BBA G. G. S. Indraprastha University BBA 302 : Business Policy & Strategy BBA-CAM - Lt 1-4 T-0 Credits-4 Objectives: The course aims f acquaint the students with the nature, scope and dimensions of Business Policy and Strategy Management Process, Course Contents ur lectures:-14 Introduction: Nature, scope and importance of the course on Business Policy; Evolution of _this course” — Forecasting, Long-range planning, strategic planning and “strategic management frategic Management Process: Formulation Phase —_vision, mission, enyironmental scanning, objectives _and__ strategy; implementation phase ~ Suategic Activites Evaluation and Control “ae Unit 11 lectures:-10 Cian Analysis: Need, Characteristics and categorization of environmental factors; approaches _to_ the em oneal seaming press — structural analysis of competitive environment, ETOP a di Unit 111 lectures:-10 Analysis of Internal Resources: Strengths and Weakness; Resource Audit; Strategic Advantage Analysis, Value-Chain Approach to Intemal Analysis; Methods of analysis and diagnosing Corporate Capabilities — Functional Area Profile and Resource Deployment Matrix, Strategic Advantage Profile; SWOT analysis. it IV lectures:-14 Formulation of Strategy: Approaches to Strategy formation; major strategy options — Stability, Growth and Expansion, Diversification, Retrenchment, Mixed Strategy; Choice of Strategy - BCG Model; Stop-Light Strategy Model; Directional Policy Matrix (DPM) Model, Product/Market Evolution — Matrix and Profit Impact of Market Strategy (PIMS) Model; Major Issues involved in the Implementation of strategy: Organization structure; leadership and resource allocation.60340}0(4\ (Please write your Exam Roll No.) Exam Roll No. «0. END TERM EXAMINATION Firti Semester [BBA(CAM)] DECEMBER 2013-JANUARY 2014 [Paper Code: BBA (CAM) 311 Subject: Business Policy & Strategic Management Time: 3 Hours Maximum Marks: 75. Note: Attempt any five questions. All questions carry equal marks. _| 1 Discuss the scope and importance of Business Policy focusing on its evolution. Illustrate your aswer with suitable examples. Xref. describe the strategic management process highlighting the importance of vision and sion ofan organization on its strategy formulation Give examples, 3 What are the various approaches to the environmental scanning process? Explain the structural ralysis giving suitable examples. 6 nay aceusin vlus ctr epofoe fs imarnal urayae Hof can Elbe teed wierd competitive advantage of a firm? Give suitable examples. 5 Explain briefly the methods for the analysis and our answer with suitable examples. iagnosis of corporate capabilities. illustrate ‘(een the differences between BCG Model and the Directional Policy Matrix Model highlighting ir advantages and disadvantages. én the Matrix and Profit Impact of Market Strategy (PIMS) Model for portfolio analysis. Give ble examples. ire stort rete ann fhe flown: ® Mixed strategy )) Major issues in the implementation of stratgy c) Core competence UP ETOP asa dignoatic tol(Please write your Exam Roll No.) Exam Roll No. OnE " END TERM EXAMINATION \ Firt Semesrsr [BBA(CAM)] Decemper-2012 154) ald Code: BBA(CAM)311 Subject: Business Policy & Strat Management rita 1 oats a Maximum Marks :75 Note: Attempt any five questions. | efine Strategic Management. Explain various elements involved in strategic management process. / (a+ oF “Organisation cannot survive without strategic planning in changing 2 iness environment,’ Explain it. 1) @ f How does an al environment es with the organization? Discuss it. (7) What is environmental analysis? How does ETOP help in making ( structure analysis of competition to be faced by the organization? (5+10)/| ) iG \ af (a) Write note on technological environment of organization. (8) > (b) Discuss an importance of long term planning, (7) (a) How does internal resource analysis help the organization in formulating strategy? (7) (b) Prepare capability profile of ‘Maruti Suzuki India Ltd.’ (8) rtunity is an important determinant of the-strategy’, Discuss it the heip of suitable example. q (8) Write note on ‘Value Chain Approach’ to internal analysis 6 a) r_F What is SOWT analysis? Explain the role of SOWT analysi?-ia making strategic choice. ha a) (6+9) (08; Write short nites an iy tres Gus follow (Sx3-15) {a) Environmental scanning (b) Objectives of diversification strategy (c) Resource allocation for implementing strategy (a) Directional Policy Matrix (DPM)(Please write your Exam Roll No.) Exam Rolt No. END TERM EXAMINATION FouRri SEMESTER [MBA] MaY-2011 _ [Paper Code: MS202/MSP302/BMS536 ‘Subject: Strategic Management | Tine 3 Hours "Maximum Marks :60 | Note: Attompt five questions including @.no.t which is compulsory. Ail questions carry equal | _ a __ QI Give brief answer to any five of the following:- {a) Strategy v/s Tactics (b] Vision v/s Mission (c) Definition of Business on Three Axis. (d) Mintzherg’s SP Approach to Strategy (c) Steps of Strategic Planning (f) Strategic Advantage Profile Q2 (a) What is process of Setting Objectives in the Organisation? What do you understand by Multiplicity of Objectives? Give examples. (b] What is Balanced Scorecard? What is its need in Strategic Management? Q3 Compare and assess two industries of your choice in terms of key environmental Influences and Competitive Forces. What is the Competitive Analysis Framework used for comparisons? Q4 