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Module 7 - Advertising: Consumer Society

Some people hate shopping while others enjoy it excessively. However, many people buy impulsively, for the sake of buying, things they cannot afford, to keep up with others, to overcome personal problems, or to gain admiration - buying what a product represents rather than the product itself. While some people shop wisely with lists, others spend excessively and risk becoming addicted to shopping as compulsive spenders who buy everything, often getting into debt with feelings of guilt and depression.

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Manuela Lino
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43 views

Module 7 - Advertising: Consumer Society

Some people hate shopping while others enjoy it excessively. However, many people buy impulsively, for the sake of buying, things they cannot afford, to keep up with others, to overcome personal problems, or to gain admiration - buying what a product represents rather than the product itself. While some people shop wisely with lists, others spend excessively and risk becoming addicted to shopping as compulsive spenders who buy everything, often getting into debt with feelings of guilt and depression.

Uploaded by

Manuela Lino
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Module 7 - CONSUMER SOCIETY

ADVERTISING
A Use your own words to explain the meaning of the phrases in bold.
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Some people hate shopping; others can shop till they drop . There is nothing wrong with shopping and/or
buying things that you need. However, many people:
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buy on impulse ;
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buy for the sake of buying;
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splash out on things they cant afford;
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buy to keep up with the joneses ;
buy to overcome personal problems;
buy to gain the admiration of other people - many people dont buy a product, they buy what it stands
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for .
Some people make a list of what they need they buy realistically and wisely. Others spend for the sake
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of spending and run the risk of becoming addicted to shopping. They become shopaholics ,
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compulsive spenders , who buy everything they want. Those people often get into debt and feel a
sense of guilt, frustration and depression after buying.

1. ______________________________________________________________________________
2. ______________________________________________________________________________
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6. ______________________________________________________________________________
7. ______________________________________________________________________________
8. ______________________________________________________________________________
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10. ______________________________________________________________________________
B. Explain the strategy used in these ads (connection between the product/brand and the photo).
UNITED COLOURS OF BENETTON
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IWC (International Watch
Company)

C Light
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