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Question 4 2

The document discusses the target audience for a media production called "The Challenge". It aims its 15+ BBFC rating at viewers aged 15-48 because this age group is more likely to enjoy thriller or horror genres. It does not target any specific ethnicity or socioeconomic group since the film will be generally available. To appeal to its target audience, it will advertise on channels and social media excluding those aimed at children, and place trailers before similar genre films.

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77 views

Question 4 2

The document discusses the target audience for a media production called "The Challenge". It aims its 15+ BBFC rating at viewers aged 15-48 because this age group is more likely to enjoy thriller or horror genres. It does not target any specific ethnicity or socioeconomic group since the film will be generally available. To appeal to its target audience, it will advertise on channels and social media excluding those aimed at children, and place trailers before similar genre films.

Uploaded by

keeenz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Who would be the audience for your media product?

What is a target audience? A target audience refers to the specific


group you are aiming at.

Our production The Challenge has a BBFC certification of 15. We chose


15 this age rating because we read over the BBFC criteria and
found that the narrative of our media product closely matched
the specification of the BBFC 15 age rating specification. For
example, portrayals of sexual nudity and strong language we also thought
that at the age of 15 you are mature enough to understand what is going
on in the film and that it is not to be imitated. In addition we also thought
that age 12 is too young to be viewing such scenes of violence and is
more likely to be imitated by younger viewers.
As a group we decided to make to make our overall target audience 15-48
we chose this target audience because it gave us a vast range and a mass
audience to relate our film to, we also found that people of this age are
more likely to enjoy horror or thriller films rather than family or
documentary films.
We havent aimed our film at any specific ethnicity because the film will
be open to be viewed by the general public. We also feel like we have no
specific socioeconomic group because our film is mainly going to be
watched by people who are interested in films of the thriller or horror
genres.
To make our film appeal to our target audience it will be advertised on all
channels excluding channels dedicated to childrens programming and at
times when certain channels have childrens TV shows on. We will also
advertise on social media such as Facebook and Twitter ensuring that
word gets out about our film. We will also use the data we collect from our
questionnaires to view the perspective interest in our film, as this will give
us a stronger idea of the sort of person who is looking to watch our film.
Our film will also be advertised during the trailers before films, which
match the same genre as our film.

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