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Category: Subcategory Segment Subsegment

The document discusses biscuit categories and brands in a store. It lists the following popular biscuit segments and subsegments: chocolate, wafers, digestive, cookie, salted. Popular brands mentioned include Oreo, Hide and Seek, Good Day, Parle, Sunfeast, Dominos, Dukes, Britania, NutriChoice, Marie. Details provided include shelf space allocation, placement of products, and packaging sizes.

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Khyati Dhabalia
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© © All Rights Reserved
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Download as XLSX, PDF, TXT or read online on Scribd
68 views

Category: Subcategory Segment Subsegment

The document discusses biscuit categories and brands in a store. It lists the following popular biscuit segments and subsegments: chocolate, wafers, digestive, cookie, salted. Popular brands mentioned include Oreo, Hide and Seek, Good Day, Parle, Sunfeast, Dominos, Dukes, Britania, NutriChoice, Marie. Details provided include shelf space allocation, placement of products, and packaging sizes.

Uploaded by

Khyati Dhabalia
Copyright
© © All Rights Reserved
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Top1 extra and big packas well as lot of small packs cluster we ll say sequence->{ sunfea

2 nutrichoice cracker, ->50-50 marie lite ,milky bites ,oreo, britania bourbon, dukes bourbo
3 dominos cookies(in bteeen non famous)
4 sunfeast ,goodday,hide ans seek, lotto choco chip,parle,choco pie
5little hears ,parle,monacco these products wherever they put customer will look for it als
Bottom6 repeat
4*2*1 lbh /shelf
44 feet shelf space for biscuit category
Oppposite--- bkfscereals , mayonnaise, jams

Category
Confectionary

SubCategory
Biscuits

Segment
Chocolate

Wafers
Digestive

Subsegment
Popular
Popular
Popular
Very Popular
Very Popular
Popular
Popular
Popular
Very Popular
Very Popular
Popular
Popular
Popular
Popular

Imported
Sugar Free

Very Popular
Very Popular

Glucose
Plain

Cookie
Salted

Live Kitchen
Staples
Vegetables
Dairy

r we ll say sequence->{ sunfeast ,goodday,hide ans seek, lotto choco chip,parle, marie sunfeast (b
britania bourbon, dukes bourbon parle bourbon, nutrichoice, goodday

put customer will look for it also 5th 6th have kids eye level , cheese bites, colourful ink yellow

Brands
Variants
Orea
Hide and Seek
Choco Chip, Bourbon
Good Day
Almonds,Cashew,Raisins
Parle
Parle G, Gold
Sunfeast
Tiger
Good Day
Dominos
Dukes
GoodDay
Butter
Oreo
Vanilla,Chocolate
Monacco
Cracker, Heaven
Cheese Lings
Litter Hearts
Nutri Choice
Britania Digestive Marie
Tiffany Digestive

e ans seek, lotto choco chip,parle, marie sunfeast (bakwaas maida vale biscuit-- non biscuits{ma
, nutrichoice, goodday

ds eye level , cheese bites, colourful ink yellow

SKU
50gm 100gm 120 gm 150 gm

it-- non biscuits{maganlal Karachi peanut chikki ,cakes

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