NLPand

YOU
The Keys to Success,
Health & Happiness
in Business & in Life
by
NLP LIFE TRAINING

www.nlplifetraining.com | UK+ (0)845 260 7930

Special NLP Report

NLP and You
The Keys to Success, Health & Happiness in Business & in Life

Contents
Part 1:
Introduction - Your First Steps in NLP

Part 2:
Richard Bandler - A Life In Change

Part 3:
NLP For Business

Part 4:
NLP For Health

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Part 5:
NLP For Education

14

Part 6:
Where To Next With NLP?

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Part 1: Introduction - Your First Steps In NLP...

Congratulations on downloading this special report on NLP. This is the first
step on what has already proven for hundreds of thousands a wonderful
journey of self-discovery and continual personal improvement.
Don't be fooled by the name "Neuro-Linguistic Programming" - it's not about
weird mind science or those hilarious outdated 1950s mind control TV shows.
NLP is about teaching you how to run the "programmes" in your mind more
effectively so that you get so much more of what you want from life.
In fact, NLP is a highly effective "mind tool" that
enables you to get more in control of your mind
than you ever were before.
That's why it is regularly used to cure phobias,
decrease anxiety, reduce stress and overcome
neuroses.
But NLP is for more than just a tool for well-being.
As you will discover in the following pages, NLP
was devised to help you emulate the most successful people in the world.
That means that NLP isn't only about getting over difficulties. It's also about
getting through difficulties so that you can get to the things you want from life.
It really can give you the Keys to Success, Health & Happiness in both
business & in the rest of your life.
For that reason, NLP is used by life coaches the world over to aid their clients
to get more of what they want.
Many people have asked the question "What can NLP do for me?" In the
following pages you will find out a little about its history, and a little about how
it can be used in Business, Education and Health.
And bear in mind, that the skills taught in NLP are transferable. When you
discover how much better you have become in one area of you life thanks to
NLP, you will find you are so much better in so many other areas, too.
In fact, you can use NLP anywhere to improve your life, and those of others.

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Part 2: Richard Bandler - A Life in Change

For the last 40 years, Richard Bandler has been at the
cutting edge of developing techniques and methods to
bring about startling personal change.
In the early 1970s, Richard Bandler was a graduate
computer programmer from the University of California,
who was fascinated by the many schools of
psychotherapy prevalent at the time. His wasn't the
standard "flakey" Californian approach to personal
development. With his practical background in computer programming, he
looked closely at psychotherapy and drew the conclusion that for making
predictable change in people, most psychotherapy was complete bunk.
However, two therapists did reliably make changes in people: Virginia Satir
and Fritz Perls, and so Richard set about studying their work.
It was no easy task. The first problem Richard encountered was that neither
Perls nor Satir could account for their successes, claiming that they relied on
their intuition to guide them. Undeterred, Richard began a painstaking study
of their methods, and after many long hours began to notice similarities in the
language they used and the body language they employed. From these
studies, it became clear to Richard that intuition has a definite, identifiable
structure.
When Richard then studied the work of the highly effective hypnotist Milton H
Erickson, and combined Erickson's use of language with that of Satir and
Perls, a highly effective tool for personal change was born. This mind tool
Richard Bandler called Neuro-Linguistic Programming, or NLP.

What is NLP?
The name Neuro-Linguistic
Programming is pretty much what it
says on the tin: it involves the
programming of the brain by the use of
language.
NLP enables an NLP Practitioner to
study what an individual is doing at
both the conscious and the
unconscious levels, and then to either:

Replace unhelpful behaviours with another, or

"Install" useful behaviours into others and themselves.

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What Richard Bandler had devised was an incredibly powerful mind tool that
could bring about change and improvement in others at a pace
unprecedented in the therapy community. The ramifications of his discoveries
were to go on to influence hundreds of thousands, worldwide, which has
sometimes led people to ask:
"Is Richard Bandler the most influential person you
have never heard of?"

