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At A Glance/: Harman Inc

Harman Inc. is an audio equipment company headquartered in Connecticut that targets professionals in fields like music, broadcasting, and installation. They partnered with DJ Tiesto to promote their products on social media. Through these social media campaigns, Harman generated over 1500 leads and saw large increases in engagement on Facebook within just two months.

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Nitish Vishwakarma
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137 views

At A Glance/: Harman Inc

Harman Inc. is an audio equipment company headquartered in Connecticut that targets professionals in fields like music, broadcasting, and installation. They partnered with DJ Tiesto to promote their products on social media. Through these social media campaigns, Harman generated over 1500 leads and saw large increases in engagement on Facebook within just two months.

Uploaded by

Nitish Vishwakarma
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Case Study/Harman

At a Glance/
HARMAN INC.

Client: Harman Inc.
Audio Equipment experts targeting
masses on social media with DJ Tiesto. Key
Benefits/
Founded: 1980

Headquarters: Stamford, Connecticut

Audience: Professionals from the fields of Tour
Sound, Cinema Sound, Recording &
Broadcasting, Musicians Acoustics
consultants and Architects, Sound
Engineer, Recording Studios, DJ
Owners, Broadcast Engineers and
lighting Engineers.
Industry: Electronics
Website: http://www.harman.com
Products: Worlds best automotive, home,
professional audio equipments,
speakers, amplifiers, headphones,
microphones, home theatre and
personal audio.
ADG Services: SEM campaigns
Social Media Marketing


Delivered business oriented
conversation through micro site
(FOH).

Built a strong presence for the
Harman Audio Equipment
against competition.

Through social media upraised
exposure for Harman audio
equipments in Palm Expo 2013.
From ADG, for the pioneers of
acoustics and light, in just 2
months.

1500 + Leads
CTR of 0.4%
3% Conversion
Over the night 1200+
likes on Facebook page

Case Study/Harman



Case Study/Harman

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