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Corporate Communications For StartUps

This is an intro to entrepreneurs/employees who'd like to know basics about Corp Comm. The intent is to share some useful knowledge on Corp Comm and its functions in today's organisation.

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roslimy
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25 views

Corporate Communications For StartUps

This is an intro to entrepreneurs/employees who'd like to know basics about Corp Comm. The intent is to share some useful knowledge on Corp Comm and its functions in today's organisation.

Uploaded by

roslimy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Corporate Communications

Plans
for Startup

Roy Eusoffe
Kuala Lumpur

Myths of Corp Comm

Least importance in
organisation
Not directly involved in
Marketing and Sales
Has no impact on
overall Branding
Anyone could be in the
department - no brainer

Essentials
Corp Comm plays great
role in Reputation Building
and Sustainability
Corp Comm contributes to
Visibility
Corp Comm mitigates
crisis
Corp Comm is
Knowledge Bank for
organisation

What is Corp Comm

Source for information and


knowledge of
organisations activities,
crisis, CSR, marketing,
sales, etc.
Typically includes Media
Relations, Shareholders
Relations, Event
Management, MarCom,
CSR, etc

Corp Comm Strategic Planning


Few steps based on

Why, What, Who,


When, Where and How
These steps are
important so that the
Communication is set
to deliver the core
message across!

Start with WHY?


Why?

Asking basic question:


Why is the need to
communicate? What is
the ultimate objective that
to be achieved?

Identify the Audience


Who?

To whom does this


communication intend to
address?
How this audience will get
the benefit from this
communication?

What is the Message?


What?

What are the things


(contents) that need to be
communicated?
In what mood shall this
content be delivered?
What is deemed
appropriate to targeted
audience match
message against
audience.

Message delivery options


How?

How best to deliver the


intended communication
modern or conventional
approach?
What are the pros and
cons on the impact and
resources?

Communication Channels
Where?

Where is the best platform to


communicate - Special
Meeting, Town Hall,
Conference, Trade Exhibition,
Expo, etc.
Reports Annual Reports,
Periodical Journals, Bulletins,
etc
New Media and Conventional

Time is of essentials.
When?

Right Place, Right Time


timing is crucial
Choose prime time if TV
broadcast, peak traffic time
if radio broadcast, pick
holiday for newspaper, etc.

Sanity Checks

Resources budget, manpower, etc


is it adequate, available?
What are the anticipated issues,
barriers, obstacles, objections?
Must have crisis/contingency plans.
Detail action plan what plan, by
when to accomplish, by who,
budgeting, authority and control.
Effectiveness Assessment interval
checks for flaws, drawbacks,
success, unexpected outcomes,
etc. What went wrong and what
was done right, what was excel?

For more info:


[email protected]

Roy Eusoffe

@roslimy

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