Scribd
Upload
44 views1 page

Yoyo Final Ag MKT

Agricultural marketing involves all activities related to procuring farm inputs for farmers and moving farm products from farms to consumers. It includes assessing demand and supply of farm inputs and products, post-harvest handling, transporting products to processing or consumers, and government policies related to pricing and sale of inputs and outputs. The agricultural marketing system links farms to other sectors and includes alternative distribution channels, middlemen, and business functions involved in moving food from production to consumption.

Uploaded by

tinsaebaby
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
44 views1 page

Yoyo Final Ag MKT

Agricultural marketing involves all activities related to procuring farm inputs for farmers and moving farm products from farms to consumers. It includes assessing demand and supply of farm inputs and products, post-harvest handling, transporting products to processing or consumers, and government policies related to pricing and sale of inputs and outputs. The agricultural marketing system links farms to other sectors and includes alternative distribution channels, middlemen, and business functions involved in moving food from production to consumption.

Uploaded by

tinsaebaby
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

CHAPTER ONE

AGRICULTURAL MARKETING AND ECONOMIC DEVELOPMENT


Concept and Definition
- Agricultural marketing is the study of all the activities; agencies & policies involved in
the procurement of farm inputs by the farmers & the movement of farm products from
the farms to the consumers.
- The agricultural marketing system is a link b/n the farm & on- farm sectors.
 The agricultural marketing system includes:
 The assessment of demand for farm inputs & their supply;
 Post harvest handling of farm products;
 Performance of Various activities required in transferring farm
products from farm gate to processing industry &/ or ultimate
consumers;
 Assessment of demand for farm products; &
 Public policies & programmes relating to the pricing, handling,
purchase & sale of farm inputs and farm products.
- Thus, the agricultural marketing includes product marketing as well as input marketing.
In the context of agricultural marketing, product marketing is largely the food marketing
which is a connecting link-the bridge b/n food producers (farmers) and consumers. It is
both a physical distribution and an economic bridge designed to facilitate the movement
of commodities from the farm to the fork.
- The food market’s system is composed of:
 Alternative product flows ( called marketing channels);
 A variety of firms ( middleman ); &
 Numerous business activities (referred to as mut’s functions).
- The food marketing is defined as the performance of all business activities involved in
the flow of food products & services from the point of initial agricultural Production until
they are in the hands of consumers.
- The subject of output marketing is as old as civilization itself. The importance of output
marketing has become more conspicuous in the recent past with the increased marketing

Agricultural Marketing, 2001


Page 1

You might also like