Richard Bandler, the man

Richard is a unique individual with an amazing insight into the workings of the
mind. He has a very strong presence both as a trainer and as a personal
development consultant. Often funny, frequently confrontational, challenging
and ironic - Richard is always compassionate.
People who meet him are struck by his abilities as a communicator, and the
strength of his personality. He makes for amazing viewing, regularly holding
audiences at his seminars spellbound.
For his influence on film and TV alone, he should probably be named "the
most influential person you have never heard of". Here are just a few of the
people and organisations he has influenced:

1) Paul McKenna
Most people don't realise it, but Richard Bandler is the
man who trained self-help guru Paul McKenna in his
amazing hypnotic and personal development skills.
Indeed, in his hit tv shows I Can Change Your Life and
I Can Make You Thin, week after week Paul McKenna
used Bandler's NLP techniques. In fact, Paul
repeatedly used one of Richard's most impressive
inventions in I Can Change Your Life: "the NLP fast
phobia cure" - a treatment that can help someone overcome lifelong phobias,
often in a few minutes.
And when in the same series Paul encountered an OCD sufferer who was too
tough for him to deal with, it was to Richard (described in the show as "Paul's
mentor") that he turned.
The techniques Paul uses in his bestselling books Change Your Life In Seven
Days, I Can Make You Thin, I Can Make You Rich, Instant Confidence and
Quit Smoking Today rely almost entirely on the tools and techniques that
Richard Bandler developed and taught him. Paul's continual placement in the
top 10 bestsellers in the UK over the last ten years, his tv shows and DVDs
and his recent $30 million US tv contract are all down to his repackaging of
Richard Bandler's ideas - a fact that he acknowledges on his books and on his
own website, www.paulmckenna.com.
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2) Derren Brown
As a master hypnotist and a supreme communicator,
it is no surprise that many of the mind-boggling
hypnotic techniques used by hit tv mentalist Derren
Brown are directly lifted from Richard Bandler's work
(indeed, Derren attended one of Richard Bandler's
seminars early in his career as a hypnotist). Although
Derren makes a play of distancing himself from
Richard's influence (Derren is, after all, a master of
misdirection), anyone with a good understanding of
NLP can identify which of Richard's techniques Derren uses in almost every
show that he puts on.

3) Hollywood

With his extensive understanding of the human psyche, Richard Bandler has
been called in by major Hollywood producers to advise on how to make films
more scary and more impactful. He has advised major actors, writers,
musicians and directors in how to get in control of their careers, and has a
reputation for "not taking any crap" from Hollywood prima donnas.

4) Television Drama
As NLP becomes more widely known
among US scriptwriters, television
shows are beginning to spring up
depicting a fictionalised account of
NLP. The series "CSI: Miami" featured
an episode dedicated to NLP. The
crime drama "Lie To Me" has a central
character, Dr Cal Lightman, who essentially uses one of NLP's better known
features - close attention to body language and "eye accessing cues" (the
ways the eyes move when a person is constructing or recalling an event) - to
detect deception. These are all indications of the way that NLP is becoming
increasingly embedded in popular culture - partially because NLP uses that
other "mysterious" phenomenon: hypnosis.

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5) Bill Clinton, Barak Obama and Execs The World Over

Meanwhile, in the world of politics, NLP is used by
politicians to influence people more effectively. It is said
that Bill Clinton was trained by another NLP trainer,
Anthony (Tony) Robbins, in the 1990s, and the speeches
of Barak Obama have strong NLP elements to them.
Tony Robbins also studied and met with Nelson Mandela,
Mikhail Gorbachev, Bill Clinton, Margaret Thatcher,
Franois Mitterrand, and Princess Diana as part of the
research for his own NLP-related book: Awaken The
Giant Within. Tony has taken NLP out of the seminar room and into the
stadium, giving massive motivational talks to thousands in one evening. His
books and DVDs generate millions in revenue every year.

