The Concierges Partner

2015 WHERE MAPS

SUMMer 2014

New York CitY

Map
SUbwaY Map
theater Map

NEW

YORK

iNNewYork.CoM
Illustration by Joe Brewton

Full-Size Rack Maps

Where Maps offer the single best visual

overview of the city. A must-have for visitors
on the go and an essential resource for
hotel concierges. Accurate, up-to-date and
visually appealing, Where Maps provide
the most direct, user-friendly route to the
citys top sights, shops, restaurants and
entertainment options.

Where Maps include neighborhoodhighlighted city, theater and subway

maps, as well as traveler-friendly navigation
tools. Published in 22 U.S. markets,
Where Maps have a total annual circulation

UNIQUE TO WHERE MAPS

The citys most informative visitor map

Found in 22 cities
Annual circulation of 12.8 million

of 12.8 million.

wheretraveler.com

Distribution
2015 WHERE IN NEW YORK MAP
3 million maps distributed to travelers annually

SUMMER 2013

New York City

Map
Subway Map
Theater Map

INNEWYORK.COM

EASY-TO-USE
STREET LOCATOR

NEW
NEW YORK
YORK

Full-Size Rack Maps

Proudly distributed at these locations:

Airports
JFK International Airport
Jet Blue Terminal, 1 Kiosk
Terminal 1 North and
South End:
Air France
Alitalia
Japan Airline
Korea Air
Lufthansa
Olympic

Saudi Arabian Airlines

Arrivals Building Terminal 4:
Aer Lingus
Air India
Continental
Egyptair
EI AI
Emirates
Jet Blue (San Juan)
North American
North West
Singapore
Virgin Atlantic

National Car Rental

Dollar Rent A Car
Terminal 4:
NYC Airporter Desk
LaGuardia Airport
Central Terminal Building and
Arrivals, 12 Kiosks
Central Terminal:
Air Canada
America West
American Eagle
Continental
Jet Blue

Midwest
Spirit
Delta Airlines Terminal
Marine Air Terminal Main Course
US Airways Arrivals East and
West
US Airways Shuttle-Departures
Main Level/Arrivals
Avis Car Rental
Dollar Rent A Car
Newark International Airport
Jet Aviation Building
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Corporate Housing
AKA: Central Park
Alternative Business
Accommodations
BridgeStreet Worldwide
Furnished Quarters
French Quarters Guest Apartments
Marriott ExecuStay
The Nash Oakwood Extended
Stay
Oakwood Worldwide

Terminal A East and West:

Air Canada
Alaska Airlines
American
Jet Blue
United
Terminal B Bottom and
Main Level Arrivals:
Air France
Alitalia
British Airways
Delta
El Al
LAvion
Northwest
Virgin Atlantic
Terminal C:
Continental Express Jet

NewYorkCity Hotels
414 Hotel
50 NYC
6 Columbus, A SIXTY Hotel
Ameritania
Amsterdam Court, The
Anthem
Archer New York Hotel
Astor on the Park
Baccarat Hotel and Residences
Bedford
Belnord Hotel, The
Bentley Hotel
Best Western Arena Hotel
Best Western Convention
Best Western President
Blakely New York Hotel
Blue Moon Hotel
Bowery Hotel
Bryant Park Hotel
Buckingham Hotel, The
Carlton Hotel, The
Casablanca
Chambers
Chelsea Savoy
CitizenM
Clarion Hotel Park Ave.
Club Quarters
Club Quarters Downtown
Club Quarters Grand Central

Club Quarters World Trade Center

Comfort Inn W. 25th St.
Comfort Inn W. 36th St.
Comfort Inn W. 39th St.
Comfort Inn W. 46th St.
Comfort Inn W. 71st St.
Cornell Club, The
Cosmopolitan Hotel
Court, The
Courtyard by Marriott East
Courtyard by Marriott Fifth Ave.
Courtyard by Marriott Times
Square
Courtyard by Marriott Upper East
Side
Crosby Street Hotel, The
Crowne Plaza Times Square
Manhattan
Distrikt Hotel
DoubleTree Metropolitan Hotel
New York
DoubleTree Times Square
Dream Hotel
Dumont NYC
Dylan Hotel
East Village Hotel
Element Times Square
Empire Hotel
Envoy Club
Excelsior, The
Fairfield Inn and Suites LIC
Fairfield Inn by Marriott Times
Square
Fitzpatrick Grand Central
Fitzpatrick Manhattan
Four Points by Sheraton SoHo
Four Points by Sheraton Times
Square
Gansevoort Meatpacking NYC
Gansevoort Park Avenue NYC
Gem Hotel Chelsea, The

