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Checklist Analzing Comm Situation

How to analyze a situation for communication needs

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9 views

Checklist Analzing Comm Situation

How to analyze a situation for communication needs

Uploaded by

patternproject
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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2012 Harvard Business School Publishing

Management Communication Online Course


Planning Communication
Evaluation Arguments
Checklist: Analyzing a Communication Situation
Three Basic Questions for Analyzing a Situation
Three Basic Questions for Analyzing a Situation
Why? Knowing Your Purpose
(continued on next page)
Why? Purpose:
What I want to accomplish by communicating
Question Explanation of the Question
Who? Audience:
The people I will be communicating with
How? Message:
The content I communicate to the audience
What is the importance of the communication? What is the importance of the communication?
Informative Persuasive
What specifc information gap do I want to fll? What do I want the audience to think, feel, and do?
2012 Harvard Business School Publishing
Management Communication Online Course
Planning Communication
Evaluation Arguments
Checklist: Analyzing a Communication Situation (Continued)
Who? Knowing Your Audience
Who is my audience?
What do audience members know about the topic?
What is their attitude toward the topic? Do they have any biases related to the topic?
What is their attitude toward me?
What is my attitude toward the audience?
How? Using Reason in the Message
Informative Communication
What information does the audience need to know to achieve my purpose?
What is the most logical way of presenting the information?
Persuasive Communication
What arguments can I make to achieve my purpose?
What evidence do I have or need to support my arguments?
What assumptions am I making? Are they acceptable to the audience?
How? Using Emotion in the Message
How do audience members feel about my purpose?
What audience feelings can help me achieve my purpose?
How can I elicit these feelings?
How? Using Character in the Message
What is the audiences attitude toward my character?
What do I want the audience members attitude to be?
How can I move my audience to the desired perception?
Choosing a Channel of Communication
What channel is best for my purpose?
What channel is best for my audience?
What channel is best for conveying information or making an argument?
What channel is best for an emotional impact on the audience?
What channel is best for me?

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