC Group includes
both NEC Corporation and a total of 339 consolidated subsidiaries.
Company size
Sales for NEC corporate-wide were $18.15 billion for the half-year ending September
30, 2007 (fiscal 1H08). In yen, its sales declined 3.6% from the year-earlier period.
Sales within its IT/Network Systems division, which includes ON, were basically flat for
the six-month period, amounting to 1,274 billion yen versus 1,264 billion yen the year
before. About 80% of NEC’s corporate revenues come from the domestic Japan market.
Optical revenues for NEC for the rolling 4Q period through September 2007 amounted
to $662 million, giving it a ninth-place ranking and just under 5% market share.
As of September 30, 2007, NEC employed 156,613 people either directly, through one
of its 339 consolidated subsidiaries, or through 68 affiliate companies accounted for by
the equity method in its financial reports.
Target customers
Corporate-wide, sales to customers in Japan account for approximately 80% of NEC’s
sales.
Main target customers for the Network Systems division of NEC’s IT/Network Solutions
business are:
• Mobile service providers
• Wireline service providers
• Government, including education and local communities
• Large enterprises
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Lines of business
IT/Network Solutions
• IT Services/System Integration
• IT Platforms
• Network Systems
• Social Infrastructure
Mobile/Personal Solutions
• Mobile Terminals
• Personal Solutions
Electron Devices
• Semiconductors
• Electronic Components
Organization
NEC reorganized its operations in mid-2006 to better focus on NGN telecom
opportunities. This reorganization grouped together all of its IT and telecom
infrastructure assets into IT/Network Solutions, and combined its CPE, handset, and
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There is a significant amount of intra-NEC business conducted, mainly sales from NEC
Electronics to the other groups. These transactions appear as “eliminations” in
financial reports and amount to well over 10% of net sales.
Smaller business units are generally organized around specific customer types or large
product subsegments:
• Domestic sales
• Government, community, financial, and carrier solutions
• Enterprise solutions
• Social infrastructure solutions
• Carrier network
• IT platform
• Systems integration and software development
• Mobile terminals
• Personal solutions
Regions
NEC is a global conglomerate with directly owned operations in more than 44 countries
in all regions of the world, including:
• North America: United States and Canada
• Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela
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A total of roughly 1,750 R&D personnel are located in Japan, China, Germany, the
United Kingdom, and the United States.
Partners
Key partners for NEC include:
• Mobisphere: NEC and Siemens launched in 1999 a joint venture aimed at joint
planning, development, manufacture, and marketing of UMTS/WCDMA products.
• Alaxala: In 2004 Hitachi and NEC created this jointly owned and managed stand-
alone company focused on data networking products and solutions.
• NEC and HCL Technologies of India have in place a 51:49 JV related to offshore
software engineering solutions in embedded software, hardware design, network
security, grid computing, and mobile technology.
• Juniper: NEC jointly develops IMS/FMC solutions with Juniper, and NEC also
functions as a reseller for Juniper in Japan. The pair is also working on control
interfaces between their separate boxes. Juniper says that this work will be based
on open interfaces. The aim of the partnership is to allow carriers to add more
services without having to drastically rework their network each time.
• Adcore-Tech: In July 2006, NEC, NEC Electronics, Matsushita, Panasonic Mobile,
and Texas Instruments created this JV for conducting global R&D and licensing for
a communications platform to be used for 3G/3.5G handsets and beyond. The
main focus is developing software for core network applications (not for handsets).
• Esteemo: NEC Corporation and Panasonic, two of the Adcore-Tech partners,
launched a JV in October 2006 to carry out the development of application
software for mobile terminals.
• Tekelec: NEC is reselling Tekelec’s next-gen switching solutions, including
softswitch and gateway products, in a number of countries including Russia and
Brazil. Under the agreement, NEC incorporates its own customizations to the
Tekelec media gateway controller and network management software into NEC’s
core network solutions. Tekelec provides training and professional services. The
two jointly adapt existing solutions for target markets as needed.
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Acquisitions
NEC acquired US-based unified communications provider Sphere Communications for
$42 million in August 2007. The company has been merged into NEC’s Enterprise
Solutions business unit.
Recent events
Select announcements from the past 18 months include:
• The NASDAQ announced that it had delisted NEC’s ADRs due to the company’s
failure to file Form 20-F for the fiscal year ended March 2006 with the US SEC
(October 2007).
• General Communications selected NEC to supply a submarine cable, amplifiers,
and line terminal equipment for its fixed-line and mobile communication as well as
cable TV services. The submarine cable will extend a total of 600km (October
2007).
• NEC announced the opening of its new C&C (Computers and Communications)
Innovation Research Laboratories in Nara, Japan. The new laboratories will focus
on research and development of information communication systems. It will also
collaborate with research institutes and universities worldwide (July 2007).