6) Business
NLP is also used by managers in major corporations
to enable them to manage more effectively. British
Gas, Virgin and numerous other companies have
sent delegates on Richard's UK courses to enhance
their communication and persuasion skills. It is
frequently employed by salesmen both on the phone
and face-to-face for the same reason.
If you have met an incredibly charming and attentive
salesman who has just known exactly what to say at
the right time, then it's quite possible you have met a
business NLP Practitioner.

7) Sports
Sportspeople use NLP techniques to bring
focus and attention to their work, and to get
them into "the zone" quickly. It is used by
sports coaches to raise motivation and to
get athletes into the right frame of mind
quickly.
If you have ever seen a line of Olympic
runners standing at the blocks going
through a routine of squeezing their wrist
with their other hand, while seeming to go
into a distant, focused state, you have been watching NLP anchoring in
action. Anchoring enables the athlete to deal with their nerves quickly and
bring them to optimum performance. And the reason they use it is simple: it
works.

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8) The Military
With his ability to model excellence in others,
Richard Bandler was also instrumental in
designing the US military's sniper training
programme in the 1970s.
Having perfected the system he was to use,
Richard then decided to install the technique into
someone with no knowledge of weapons: a 10
year old boy. He duly smuggled him into the
training and had him hitting target after target. The
techniques he introduced dramatically shortened
the training regime.
In Richard's training courses in the UK, there is
usually a member of the UK military among the trainees. His NLP training is
used by the members of the British armed forces to control their own
emotional states and remain focused on the task in hand.
A recent delegate who was a member of the British armed forces came on his
NLP Practitioner course specifically to learn how to teach others how to
control their emotional state and stay positive, in the event of being taken
kidnapped and held hostage in the Middle East.
The Changes Richard Makes
With his massive wealth of experience in personal change work, it is no
surprise that Richard Bandler has the executives of corporations beating a
path to his door to attend his "Personal Enhancement" seminars, in which he
takes a group of 15 people through a personal change workshop.
The results can be startling. One CEO of a distribution company reported that
since attending the three day course, he is constantly creative, that he sleeps
a few hours a night and wakes alert and refreshed ready to push on with the
new day - and that his business's turnover has increased by 60 per cent.
Another recipient of an NLP intervention by Richard reports massively
enhanced creativity and confidence, another the ability to balance their work
and their personal lives, while having much larger ambitions than ever before.
The transformations that occur in people after Richard's interventions can be
startling. And these are just a handful of the tens of thousands of people that
Richard Bandler has helped in his trainings over the years, both in large and
small groups.

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Part 3: NLP For Your Business

What NLP can do for your business
NLP is used by nearly every major corporation in the world today.
Major companies such as British Gas, BT, Virgin, Bupa, and Ladbrokes all
engaged in training their staff in NLP. The diversity of those learning about
NLP is proof that the techniques can be used by those in any industry small
businesses and multinational organisations, private and public sector as well
as self employed individuals and even celebrities. In short, applications of
NLP are vast and diverse.
Jon Daniels Business Retention Manager,
British Gas Business, Centrica, confirms:
NLP allows a higher level of customer and
employee satisfaction enabling business to
deliver the desired world class service
levels.
Highlighted below are three examples of
how NLP skills can be readily translated
into your business:

Communication
NLP approaches communication on many levels. Employers worldwide
already see the benefit in developing interpersonal skills with emotional
intelligence training including principles that recognise and use powerful
language patterns to empower your managers and your staff.
It also includes training to make the most of the non-verbal sides of
communication how to fine-tune your senses and be more sensitive to
others in order to achieve successful outcomes.
Most forward-looking businesses recognise that a healthy business attends to
more than its financial bottom line. NLP isnt just about improving your
individual employees, its designed to make you a better manager teaching
you how to deliver internal training, manage, motivate, inspire and negotiate
more effectively, in the process decreasing stress levels, and lowering
absenteeism.
All of these techniques lead to a healthier working environment. All of this
means improved profitability for you and your business.

