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Project On Statement of Work

The document outlines a project plan for launching a new refrigerator product. It involves producing an initial batch of 20 units for test marketing with executives. Based on the results, the production line will be adjusted before mass production of 100,000 units. The plan details a distribution strategy of selling 60% of units through distributors and 40% through direct dealers to reach both urban and rural markets. Marketing efforts will include promotions on TV, newspapers, and festivals to introduce the new product.

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Pratik Joshte
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48 views

Project On Statement of Work

The document outlines a project plan for launching a new refrigerator product. It involves producing an initial batch of 20 units for test marketing with executives. Based on the results, the production line will be adjusted before mass production of 100,000 units. The plan details a distribution strategy of selling 60% of units through distributors and 40% through direct dealers to reach both urban and rural markets. Marketing efforts will include promotions on TV, newspapers, and festivals to introduce the new product.

Uploaded by

Pratik Joshte
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Project on Statement Of Work

Statement of Work
A statement of work (SOW)
is a formal document that
captures and defines the
work activities, deliverables,
and timeline a vendor must
execute in performance of
specified work for a client.
The SOW usually includes
detailed requirements and
pricing

Test Marketing
Production Planning
Distribution Channels
Marketing and Promotion
Product Launch
CRM


A small batch production of 20 refrigators, which
would be used as test marketing and distributed as
samples to all Senior level executives and results to
be noted after 1 month.
Results to be analyzed and changes to be made in
the production line.
Production will start and all departments work in
sync.
Expected production is 100000 units as a trial start,
increment will be made according to the customers
response.


The Basic Strategy
Deciding on the Distribution
Channel
Manufacturing
Units
Distributors
Sub-Dealers
Direct Dealers
Institutions
Consumers
Two Categories of distribution channel

Direct distribution (sales)

Indirect distribution
utilizing middlemen

Contracting with retailers
Authorized
Unauthorized
Further Plans
60%of the sales done through
Distributors while the rest 40% is
undertaken by the direct dealers.
Distributors are being preferred as
they increase the companys reach
into rural markets.
Direct Dealers are also important as
there are some stores where each of
these companies has to be present
so as to have a superior business
relationship with the customer.
The distributor margin is around
3.25% while the dealer margin is
around 1.25%

Sales and distribution
Target local and authorized dealers

Selling refrigerators through web portals.

Promoting product on tv, newspapers.

Seasonal discount on coming festival.

Providing offers on selected outlets

Checking the status of executives at premium outlet.

Check on store space of products.

Arrangements for product launch by CEO at
companys retail outlet.

Demo sessions to be conducted at regular time
intervals.

Development of CRM software

Integrated grievance addressing system.

Preparing worksheet for solving different kind
technical errors.

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