Strategic Management Assignment: Submitted by
Strategic Management Assignment: Submitted by
ASSIGNMENT
I
SUBMITTED BY
M. PATCHIAMMAL
II MBA Sec - A
GENERIC BUILDING BLOCKS OF COMPETITIVE
ADVANTAGE
Competitive advantage is a firms ability to outperform its competitors earn
!ig!er profits"#T!e source of competitive advantage is value creation for customers#
Sustained competitive advantage comes from maintaining !ig!er profits t!an
competitors over long periods of time#
T!e four building bloc$s are closely related to one anot!er# Because it
reduces %aste& t!e time spent fi'ing defects& and t!e cost of after(sales service and
support& ac!ieving superior )uality !as an important positive impact on efficiency#
Moreover& insofar as superior )uality is valued by consumers& it increases t!e
companys customer responsiveness# Besides& innovation in bot! products and
processes can en!ance efficiency& )uality& and customer responsiveness# *or
e'ample& process innovations& suc! as Toyotas lean production system& can
simultaneously increase efficiency and )uality# Similarly& t!e ability to rapidly
develop innovative ne% products increases a companys ability to serve its
customers# *inally& it is important to $eep in mind t!at ac!ieving superior efficiency&
)uality& and innovation are all part of ac!ieving superior customer responsiveness#
The relati!"hi# $et%ee! "trate&ie" a!' re"(rce" a!' ca#a$ilitie")
THE DURABILIT* OF COMPETITIVE ADVANTAGE)
Barrier" t i+itati!
Speed of imitation by competitors in reducing advantage
Imitation by ac)uiring similar resources
Imitation of capabilities more difficult"
Li+it" ! c+#etitr"
+rior strategic commitments
,bsorptive capacity for c!ange
I!'("tr, ',!a+i"+
T!e rapid innovation
s!ortens product life cycles#
AVOIDING FAILURE AND SUSTAINING COMPETITIVE ADVANTAGE)
*ocus on t!e building bloc$s of competitive advantage#
Institute continuous improvement and learning#
Trac$ best industrial practice and use benc!mar$ing#
-vercome inertia