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Improving personal effectiveness

NLP can change long term behavioural patterns - in
your workplace, the colleagues understand each other
better and are more equipped to respond adequately to
each others and customers needs and desires.
Home relationships retrieve a sense of meaningful
dialogue and a new kind of perception. Its a wellknown fact that well functioning relationships are vital to
the success of any business or personal life.

Confidence and Presence

Utilising all or a combination of all these NLP techniques will lead you to
greater confidence and presence. You will maximise your ability to
communicate more concisely, create compelling goals, all the time while
identify and being clear about what really matters to you and your team.
You will be able to:
Master your emotions - Calmly collate relevant information under
pressure.
Remain calm, focused and thorough at all times
Instant confidence and motivation - Maximise your presence in
business situations. Remain self assured during critical negotiations
Use language with greater precision - Clearly articulate your views and
ideas with pinpoint focus. Create compelling and persuasive
arguments.
Change unwanted behaviour in yourself and others - Manage teams
more effectively.
Motivate and inspire your staff everyday.

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PART 4: NLP For Your Health

In whatever way you are involved in healthcare, either as service provider,
patient or everyday person, it has been proven time and again that NLP can
have clear benefits for you:

Doctors and nursing staff you can use the techniques

you learn on our courses to
communicate more
effectively with patients and
colleagues and produce
better outcomes all round.

Patients and Everyday

people - by using NLP you
can learn to motivate
yourself to take care of your own health, for example achieve amazing
results in areas of weight reduction and smoking cessation.

Healthcare managers - throughout the world, managers and other

healthcare professionals are already using NLP to improve leadership
skills, raise morale and maintain positive attitudes. In Britain,
managers both inside and outside the NHS are increasing the
effectiveness of the teams they organise by applying the techniques
they learned on our courses.

NLP For The Healthcare Professional

If you are a healthcare professional, you will probably already be aware that
you face a uniquely diverse set of challenges at work. In the NHS, for
example, work stress and burnout is becoming an ever-increasing burden on
the system.
A recent study of healthcare workers revealed that burnout was closely linked
to a loss of a sense of control in their lives. So, with doctors facing more
administration, less time to spend with patients and a loss of work / life
balance, it is no surprise that the incidence of stress-related illness is far more
common among doctors than among the population at large.
Several studies of doctors and stress have investigated why some doctors
succumb to stress and others dont. One of the major factors was whether a
doctor had learned to develop effective coping strategies to tackle stress.
Other factors included whether a doctor had good clear communication skills
and whether he or she had the tendency towards being unproductively selfcritical.
If any of this sounds familiar to you, then you can be assured that you are not
alone. More and more healthcare professionals are looking for techniques to
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help them manage both the time they have in their day, and their internal state
- so that they can get more done and feel more in control of their lives, while
maintaining a focussed, positive attitude.
NLP techniques will provide you with an inner locus of control so you can
take charge of your life again - and in the process you will learn how to be
happier at work and at home, and provide a better experience for all those
around you - and of course, a better experience for yourself, too!

Internal state
If you work with the public you will
probably already be aware that the
ability to get into a resourceful internal
state lies at the heart of your work. But
how do you achieve it?
If you are a GP, or work with one, think:
how many times have you heard a
colleague complain that by the end of
morning surgery they have absorbed
that depressed feeling or panic attack from one patient, have been
emotionally affected by the anxiety of another, and lived through the abuse of
a third? Okay, so that might be a pretty strong example for a morning
surgery, but if you imagine behind any one of these examples experienced by
health workers every day, a self critical internal dialogue saying: I have not
done a good enough job, I don't have time, I have to meet the next target...,
then you will get a pretty clear picture of the pressures many in the healthcare
system experience.
And the fact is: it doesn't need to be that way. By using NLP, you will be able
to select from a variety of techniques that will empower you to control your
internal state. You will be able to anchor yourself to resourceful states that
will stop you from being unduly moved by the emotional current around you.
In any given situation, you will be able to choose which particular state is the
most useful - and generate it there and then. You will also be free to transform
your internal critical voice, break through your limiting or negative beliefs - and
choose to replace them with more useful, effective and resourceful ones
instead.

