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Introduction To Social Semiotic

Social semiotics is the study of the social dimensions of meaning and how human processes of signification and interpretation shape individuals and societies. It examines semiotic modes like visual, verbal, written, and gestural resources used for communication as well as multimodal ensembles combining these modes. Social semiotics also studies how people design and interpret meanings, texts, and how semiotic systems are influenced by social interests and ideologies and how they adapt as society changes. Multimodality refers to the mixture of textual, audio, and visual modes combined with media and materiality to create meaning, as well as using multiple modes or media to create a single artifact where the collection of modes contributes to how multimodality affects different rhetorical situations

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86 views1 page

Introduction To Social Semiotic

Social semiotics is the study of the social dimensions of meaning and how human processes of signification and interpretation shape individuals and societies. It examines semiotic modes like visual, verbal, written, and gestural resources used for communication as well as multimodal ensembles combining these modes. Social semiotics also studies how people design and interpret meanings, texts, and how semiotic systems are influenced by social interests and ideologies and how they adapt as society changes. Multimodality refers to the mixture of textual, audio, and visual modes combined with media and materiality to create meaning, as well as using multiple modes or media to create a single artifact where the collection of modes contributes to how multimodality affects different rhetorical situations

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azzaabdeen
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1.1.

Social Semiotics
In general Semiotics is the study of sign. For a sign to exist, there must be
meaning or content (the signified) manifested through some form of expression
or representation (the sign) Claire Harrison, Visual Social Semiotics: Understanding how still images
make meaning. Technical COMMUNICATION Volume 50, Number 1, February 2003, p.47
1.1.1. Definition and interest of social semiotics
Social Semiotics is the the study of the social dimensions of meaning, and of the power
of human processes of signification and interpretation (known as semiosis) in shaping
individuals and societies. http://en.wikipedia.org/wiki/Social_semiotics
The key word in social semiotic is social semiotic modes. Semiotic modes can include visual,
verbal, written, gestural and musical resources for communication. They also include
various "multimodal" ensembles of any of these modes (Kress and van Leeuwen,
2001). Social semiotics can include the study of how people design and interpret
meanings, the study of texts, and the study of how semiotic systems are shaped by
social interests and ideologies, and how they are adapted as society changes (Hodge
and Kress, 1988). In these respects, social semiotics was influenced by, and shares
many of the preoccupations of pragmatics and sociolinguistics and has much in
common with cultural studies and http://en.wikipedia.org/wiki/Social_semiotics
Multimodality
In its most basic sense, multimodality is the mixture of textual, audio, and visual
modes in combination with media and materiality to create meaning
http://en.wikipedia.org/wiki/Multimodality
Where media are concerned, multimodality is the use of several modes (media) to
create a single artifact. The collection of these modes, or elements, contributes to how
multimodality affects different rhetorical situations, or opportunities for increasing an
audience's reception of an idea or concept. Everything from the placement of images to
the organization of the content creates meaning. This is the result of a shift from
isolated text being relied on as the primary source of communication, to the image being
utilized more frequently in the digital age

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