Gem Hotel SoHo

Gem Midtown West
Gershwin, The
Gild Hall
Hampton Inn
Hampton Inn Pearl St.
Hampton Inn Chelsea
Hampton Inn Manhattan SoHo
Hampton Inn Manhattan Times
Square North
Hampton Inn Manhattan/
Downtown Financial Center
Hampton Inn W. 24th St.
Hampton Inn W. 31st St.
Harvard Club, The
Hilton Garden Inn New York/
Midtown Park Avenue
Hilton Garden Inn, W. 35th St.
Hilton Manhattan East
Hilton New York Fashion District
Hilton Times Square
Holiday Inn Downtown
Holiday Inn Express JFK
Holiday Inn Express Manhattan
West Side
Holiday Inn Express W. 29th St.
Holiday Inn Express W. 45th St.
Holiday Inn Financial District
Holiday Inn LaGuardia
Holiday Inn LES
Holiday Inn Midtown W. 57th St.
Home2Suites by Hilton
Hotel 31
Hotel 373 Fifth Ave.
Hotel 41
Hotel at Times Square, The
Hotel Beacon
Hotel Belleclaire
Hotel Carter
Hotel Chandler
Hotel Deauville
Hotel East Houston
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Hotel Elyse
Hotel Five44
Hotel Indigo
Hotel Mela
Hotel on Rivington
Hotel Pennsylvania
Htel Plaza Athne New York
Hotel Verite
Hotel Wales
Hotel Wolcott
Howard Johnson Express
Hudson, The
Hyatt Union Square
Ink 48
Inn at Irving Place
Inn on 23rd
InterContinental New York Barclay,
The (closed for renovations)
InterContinental New York Times
Square, The
Iroquois New York, The
Jade Hotel, The
James New York, The
Jane Hotel, The
Jewel Hotel, The
JW Marriott Essex House NY
Kimberly, The
King and Grove
Kitano New York, The
La Quinta Manhattan
Langham Place, Fifth Avenue
Latham Hotel
Le Parker Meridien NY
Lex NYC, The
Lexington NYC, The
Library, The
Loews Regency
Lombardy Hotel
London NYC, The
Lowell, The
Ludlow Hotel
Mandarin Oriental, New York

Manhattan Broadway
Manhattan Centre Hotel
Manhattan Club, The
Manhattan West Hotel
Mansfield Hotel
Marcel, The
Mark, The
Marmara-Manhattan, The
Mayfair New York
Mercer, The
Milburn Hotel
Milford Plaza Hotel
Mondrian Soho Hotel
Morningside Inn
Murray Hill Suites
Muse, The
New York Hilton Midtown
New York Marriott Downtown
New York Marriott East Side
New York Marriott Marquis Times
Square
New York Palace, The
Newton Hotel
NH Jolly Madison Towers (closing
for renovations)
Night Hotel
Nomad Hotel
Novotel
Omni Berkshire Place
Opera House Hotel
Paramount Hotel
Park 79 Hotel
Park Central New York, The
Park Lane Hotel, The
Park South Hotel
Phillips Club
POD Hotel
Princeton Club of New York, The
Radisson Lexington Hotel
New York
Radisson Martinique on Broadway
Renaissance New York Hotel 57

River Club
Roger Smith Hotel
Roger, The
Room Mate Grace
Royalton
Salisbury Hotel
San Carlos Hotel
Sanctuary, The
Seton Hotel
Shelburne NYC
Sheraton New York Hotel & Towers
Sherry-Netherland, The
Shoreham, The
SIXTY LES
Smyth Tribeca
Sofitel New York
St. James Hotel
St. Marks Hotel
Standard East Village
Standard New York
Stay Hotel
Strand Hotel, The
Surrey, The
Sutton Court Hotel
Time Hotel
Travel Inn
Tribeca Grand Hotel
Trump International Hotel &
Tower New York
Trump Tower
Tuscany, The
Twin America
Union League Club, The
University Club of New York
Viceroy New York
W New York
W New YorkTimes Square
W New YorkUnion Square
Waldorf Astoria New York
Waldorf Towers, The
Wall Street Inn, The
Wanderers Inn

SUMMER 2013

New York City

Map
Subway Map
Theater Map

INNEWYORK.COM

EASY-TO-USE
STREET LOCATOR

NEW
NEW YORK
YORK

Washington Jefferson Hotel

Washington Square Hotel
Wellington Hotel
WestHouse Hotel
Westin Governor Morris, The
Wyndham Garden (W. 24th)
Wyndham Garden (W. 58th)
Wyndham Garden Inn Chelsea
Wyndham Midtown 45
Brooklyn/Queens/Long Island
Box House Hotel, The
Crowne Plaza Laguardia Airport
Fairfield Inn (LIC)
Fairfield Inn and Suites Brooklyn
Four Points by Sheraton LIC
Hampton Inn LaGuardia
Holiday Inn Express Brooklyn

