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Case Analysis Compassion Web

Paul Ong started Compassion Web in 1995 as a sole-proprietorship business providing financial planning software and human resource development software. Compassion Web developed the first real-time and web-based ERP system in their industry. They focused on three business lines - Tentapus, Enplan, and Digimage - but faced challenges including unclear vision, cash flow issues, lack of marketing skills, and diminishing demand for some products. The recommendations were to analyze SME requirements for a one-stop solution, focus growth on Tentapus while dropping the other lines, and standardize products to save costs and increase projects.

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Shruti Mandal
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191 views

Case Analysis Compassion Web

Paul Ong started Compassion Web in 1995 as a sole-proprietorship business providing financial planning software and human resource development software. Compassion Web developed the first real-time and web-based ERP system in their industry. They focused on three business lines - Tentapus, Enplan, and Digimage - but faced challenges including unclear vision, cash flow issues, lack of marketing skills, and diminishing demand for some products. The recommendations were to analyze SME requirements for a one-stop solution, focus growth on Tentapus while dropping the other lines, and standardize products to save costs and increase projects.

Uploaded by

Shruti Mandal
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CASE ANALYSIS

COMPASSION WEB

GROUP NO 3
TARANG DOIFODE PGP/17/038
ROSHNI PATTANAIK PGP/17/039
SHRUTI MANDAL PGP/17/050



CASE BACKGROUND
Paul Ong graduated in 1995 from the National University of Singapore
He started making customer base by a life-insurance agent and developed a
powerful financial planning software
Ong created a financial engine, later he launched a sole-proprietorship business
called Compassion Web
Developed Human resource Development software for Coast Properties & Sun
Microsystem
They were the 1
st
in the industry to launch real time & web-based ERP system


THREE PONGED BUSINESS LINE
GROWTH PATH
Development of
Desktop
application-
based ERP
inorder to retain
data
Tentapus got
$250,000 deal
from client
Agribarn
Marvin King
joined in place of
Goh

Company rapidly
expanded & thus
financials
became a major
problem
On 2000 after
the Love Bug
problem
Compassion
developed &
launched its 1
st

Mac-based real
time ERP system
in collaboration
with Asia Apple
CHALLENGES FACED
Unclear
Vision
Cash Flows
Lack of
Marketing
Skills
Lawsuit
Diminishing
Demand
Coordinating
With
Partner
ANALYSIS
Tentapus
High Demand
First movers in
real-time & web
based ERP system
High
Customization
Labour intensive
Enplan
Limited growth
opportunity
No mass demand
Digimage
Scope of work
completed
No new
opportunities
Low priority of
SME
Apple
Opportunity
Absence of
strong product
development
division in Asia
No expansion
plan for Asia
Lack of resources
to expand
operations to
USA
RECOMMENDATIONS
Analyse the requirement of the SMEs and develop a product that can be a
One Stop Solution
Focus more on expanding Tentapus and drop Enplan & Digimage
Instead of providing customised products ,Standardise the products :
Saves the man hours of Programming
Reduce the cost
Increase the no. of major projects per year




Thank You

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