SUMMARY OF

QUALIFICATIONS: Ambitious and results-driven young professional with:

Four years of collegiate experience actively marketing brands through the use of social
media, public relations and digital marketing
Interpersonal skills with the ability to work autonomously or in teams
Six months of professional experience community managing on behalf of brands with
100,000+ Facebook fans

EDUCATION: The Pennsylvania State University University Park, PA
B.A. in Advertising/Public Relations, College of Communications Class of May 2013
Minor: Sociology, College of the Liberal Arts
Cumulative GPA: 3.82/4.00
Deans List: SP 2010 SP 2013
SOCIAL MEDIA Community Manager New York, NY
MARKETING/ Tenthwave Digital LLC July 2013 Dec. 2013
PR WORK Managed communities on Facebook, Twitter and Instagram on behalf of Fortune 500 companies including:
EXPERIENCE: Dream Non-Dairy, Imagine Broths, Soups & Gravies, Voss Water and Purina Chef Michaels
Created ROI and performance reports using Sysomos, Webstagram, Statigram, Wildfire and Facebook Insights
(Excel) for client and internal decision-making
Worked with account managers from other departments to ensure successful completion of social media projects
within client deadlines
Public Relations/Marketing Liaison University Park, PA
Penn State Student Newspaper Readership Program (SNRP) Jan. 2013 May 2013
Created and executed promotional events through new advertisement campaigns for first-year students
Collaborated weekly with faculty representatives to develop comprehensive strategies to raise awareness for local
and national newspaper vendors (USA Today, The New York Times, The Daily Collegian [circulation of 20,000])

Publicist London, England
Study Abroad Program: Mason Williams Internship June 2012 Aug. 2012
Supported staff with PR launch events for clients including Hasbro and Schwarzkopf
Created a comprehensive survey & report to discover consumer habits and enhance brand awareness for clientele
Produced media lists and formulated pitch letters to maintain relationships with bloggers within various sectors

Senior Marketing Intern University Park, PA
Penn State Football Marketing Aug. 2009 Nov. 2012
Assisted in the production and coordination of halftime presentations and pre-game rallies
Managed and assigned a variety of promotional guerrilla marketing tasks to a marketing team of 40 persons
Implemented social media and marketing tactics to increase student attendance to maximum capacity (21,000)

Marketing & Social Media Intern University Park, PA
Penn State Intercollegiate Womens Sports Sept. 2009 April 2012
Assisted in a variety of marketing tasks for Penn State Womens Volleyball, Basketball & Softball
Increased student attendance at games by 900 percent through a variety of social media platforms
Researched, developed and executed numerous game day and half-time marketing promotions

Store Management Intern Massapequa, NY
Macys Inc. June 2011 Aug. 2011
Worked with managers to maximize business potential, analyze business trends, track sales and inventories
Cross-functional departmental engagement included: marketing, customer service, store operations, employee
development, human resources and visual merchandising

Sales Associate Plainview, NY
Bath & Body Works June 2010 Aug. 2010
Supported a customer-centric culture where energy was focused on delivering highly satisfied consumer experiences
Maintained awareness of all product knowledge, promotions and sales as well as applicable ringing procedures
Responsible for a cash flow of approximately $2,500

SKILLS: Sysomos, Excel, Raven Tools, Wildfire, Statigram, Webstagram, Facebook, Twitter, Pinterest, Tumblr,
Instagram, Vine, LinkedIn, Prezi

ACHIEVEMENTS/ Penn State Universitys 2012 Homecoming Queen, Phi Kappa Phi Honor Society (Member: March 2013),
HONORS: Kappa Tau Alpha National Honor Society in Journalism and Mass Communications (Member: April 2013)

TRACEY ANN EDOUARD
www.sumry.in/traceyedouard | Huntington, NY 11743 | [email protected]