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Hilton Newark Airport

Hilton Short Hills NJ
Holiday Inn Hasbrouck Heights
Holiday Inn Express New Jersey
Hyatt Regency Jersey City
Madison Hotel
Newport Yacht Club & Marina
Jersey City
NYCJC Luxury Suites Jersey City
Oakwood Corporate Housing
Jersey City
Sheraton Crossroads Mahwah
Sheraton Meadowlands
Sheraton Newark Airport Hotel
Sheraton Parsippany Hotel
SpringHill Suites by Marriott
W Hoboken
Westminster Hotel, The
(Livingston)
Connecticut Hotels
Holiday Inn Select, Stamford
Stamford Marriott Hotel & Spa
Holiday Inn Manhattan View (LIC)
Moore Hotel Brooklyn
NY Moore Hostel
New York Marriott at the Brooklyn
Bridge
Pointe Plaza Hotel
New Jersey Hotels
Candlewood Suites Jersey City
Clinton Inn Hotel
Crowne Plaza Hotel
Seacaucus-Meadowlands
Doubletree by Hilton Jersey City
Doubletree New Jersey
Hilton Garden Inn Ridgefield Park
Hilton Hasbrouck Heights

Major New York City Events,

Trade Shows & Conventions
American Crafts Festival
at Lincoln Center
Big Apple Greeter Fundraisers
City Harvest Fundraisers
GLBT Expo at Jacob K. Javits
Convention Center
Grand Gourmet
Hotel/Motel & Restaurant Show at
Jacob K. Javits Convention Center
New York Times Travel Show at
Jacob K. Javits Convention Center
Taste of Times Square
Winters Eve

Tour Operators /Travel Agencies

Allied T Pro (largest receptive Tour
Operator in U.S.A.)
AmericanTours International
Ar-Col Travel Arrangements, Inc.
Bursch Travel
Carte Postale Tours/Thomas Cook
Canada
CIG North America
Discover New York with
Kitt Garrett
Event Travel Solutions
Euro Travel
First Incentive Travel (NY)
Five A Tours Incentives Planners
Focus Travel
GoGo Worldwide Vacations
GoGo Receptive Services
New World Travel
PRA Destination Management
RMP Travel
Shackman Associates New York
Travel Connection with Russ Head
USA Bound
Visit America, Inc
Windsor Travel (Houston, TX)
Additional Locations
34th Street Partnership
(Penn Station)
AIG Insurance
Avalon Riverview Building
Big Apple Greeter
Bloomingdales Visitors Center
City Hall Information
Cliqcar
DJK Residential
Equinox Fitness
FAO Schwarz
Federal Hall

Globe Quarters
Grand Central Partnership
Gray Line New York
Sightseeing Visitors Center
Intrepid New Yorker
La Maison dArt
Lincoln Square BID
Macys Visitors Center
Madison Belvedere
New York Presbyterian
Guest Facility
NY Presbyterian Hospital
W Cornell Campus
New York University
Student Resource Center
New York Water Taxi: Tour & Travel
Partner reaching millions of
locals on boats and ticket booth
locations
NorthwaySaratoga Travel Center
NYC & Company Visitors Center
Oh Show Ticket Booking
OPEN LOOP New York
One Beacon Court Residential
Building
Saks Fifth Avenue Ambassador
Desk
Sheffield 57 Residential Building
Shoe Parlor
Shops at Columbus Circle, The
Suites at Silver Towers
Travelex
Twin America
United Airlines Red Carpet Club
Upper Manhattan Empowerment
Zone
Wempe
World Windows

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Ad Rates, Closing and Publishing Dates

2015 WHERE IN NEW YORK MAP
One Map. 54.3 Million Experiences.
Every year, 54.3 million visitors spend almost $39.4
billion in New York, and Where IN New York Map
guides these travelers around town, influencing
their dining, shopping and entertainment selections. More than 3 million maps are distributed to
more than 300 concierge and information desks in
the city throughout the year. Featuring New York
City neighborhood-highlighted city, theater and
subway maps, as well as traveler-friendly navigation
tools, Where IN New York Map is a convenient and
user-friendly guide for the citys most active visitors.
SIZE

INCLUDES

1 Full Panel

Map Coordinates
$14,640 $13,175*
and Diamond Locator

1/2 Panel

Map Coordinates
$9,475 $8,530*
and Diamond Locator
Map Coordinates
$20,410
N/A
and Diamond Locator

(only theatre side)

Back Panel

1X

ADVERTISING DEADLINES
ISSUE
MARCH
JUNE
SEPTEMBER
DECEMBER

AD CLOSE
JAN. 21
APRIL 21
JULY 21
OCT. 21

MATERIALS DUE
JAN. 23
APRIL 24
JULY 24
OCT. 23

Where IN New York Map Benefits

Y Where Maps is a trusted brand, guiding visitors
in 22 cities nationwide.
Y Its cost effective, connecting you with the visitor
market at a low CPM.
Y Repeat exposurevisitors will use
Where IN New York Map many times during
their trip.
Y An address locator pinpointing your location
will bring visitors directly to your door.
Source: NYC & Company

4X

Having your advertisement

prominently displayed in
Where IN New York Map,
guarantees that travelers will
know about your business
and how to find you.

