This document outlines a marketing plan and sales strategy that includes investing in quality and reliability, attractive packaging, and competitive low pricing. It also details management and organization, with the company managed by founder David Lee as president and Howard Tzu as vice president. Four employees will be initially hired for importing, transporting, and warehousing goods, paying $10-7 per hour. The ownership structure lists David Lee and Howard Tzu as partners, with David owning 58.33% and contributing $350K in capital plus a $4K salary, and Howard owning 41.67% and contributing $250K plus a $3K salary, along with a $150K bank loan.
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Marketing Plan & Sales Stratergy
This document outlines a marketing plan and sales strategy that includes investing in quality and reliability, attractive packaging, and competitive low pricing. It also details management and organization, with the company managed by founder David Lee as president and Howard Tzu as vice president. Four employees will be initially hired for importing, transporting, and warehousing goods, paying $10-7 per hour. The ownership structure lists David Lee and Howard Tzu as partners, with David owning 58.33% and contributing $350K in capital plus a $4K salary, and Howard owning 41.67% and contributing $250K plus a $3K salary, along with a $150K bank loan.
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MARKETING PLAN & SALES STRATERGY
- Investing sufficient resources to achieve improvements in quality and reliability
- Using suitable manner of presentation ( bags, tins, baskets, etc.) that is timesaving and attractive to customers - Marketing the product at a low price to be competitive in the market - Promotion: participating in food shows and advertising MANAGEMENT & ORGANIZATION - Managed by founder, David Lee ( president) Howard Tzu( vice president) - Four people will be hired during the first phase of operation to clear imports, transport the goods, and warehouse the shipment - The employees and a clerk will be paid $10 and $7 per hour - Ownership structure Partners Capital ( $ ) Ownership Share ( %) Salary ( $/month) David Lee 350,000 58.33 4,000 Howard Tzu 250,000 41.67 3,000 Bank loan 150,000