NLP In Practice
Nearly 40% of GP consultations consist of patients presenting with
psychologically related issues - and very often one patient presents
repeatedly with the same psychological symptom. This can lead to a patient
feeling a sense of helplessness, as well as tying up the GP's resources and
time.
By using NLP techniques such as rapport-building, and then employing the
meta model to nudge patients forward into considering possibilities they
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hadnt thought of before, the doctor can often easily get patients into receptive
states of mind in which they can be taught quick NLP techniques to enable
them to take control of their lives.
For example, a patient who is suffering from work-related stress and comes to
the doctor asking for a sick note and convinced that only tablets will work to
"fix" him, can be taught techniques like spinning to remove the anxiety in the
moment as well as anchoring to set up a more resourceful state.
The doctor and patient can then share a
management approach to the patient's problems.
The doctor can give the patient tools like time lining
to consider future outcomes he can feel good about,
and enable the patient to gain a different
understanding of his issues through reframing. By
judiciously using NLP in practice, a GP can often
reduce repeat presentations and give the patient a
working model for problem solving in the future.
NLP techniques work very well alongside medication. Symptoms such as
depression, anxiety, trauma, obesity and panic attacks are some of the
common conditions which can benefit from adding an NLP element to
treatment.
NLP can enable the patient and doctor to manage these conditions, providing
techniques to influence patterns of thinking and behaviour which aren't useful,
such as self-critical internal dialogue and negative beliefs, leading to positive
long-term lifestyle changes.
There are numerous NLP techniques regarding enhancing motivation which
can also be taught to the patient to take control of his own health, help him
feel more balanced - curtail the need to present time and again and
encourage the patient to live a fuller life.

NLP For The NHS

The NHS is the largest employer in the UK, and managing staff effectively
requires leadership skills and confident effective communication. NLP skills
are right now being used in a managerial context to motivate NHS staff so that
they discover how to enjoy their jobs more and reduce work stress. And that
is only one of aspect of NLP's potential in the NHS.
Whether you are a chief executive waiting to deliver a motivational speech or
deciding how to lead your team more effectively, a manager negotiating
finance structures, or a doctor dealing with cases in the ward or in surgery,
NLP techniques can be used to oil the wheels of this great machine so that
everyone in the system works in unison to provide the best care possible for
the patient.

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Part 5: NLP for Learning and Education