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Ad Specifications & Mechanical Requirements

2015 WHERE IN NEW YORK MAP

Full Panel
3 1/8" x 8"

1/2 Panel
3 1/8" x 3 15/16"

Back Cover
Full Panel
3 1/8 x 8

UNIT
1 Full Panel
Back Cover
1/2 Panel

TRIM

BLEED*

3 5/8" x 8 1/2" 3 3/4" x 8 5/8"

3 5/8 x 8 1/2 3 3/4 x 8 5/8
3 1/8 x 3 15/16

NON-BLEED
3 1/8" x 8"
3 1/8 x 8

USEFUL MEASUREMENTS:

1/2 = .5
1/8 = .125

3/4 = .75
5/8 = .625

7/8 = .875
15/16 = .9375

*Bleed safety: Keep all live matter 1/4 from the trim size on all four sides.
Map full panels bleed on 2 sides (front and back covers only).
All ads must conform to the dimensions above. If they do not, the ad will be
modified to fit the appropriate space at the advertisers expense.

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Technical Information
2015 WHERE IN NEW YORK MAP
MECHANICALREQUIREMENTS

GENERALINFORMATION

Where is produced in accordance with accepted standards for web offset printing
(SWOP), using four-color process inks (CMYK). Please refer to these standards for more
information. You may obtain these at http://www.idealliance.org/specifications/swop/.

MVP is not responsible for nor does it guarantee the accuracy or reproduction quality of
materials that do not meet these specifications. Changes to supplied material will be made
by the publisher only on written instructions from agency or client, and such changes must
be received at least 30 days prior to cover date. MVP can accept native files in a limited
number of formats. Changes can only be made if the native files, fonts, and graphics are
supplied. MVP endeavors to comply with all advertisers changes. However, MVP assumes
no responsibility for errors and omissions resulting from such changes.

No film will be accepted.

Final digital ads should be supplied as PDF/x1-a or Press format PDFs, saved as version
1.3 (Acrobat 4.x) with high-resolution transparency flattening. Include all fonts subsetted
at 100%. These files must be created using one or more of the following software
programs only: Adobe InDesign, PhotoShop or Illustrator, and QuarkXpress. PDFs may
be generated directly from the application or distilled from PostScript files using Acrobat
Distiller. Please do not use Microsoft Publisher or Office applications as these cannot
create acceptable PDFs.
Build your ad so that it conforms to these specifications AT FINAL SIZE:
Image (photo) files should be 300 pixels per inch in CMYK, in Tiff or EPS formats. Onebit
images (such as black and white logos) should be minimum 600 pixels per inch.
Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color.
Check that the maximum total ink coverage (TAC) does not exceed 280%.
Minimize the number of steps used to create a gradation or blend.
Provide 1/4" bleeds (image beyond trim) in bleed ads.
Keep all live matter 1/4 from the trim on all four sides.
All ads must conform to the spec sheet dimensions. If they do not, the ad will be
modified to fit the appropriate space at the advertisers expense.
Files must be in .zip format if compression software is used.
Ad Proofs: We follow industry standards on press. If running a color ad, you may supply
a color proof, which we will check for content. Please note that consumer inkjets cannot
be relied upon to predict press color as the inks used are not true press colors (i.e. they
cannot always be achieved in process printing).

SHIPPING INFORMATION
ALL MATERIALS MUST BE RECEIVED ON OR BEFORE ISSUE CLOSING DATE.
SHIPPING INFORMATION
Ads can be submitted on CD, DVD or via
electronic transmission. Please contact your
sales rep regarding digital transfer of ad
materials. Many of our publications can accept
materials by a proprietary web-based system
called AdDrop. Please ask your publication's
Advertising Services Coordinator for unique
private ftp credentials if AdDrop is unavailable.
We do not have a "common use" ftp site for
security reasons.
MAIL TO:
Production Department
Where IN New York
79 Madison Avenue, 8th Floor
New York, NY 10016

WEB ADDRESS

Be sure
to include your
Web address
in your
ad creative.

Online editions will include

your ad exactly as it appears
in print, but for us to legally
link the ad to your Web site,
your Web address must
be included in the ad.

 OR EMAIL ADS TO:

[email protected]

CANCELLATIONS
 ancellations not received in writing prior to the space reservation date will not be accepted.
C
Advertisers not completing contract schedule are subject to short rate.
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