Quick Screen
Quick Screen
I.
Criterion
Need/want/problem
Customers
Payback to users
Value added or created
Market size
Market growth rate
Gross margin
Overall Potential
1. Market
2. Margins
Lower Potential
II.
Competitive Advantages: Relative to the Current and Evolving Set of Competitors
Criterion
Higher Potential
Lower Potential
Fixed and variable costs
Degree of control
prices and cost
channels of supply and distribution
Barriers to competitors entry
proprietary advantage
lead time advantage (product, technology, people,
resources, location)
Service chain
Contractual advantage
Contacts and networks
Overall Potential
1. Costs
2. Channel
3. Barriers to entry
4. Timing
III.
Criterion
Profit after tax
Time to breakeven
Time to positive cash flow
ROI potential
Value
Capitalization requirements
Exit mechanism
Overall value creation potential
1. Timing
2. Profit/free cash flow
3. Exit/liquidity
Lower Potential
IV.
1.
2.
3.
4.
5.
6.
7.
a.
b.
c.
d.
e.
Overall Potential
Go
Timing
Competitive advantages
Value creation and realization
Fit: O + R + T
Risk-reward balance
Timing
Other compelling issues: must know or likely to fail
No Go
Go, if