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E-Commerce Lesson Plan PDF

This document outlines an academic course on e-commerce and e-business over 12 sessions. The course will cover topics such as the history and drivers of e-commerce, different e-business models, building e-commerce websites, online payment systems, e-marketing strategies, online retailing and services, online media and content, social networks and auctions, mobile commerce, and legal and ethical issues. Students will be evaluated based on midterm and endterm exams, as well as group projects and assignments. Recommended textbooks and readings on e-commerce and electronic business concepts are also provided.

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Sabyasachi Patra
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Download as PDF, TXT or read online on Scribd
2K views

E-Commerce Lesson Plan PDF

This document outlines an academic course on e-commerce and e-business over 12 sessions. The course will cover topics such as the history and drivers of e-commerce, different e-business models, building e-commerce websites, online payment systems, e-marketing strategies, online retailing and services, online media and content, social networks and auctions, mobile commerce, and legal and ethical issues. Students will be evaluated based on midterm and endterm exams, as well as group projects and assignments. Recommended textbooks and readings on e-commerce and electronic business concepts are also provided.

Uploaded by

Sabyasachi Patra
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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E-Commerce & E-Business

Academic Year: 2013 - 14

Instructors: Dr. Sabyasachi Patra & Mr. Indranil Ghosh


SESSION PLAN:
#

Topics

# Session

Introduction to E-commerce: What is Ecommerce, Brief History, Drivers of


Ecommerce, Features of Ecommerce Technology Web 2.0, Types of
Ecommerce, Merits, demerits and constraints of ecommerce

E-Commerce Business Models and Concepts: Components of e-business


models, Key elements of a business model, Features of major e-business models
B2C, B2B, B2G, C2C, C2B etc

Technology Infrastructure for E-Commerce: The internet and the world wide
web, Basic concepts of FTP, IRC, MIME, TCP, ISP, HTTP, HTML, XHTML,
CSS, XML, JavaScript, Python etc

Building an E-Commerce Website

Online Security and Payment System: Internet security, E-business risk


management, Internet banking, E-payment systems, Digital signature, Ebanking, Online stock trading

E-marketing: Web presence goals, browsing behavior model, Online


marketing, E-advertising, E-branding, Marketing strategies

Online Retailing and Services: Virtual merchants, Online financial services,


Online travel services, Online career services

Online Line Content and Media: Content audience and marketing, Revenue
models, Digital rights management (DRM), Online publishing industry, Online
entertainment industry.

Social Network, Auctions and Portals: Social networks and online


communities, Online auctions, E-commerce portals.

10

E-Customer Relationship Management, E-Supply Chain Management, EStrategy

11

Mobile Commerce: Technologies Wireless application protocol (WAP),


General packet radio service (GPRS), Wireless technologies, Wireless
communications, Security issues.

12

Legal and Ethical Issues: Privacy and information rights, Intellectual property
rights, Public safety and welfare

33

READINGS:
Laudon, K. C., & Traver, C. G. (2012). E-Commerce: Business, technology, society (8th ed.). Upper
Saddle River, NJ: Pearson/Prentice Hall. (Textbook)
Turban, E., King, D., Lee, J., Liang, T., & Turban, D. (2012). Electronic commerce: A managerial and
social networks perspective 2012. Upper Saddle River, NJ: Pearson/Prentice Hall.
Kalakota, R. & Whinston A.B. (1997). Electronic Commerce: A Managers Guide. Addison Wesley
Kalakota, R. & Whinston,A.B.( 1996).Frontiers of Electronic Commerce. Addison-Wesley.

EVALUATION:
Mid Term Examination
End Term Examination
Group Projects/Assignments

30%
40%
30%

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