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Coca Cola: Introduction and History

Coca Cola was first invented in 1886 in Atlanta, Georgia. It is now the world's largest soft-drink company with a brand valued at over $70 billion. Coca Cola sells nearly 400 beverage brands in over 200 countries. Its core competencies include its extremely strong and recognizable brand name and global distribution and manufacturing networks through contracts with bottlers.

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479 views2 pages

Coca Cola: Introduction and History

Coca Cola was first invented in 1886 in Atlanta, Georgia. It is now the world's largest soft-drink company with a brand valued at over $70 billion. Coca Cola sells nearly 400 beverage brands in over 200 countries. Its core competencies include its extremely strong and recognizable brand name and global distribution and manufacturing networks through contracts with bottlers.

Uploaded by

Danish6644
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Coca Cola

Introduction and History:

First invented by John Pemberton, a pharmacist, in Atlanta, Georgia in 1886

World's largest soft-drink company

Most recognized and powerful brand valued at $70 billion in 2010

The Coca-Cola Company sells its nearly 400 beverage brands in over 200 countries.

Well-known brands are Coca-Cola, Fanta, Aquarius, Sprite, BonAqua, Ciel, Powerade, Minute
Maid and Nestea.

Mission: To refresh the worldInspire moments of optimism and happinessCreate value and make a
difference

Core Competencies:
The core competencies of theorganization are its:

Brand Name and Loyalty

Distribution and Manufacturing Networks

The strong Coca-Cola brand name gives the company a great deal of bargaining power and leverage.
The contracts between theorganization and its distributers and bottlers creates a symbiotic
interdependencies between them.

NOKIA CORPORATION
Introduction and History:

Founded: Tampere, Finland (1865)

Products: Mobile phones, Smartphones, Mobile Computers, Networks,

Services: Software, Online services


Nokia connects people to each other
Nokia is a world leader in mobile communications and manufacturer
The information easy-to-use and innovative products like mobile phones, devices and solutions for
imaging, games, media and businesses.
Nokia provides equipment, solutions and services to network operators and corporations.

NOKIAS CORE COMPETENCIES


PERSONALITY COUNTS :

The ability to find the "right" person to fit into the Nokia team is one of the company's core
competencies.

Search for the talented software engineer or researcher requires the company to pay great
attention to personality and behavior.

BRAND NAME :

The strength of its brand can be considered attributable to its solid performance despite difficult
market conditions.

Nokia's brand is associated with well-designed high quality and technologically advanced
products and a user-friendly customer service.

Research & Development :

One of the most important success factors that has made Nokia the company it is today is their
heavy investment in research in development

They spend about 9,5% of revenues on R&D (2007)

Mass production

One more Nokias core competency is its ability to mass produce products quickly and cheaply
to meet demands in the whole world

The big number of factories around the world puts Nokia in a great position to meet world
demand

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