What are the various models used for strategic analysis and choice in cvaluating SBU’s? Give a brief explanation of each model and illustrate which model is best in choice process. Illustrate with suitable examples. Q5 What is Internal Analysis? How is it done? What methods are used to prepare OCP (Organisational Capacity Profile]? What is the benefit of doing Internal Analysis and making OCP? Illustrate your answer with cxamples. Q6 (a) What steps are involved in Implementation of Strategy? Discuss. (b) Strategy follows Organisation Structure? Is the statement true? Justify your answer with suitable examples. Q7 Why is Review of Strategy necessary? Discuss the Evaluation Process along with Evaluation Techniques used for strategic Evaluation. Q8 Write notes on the following:- (a) Types of Grand Strategies. Illustrate with examples. (b) Significance of leadership in Strategy Implementation.el a a CG Medel ard the Directional Policy Matrix. f sip ard disadvanlage - Expla ate ' Weite short nutes # o aie ©) Porter's five forces mockel. Core com peterceeND PREKM ENAMINA LEON Sis Sear sre BBN Bs Paper Code:BBA-302 Sulyect’ bu Policy and Strategy | Bateh:(2001-264 Timo : 3 Hours Maximim Marks -73 Note: Attenipt any five questions, All ques 1 (a) Distinguish essential tharastoristi eign Deserite Fe. ‘So formulate. The mission statement of a phar v (b) “Business Policy is the study of tie function: ty of senior ; sl nterprise and shape its future, 7.5 a2 w We objective. What ae constitventé of comorate planning? 7 (b) Write all the steps of strategic Management i s8 ON ne maior steps briefly (15; a3 ronmental Bpohcit Poorest v aspects: rink have Important currently for " eeonomie reformat! by {b) Explain TOP as atpol nb arelyss - Exp: sere s models need fr erobaing soehone dlemalive (a) PGi ida (0) Baston c (c) GE strated 9 Group (BCG) Moce! Planning Mode Q5 Explain ‘Functio aud Deployment Matrix and « Advantage Profle (CAP) How do Mey gene eo aralphaaids fer nalys (15 Q6_ (a) "An appropiate orgurivavona! sthuctue is ene of the easentiat pre- guise ‘eo wnplementrtion ¢ ctrategy. Elmcidste the: ( tne wle of effective leadership in suceeceful implemerrertion of i C5) Wriite'short notes on any three: (15) (a) Retrench (b) Turn aroun rategies Acquisitions, oration fe) Diversification tralogy of Growth 8. Explain the nature and importance of strategy» Evaluahon , Digeuss the Quantitative and Qualitative efteria for etrateay valuation, (45)(Please write your Exam Roll Nox) Pam Bott So END TERM EXAMINATION ‘SIXTH SEMESTER (BBA) MAY 2008 [Paper Code: BBA -302 ‘Subje Paper ID--17302 (20012008 Q.1 "Business Policy is the study cf the fundhions and responsibilities of top management concerning the crue‘al problems that determine the direction of tatement and discuss uture” Explain this the total enterprise and shape its : Business Policy and Strategy — i} Maximum Marks :75 the significance of Business Policy. (15) Q2 Whatis the importance of mission in shalagy formulstion? Explai help of ‘mission statement ofa reputed egenization . ©! is the between ‘vision’ and ‘missio1? (18) Q.3 Discuss any two approaches to environmental scanning How willy lyse jompetiive environ enterprise engaged in the manufacture and trade of motor cars? (15) Q.4 "Strategic Advantages Profile (SAP) is @ tool for makina a system evaluation of a firm's internal fac for tin as environment”. Explain this statement ‘and prepare of an imaginary company. (15) Q.5 Examine he application of BCG Model as a technique of portfolio analysis. (15) ‘QS-fexnlainthe:concept of ‘Value. Chain|.. How can it be uses te isentiy m1 18) a7 do companies (18) 2.8 Write notes on any two of the fotowing (7.5x2=15) (a) Relation between strategy and structure (b) Directional Policy Matrix (c) plementation of strategy (@) Verticat Integration(Please write your Exam Roll No.) Exam Rolt No. 12 END TERM EXAMINATION s SuxrH Semester [BBA] MAy-JuNE 2012 [Paper Code: BBA302 Subject: Business Policy& Strategy BBA(MOM)302 Time : 3 Hours ‘Maximum Marks :75 Note: Attempt any five questions. Ql “Business. Policy is the study of the functions and responsibilities of top management concerning the crucial problems that determine the direction of the total ‘enterprise and shape its future”. Comment on this statement and discuss the significance of Business Policy. (15) (C2 Aiow a Mission statement is different than a Vision statement? What is the importance of mission in strategy formulation? (15) )Explain the need of environmental analysis and its diagnosis. What aspects of the environment, do you think have become more ort: e Indian ess_enterprises_in the light of economic reforms i ian Govern: (7.5) (b)Explain ETOP as a tool of environmental anlaysis. (7.5) 04 Discuss any two*approaches to environmental scanning. How ill you analyse the corhpetitive environment of an enterprise chgaged in the manufacture and trade of motor cars? (15) Examine the application of BCG Model as a technique of portfolio analysis. (15) © A&xplain Michael Porter's Five Force Analysis for analyzing <7 competitive environment of a firm. (15) Explain the coicept of ‘Value “Wenbiy organizational ization? Write notes on any two of the following:- (7.5x2=15) (a)Relation between strategy and structure irectional Policy Matrix ~ ©: implementation of strategy— © Vertical Integration <{e}SWOT Analysis” mroue 2 440105