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Balanced Scorecard Sample

The document outlines a balanced scorecard for a bus transport company in the Philippines with the vision to be a leading company by 2025. It includes objectives like increasing sales by 20% in 2016 and delivering differentiated customer service. Metrics and targets are identified to measure financial growth, customer satisfaction, internal processes, and employee productivity. Initiatives are proposed like online booking, improved customer service, lower operating costs, and employee training to help achieve the company's goals.

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AngelicaBernardo
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59 views

Balanced Scorecard Sample

The document outlines a balanced scorecard for a bus transport company in the Philippines with the vision to be a leading company by 2025. It includes objectives like increasing sales by 20% in 2016 and delivering differentiated customer service. Metrics and targets are identified to measure financial growth, customer satisfaction, internal processes, and employee productivity. Initiatives are proposed like online booking, improved customer service, lower operating costs, and employee training to help achieve the company's goals.

Uploaded by

AngelicaBernardo
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Balanced Scorecard

Vision Perspective Objectives Measures Targets Initiatives


To be one
of the
leading bus
transport
companies
in the
Philippines
by 2025
Financial To increase
sales by 20
percent in
2016
Net profit
margin
growth
One percent
increase in
market
share by
2016
The company may
consider online
booking.
Customer To deliver
differentiated
service to
customers
High
customer
survey
rating
Twice
market size
The company may
offer a
differentiated
service to its
customers.
Internal
Processes
To decrease
operating
costs


Net profit
margin
growth
Less
operating
costs
The company may
consider low
service/transport
fare mark up
Growth and
learning
To increase
employee
morale
Increase
employee
productivity
Increase
employee
productivity
by five
percent
Provide customer
service training to
employees

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