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Group Members Name Amna Kausar F13Mb043 Reem Anjum F13Mb051 Aamna Rahmat F13Mb021 Rabia Basri F13Mb027 Aqib Shazad F13Mb024 Ali Farooq F13Mb048

Group members presented on the controversy around whether Lays chips are halal or haram. The problem arose when an E-code (E631) on Lays packets was identified, and some research showed this code can indicate use of pig fat. This negatively impacted Lays' sales and reputation. To solve the issue, the brand conducted campaigns on social media and hired Junaid Jamshed as a brand ambassador to assure the products are 100% halal. Additional assurances were provided from government bodies and religious organizations that Lays contains only vegetable fats and is halal. The company claims to only use halal ingredients.

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53 views

Group Members Name Amna Kausar F13Mb043 Reem Anjum F13Mb051 Aamna Rahmat F13Mb021 Rabia Basri F13Mb027 Aqib Shazad F13Mb024 Ali Farooq F13Mb048

Group members presented on the controversy around whether Lays chips are halal or haram. The problem arose when an E-code (E631) on Lays packets was identified, and some research showed this code can indicate use of pig fat. This negatively impacted Lays' sales and reputation. To solve the issue, the brand conducted campaigns on social media and hired Junaid Jamshed as a brand ambassador to assure the products are 100% halal. Additional assurances were provided from government bodies and religious organizations that Lays contains only vegetable fats and is halal. The company claims to only use halal ingredients.

Uploaded by

400b
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Group members name

AMNA KAUSAR F13MB043


REEM ANJUM
F13MB051
AAMNA RAHMAT F13MB021
RABIA BASRI
F13MB027
AQIB SHAZAD
F13MB024
ALI FAROOQ
F13MB048

Topic
Lays Controversy
Either
Halal or Haram

INTRODUCTION
Lays is the product of Pepsi-Cola International
(PVT) LTD.
Lays is produced in the Islamic Republic of
Pakistan using 100% Halal ingredients.

Target audience
Pakistan
Upper, Upper-middle And Middle Class
Gender: M/F

Problem with Lays


A lays Packets showed the E-Code printed on it as the
ingredient.
The E-code is E631

What do you mean by E-Code


A medical research(2009) has proved that many
products of multinational firms including
tooth paste
shaving cream
chewing gum
Chocolate
Sweets
And many others have Pig fats in them as ingredients
(Dr Amjad Khan)

Effects of Problem

The company was highly affected by the


decreasing its sales.
People started avoiding the purchase of Lays.

Bad word of mouths about Lays.

Goodwill was highly affected.


The companys image was drowning in the minds
of the Muslim.

Solution to the Problem


Campaigns were organized
Campaign title: HALAL ISSUE
Campaign period: 2 2.5 months

The brand marketing manager user media and


various social networks i.e. Facebook to assure,
Lays is 100% Halal.

Objectives
Building goodwill, diminish negativity
and work within CODE OF CONDUCT
Solving the issue by accurate facts and
figures and get a favorable response by at
least 70% of the targeted public in
specified time

BRAND AMBASSADOR

Junaid Jamshed started endorsing the brand as the


brand ambassador for the first time. He urges
people to eat lays as he found that they are HALAL.

Please view this clip

Other assurances

Pakistan Council of Scientific & Industrial Research


(PCSIR), an established government body, has
verified that Lays is free of all animal meat fat (i.e. it
only contains vegetable fats).

Jamia Ashrafia of Pakistan has also declared Lays as


100% Halal.

E631 is also certified by the raw material supplier, as


well as the Central Islamic Committee of Thailand, as
Halal (and the latter has also specifically endorsed
the use of the legend Halal for such flavor).

Companys Claim

We assure our consumers and customers that Lays


Snacks Pakistan uses only 100% Halal ingredients in
all its food products.

Thank you!!

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