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Objective of The Study:: 1. Industry Profile

The objective of the study is to interpret classroom learning about corporate practices and expose oneself to business functions and organizational dynamics. The areas to be covered include an industry profile analyzing the global and Indian scenarios and key players, a company profile reviewing its history, vision, products, and SWOT analysis, a study of the organization design and its structure, and a study of key business functions like marketing, operations, finance, and human resources.

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Gladson Antony
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24 views

Objective of The Study:: 1. Industry Profile

The objective of the study is to interpret classroom learning about corporate practices and expose oneself to business functions and organizational dynamics. The areas to be covered include an industry profile analyzing the global and Indian scenarios and key players, a company profile reviewing its history, vision, products, and SWOT analysis, a study of the organization design and its structure, and a study of key business functions like marketing, operations, finance, and human resources.

Uploaded by

Gladson Antony
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Objective of the study:

To get an opportunity to interpret classroom learning in understanding corporate


practices in a holistic and comprehensive manner. Besides I can expose myself to business
functions / process and the organizational dynamics involved in realizing corporate goals.

Areas to be covered during the study:


1. Industry profile

Global Scenario
Indian Scenario
Key players in the industry - market share analysis, their key strategies
PEST analysis
Porters 5 forces analysis.

2. Company profile

Background and History


The Vision, mission, objectives, goals, SWOT analysis
Products and Markets
Analysis of the organisation using the Balanced Score Card approach

3. A study of the organization design


A review of choices in design
Present organisation structure
Critical review of the structure
4, A study of key business level functions and processes

The Marketing function


The Operations and quality function
The Finance Function
The Human Resource Function
Enterprise level initiatives like Six sigma, ERP, JIT, CRM, Logistics & SCM, Shared
Service Centers.

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