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MS - 06 (2014) PDF

Attempt all the questions and submit this assignment on or before 31 st October, 2014 to the coordinator of your study centre.

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53 views

MS - 06 (2014) PDF

Attempt all the questions and submit this assignment on or before 31 st October, 2014 to the coordinator of your study centre.

Uploaded by

niraj_joshi42
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Management Programme

ASSIGNMENT
SECOND SEMESTER
2014






MS-06: Marketing for Managers






School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI 110 068





MS-06
ASSIGNMENT
Course Code : MS - 06
Course Title : Marketing for Managers
Assignment Code : MS-06/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31
st
October, 2014 to
the coordinator of your study centre.

1. (a) Distinguish between Product Vs Services Marketing with suitable illustrations.
(b) Briefly explain the various elements required in the formulation of marketing strategy in
the followings service offerings :
(i) Health Tourism
(ii) Cellular Phone Services

2. (a) Discuss the term marketing mix. What makes the elements of marketing mix assume
importance in planning the firms market opportunities in capturing market share.
(b) Bring out the significance of Marketing Research in a manufacturing & marketing
organization. What are the challenges faced by researcher in understanding M.R. in India?
Discuss.

3. (a) What makes a sound and through knowledge of consumer behavior is of utmost
importance for every marketer in the current marketing environment. Justify your answer
with a suitable example of your choice.
(b) Discuss the concept of Product Life Cycle (PLC) of any FMCG Product of your choice.

4. (a) Briefly explain the steps involved in the selling process by taking any semi industrial
product of your choice.
(b) Elaborate with suitable example the importance of distribution channels in marketing of
firms product offerings.

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