• A nationwide academic network project called SINET3 run by the National Institute
of Informatics (NII) of Japan deployed NEC’s UN5000 and its Layer 2/3 switch
IP8800/S and started to operate the network. The network was planned and
developed by NII and deployed via NTT Communications (June 2007).
• At NXTcomm 2007 in Chicago, NEC exhibited two new product lines. It announced
the CX series service aggregation switches (for mobile backhaul and other
applications) and premiered its MW0500 CWDM metro access line, including the 2
RU MW0522 CWDM product and the 1 RU MW0521 that offers bidirectional
transmission. NEC also confirmed that it had booked its first North American
ROADM customer (June 2007).
• NEC and Alcatel-Lucent each won part of the construction/supply contract for the
Asia America Gateway network, a 20,000km project linking the US with Southeast
Asia, with landings in Guam and Hawaii and the US west coast (April 2007).
• The company announced its participation in NTT’s NGN field trial, started in
December 2006, aimed at testing ubiquitous desk, retailer data center, broadcast
video transmission, triple-play, and HDTV delivery to PC services (April 2007).
• Telenor selected NEC as one of its two main suppliers of microwave systems for all
of its 14 majority-owned affiliates, including Pannon (Hungary), Digi (Malaysia),
Kyivstar (Ukraine), Grameenphone (Bangladesh), and Telenor Pakistan. NEC will
supply 60–65% of Telenor’s expected demand of 21,000 microwave terminals,
including point-to-point systems (Pasolink), long-haul, large-capacity backbone,
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SDH microwave from its 3000/5000 Series, and related services such as
installation and commissioning (January 2007).
Financial highlights
Corporate revenues
• Fiscal first-half 2008 (ended September 30, 2007) corporate revenues were
2,140.6 billion yen ($18.15 billion), down 3.6% from the year-earlier period.
• Fiscal first-half 2008 net loss was 4.7 billion yen ($39.86 million), down from a
loss of 9.9 billion yen ($83.95 million) the year before.
Optical revenues
• ON revenues for the four quarters through September 2007 were $662 million
(78.78 billion yen), up 22% from the year prior.
• NEC had 403.8 billion yen ($3.4 billion) in cash and cash equivalents on hand as of
September 30, 2007, down 8% from September 30, 2006.
Development resources
NEC has:
• Nine domestic and six overseas R&D facilities (one in China, two in Germany, one
in the United Kingdom, two in the United States)
• Approximately 1,500 R&D employees in Japan and 250 overseas
• An R&D budget of $1.45 billion, equal to 8% of sales in fiscal 1H08
• A major ON R&D project underway: an 80-channel ROADM operating at 40Gbps,
which has recorded a maximum of 600km of error-free transmission using LSI for
reshaping signal distortion. NEC has succeeded in testing 1,600km with 40
channels; 80 channels can support 600km as of today.
Marketing strategy
Messaging
NEC is focusing on supporting customers’ NGN development. NEC’s ON division aims at
realizing end-to-end solutions with both optical and packet technologies. More
specifically, it believes integrating WDM and packet is key. Rolling out new products
including both the UN5000 (a packet-friendly OED) and DW4200 (a ROADM with high-
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capacity Ethernet transport) is the first step toward an NGN solution. At the same time,
NEC’s new multiservice L2 switch, the CX2600/200, is important for supporting triple-
play, VPN, 2G/3G wireless, etc. This series supports intelligent QoS and also delivers
legacy traffic including ATM aggregation and DS0 granular TDM multiplexing on a
single platform.
Channel strategy
Currently NEC uses only direct channels in both domestic and overseas markets.
There are some joint ventures in overseas markets, for example Malaysia. In the
future, NEC plans to pay more attention to overseas channel strategies. For now, NEC
will focus on leveraging existing partnerships. Specifically in North America, NEC plans
to exploit the existing customer base in the LH market and to attain some “organic
growth.” In other areas, the company aims to exploit its success in mobile base
stations.
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INC-100MS
NEC claims that the INC-100MS configuration management feature enables new
network elements to be added with a simple operation, and that its fault management
feature identifies the trouble source and enables rapid repair.
Table 2 shows how NEC’s products map to Ovum RHK’s segmentation of ON products.
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DCS N/A. Although NEC claims that its U-Node 5000 can be used as a DCS, we
classify this product as an OED.
OCS N/A
MR DWDM N/A. NEC says its DW4200 has multi-reach capability but we currently
classify it as a metro WDM product.
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Whilst every care is taken to ensure the accuracy of the information contained in this material,
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believe them to be reliable, are not guaranteed. In particular, it should not be relied upon as the
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or failing to act as a result of anything contained in or omitted from the content of this material,
or our conclusions as stated. The findings are Ovum’s current opinions; they are subject to
change without notice. Ovum has no obligation to update or amend the research or to let anyone
know if our opinions change materially.
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