What You Can Achieve With NLP in Education?
When you use NLP in your learning and
education, you will find yourself achieving
more than they previously thought
possible. Why? Because NLP is itself an
educational model.
Whether you are a teacher, student, tutor
or parent, when you apply NLP to school
and college-based teaching and learning,
then you are freed to use a wealth of techniques which will help others to
learn more elegantly and effectively than ever before.
How Does NLP Work in Education?
NLP hands you a set of beliefs, attitudes and skills enabling you to bring
about a telling change in yourself and others empowering them to rise to new
challenges.
One of the core beliefs of NLP is that when people struggle to understand or
change in some way, they aren't "broken", it's just that they haven't yet been
educated in how to use their brains more effectively. This means that once
you enrich their inner worlds to give them greater flexibility in their thinking,
they will begin to grasp how to use their internal resources to learn faster and
more creatively than ever before.
Recent educational research has revealed fascinating new discoveries in left
and right brain function, in different learning styles and in methods of
accelerating learning. NLP moves beyond the theory, pulling together all of
these discoveries to give you a clear methodology to apply in the classroom.
If you are a teacher, you will experience for yourself how NLP enables you to
use language more powerfully and elegantly to ensure that students really
understand your teaching - and how much more motivated they are to explore
and learn. Your work will become easier and more enjoyable when you draw
on the skills, behaviours, and attitudes of NLP to help you.
NLP, Education, the Future and You
When asked about NLP in education, Richard Bandler, co-creator and
developer of NLP, says:
"Our greatest asset for the future is our children. We are not investing in our
greatest asset. We need to pay our teachers better, train them in learning
strategies, and reward them for success. After all, knowledge is developing at
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an accelerating rate, to the point where people have to be able to learn as fast
as they can. Teachers need to teach children to learn things quickly... We
have to get people into the right state of learning only what works and not
worrying about mistakes because there is no time."
The situation is urgent. In the UK, 27% of the population is functionally
illiterate. 40% of people struggle with numeracy. Most agree that it is
imperative to find new ways to teach people quickly.
With the right skills you will be able to learn, or teach people to spell in less
than 20 minutes, figure out what is stopping you or someone else reading well
and put it right - and find new ways to make even so-called "boring" subjects
fun to learn.
And you can do more than this. - You can change yours or others so they
know how brilliant they can become and build their confidence further as they
gain competence in their subjects.
NLP Gives You Freedom To Be In Control
Many skilled and experienced teachers are working tirelessly to educate our
young people - and are facing numerous challenges in the course of their
work. If you are currently working in education, you may have come to the
conclusion that all too often,
panels of experts limit your
choices in the classroom by
drawing strict guidelines as
to what you should and
should not be doing.
NLP is designed to give you
more choices to improve
learning, rather than
narrowing your choices by
telling you what an expert
thinks you shouldn't do.
NLP is also designed to help you to focus on your own inner state and to stay
calm and in control in a profession which has become increasingly pressured
by disruption in the classroom and by ever more emphasis on targets and
paperwork.
Think: how much better could it be if you were able to effectively manage your
own emotional state, beliefs and attitudes? - And perhaps most importantly of
all - think how great it will be to be able to maintain a sense of humour and
focus when, as sometimes happens, things don't quite go according to your
lesson plan!

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NLP Now!
As the momentum for NLP in teaching and learning increases, we at the
Society of NLP are developing action research to share good practice and
give other teachers and parents the opportunity to learn from the experience
of others.
The results are impressive. Examples include: students who have completed
2 years work in 25 weeks, pupils with learning differences such as dyspraxia
or dyslexia achieving reading scores above their so called normal peers, and
children whose spelling improved by 72% in 3 weeks.
These are just some examples of what happens when you teach people how
to use the rich resources of their own brain!

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Part 6: Where To Next With NLP?

We hope that this brief report has given you a clearer insight into the many
ways that NLP can be used to enhance yours and other people's lives.
There are many training companies offering to train you in NLP, but very few
live up to the standards set by Dr Richard Bandler on his trainings.
Dr Bandler uses NLP to teach NLP, and this ensures that his trainings are fun
and interesting, as well as highly educational. Throughout the course of his
trainings, Richard will work to ensure that your attitudes and beliefs will be
refocused and optimised in such a way that you find that you are able to
achieve so much more than once you did, that you do it with a sense of
happiness and control rather than feeling a "victim" of the pressures around
you, and that your interactions with others are more fun and enjoyable for
everyone concerned.
We have only just touched the surface of the potential benefits of NLP in your
life. Having Richard Bandler teach you NLP can help you
Overcome fears and phobias
Fix Your bad memory
Overcome grief
Make good decisions
Get through bad relationships
Overcome bad habits and compulsions
Get through most out of life with fun, love and frienships
Become more organised
Make more money
And much much more
To find out more about how to train with Richard Bandler, watch our
introductory video here, and come and visit our website at
www.nlplifetraining.com
Alternatively, call UK + 44 (0)845 260 7930
today, and find out how to train with this
master of personal change.
Remember: You have taken the first step
on a lifelong adventure of continual
improvement.
We hope to meet you soon!
From the Team at NLP LIFE TRAINING

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