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Profit & Gambit

The document presents an advertising-mix problem for Profit & Gambit Co. It shows the unit costs and increased sales for television, print media, and different products including stain remover, liquid detergent, and powder detergent. The minimum sales increases and total cost are calculated based on the number of advertising units for television and print media.

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Rahul Pathrabe
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Download as XLS, PDF, TXT or read online on Scribd
133 views

Profit & Gambit

The document presents an advertising-mix problem for Profit & Gambit Co. It shows the unit costs and increased sales for television, print media, and different products including stain remover, liquid detergent, and powder detergent. The minimum sales increases and total cost are calculated based on the number of advertising units for television and print media.

Uploaded by

Rahul Pathrabe
Copyright
© © All Rights Reserved
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
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A B C D E F G H I J
Profit & Gambit Co. Advertising-Mix Problem
Television Print Media Range Name Cells
Unit Cost ($millions) 1 2 AdvertisingUnits C14:D14
IncreasedSales E8:E10
Increased Minimum IncreasedSalesPerUnitAdvertising C8:D10
Sales Increase MinimumIncrease G8:G10
Stain Remover 0% 1% 0% >= 3% TotalCost G14
Liquid Detergent 3% 2% 0% >= 18% UnitCost C4:D4
Powder Detergent -1% 4% 0% >= 4%
Total Cost
Television Print Media ($millions)
Advertising Units x1 x2 0
Increase in Sales per Unit of Advertising

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