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Business Communication - Use To Promote A Product, Services or An Organization

Business communication is used to promote products, services, and organizations. It is important for building long-term relationships with employees and clients, and helps establish a company's reputation and credibility. Effective business communication considers the purpose, audience, subject matter, timeliness, and approach, and uses clear formats, styles, graphics, and document design.

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JessAntonio
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19 views

Business Communication - Use To Promote A Product, Services or An Organization

Business communication is used to promote products, services, and organizations. It is important for building long-term relationships with employees and clients, and helps establish a company's reputation and credibility. Effective business communication considers the purpose, audience, subject matter, timeliness, and approach, and uses clear formats, styles, graphics, and document design.

Uploaded by

JessAntonio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Communication use to promote a product, services or an organization

Importance of Business Communication:


- Builds long term relationship with employees and clients
- For companys reputation and credibility

Business Communication

Creative Writing

-factual

-fictional

-opinions must be supported by evidences

-opinions may not be supported

-words are based in the subject matter (scientific)

-words are based with emotions

Characteristics of Business Communication:


1. Purpose
2. Audience
3. Need
4. Subject matter
5. Timeliness
6. Approach
7. Graphics
8. Format
9. Style
10. Design

Characteristics of Technical/ Business Writing Style


1. Information flows easily and clearly
2. Emphasizes objective reporting with no room for different interpretation
3. Uses specific and concrete words, sentence structure, and paragraph organization

7 Cs in Technical and Business Writing


1. Completeness
2. Correctness
3. Clarity
4. Concreteness
5. Courtesy
6. Consideration
7. Conciseness

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