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Company Overview: Chapters Numbers Particulars

This document contains a table of contents for a report on Grameenphone Ltd. The table of contents lists 5 chapters: Introduction, Company Overview, Literature Review, Findings, and Recommendation & Conclusion. Chapter 1 provides an introduction and background for the report. Chapter 2 gives an overview of Grameenphone Ltd, including its history, founders, vision, and organizational structure. Chapter 3 discusses the literature review. Chapter 4 details the findings of the research objectives, including products/services offered, customer analysis, usage rates, and customer satisfaction. Chapter 5 provides recommendations and conclusions.

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21 views

Company Overview: Chapters Numbers Particulars

This document contains a table of contents for a report on Grameenphone Ltd. The table of contents lists 5 chapters: Introduction, Company Overview, Literature Review, Findings, and Recommendation & Conclusion. Chapter 1 provides an introduction and background for the report. Chapter 2 gives an overview of Grameenphone Ltd, including its history, founders, vision, and organizational structure. Chapter 3 discusses the literature review. Chapter 4 details the findings of the research objectives, including products/services offered, customer analysis, usage rates, and customer satisfaction. Chapter 5 provides recommendations and conclusions.

Uploaded by

mifta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Table of contents

Chapters

Numbers

Particulars

Page

Introduction
Chapter 1

1.1
1.2
1.3
1.4
1.5
1.6
1.7

Introduction
Origin of the report
Problem Statement
Objectives of the report
Significance of the study
Methodology
Limitations of the study

01
01
02
02
02
02
04

Company Overview
Chapter 2

2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
2.9.1
2.9.2

Chapter 3

Grameenphone Ltd : An overview


Name & Location of the company
Historical background of the company
Achieving Licenses
Journey of GP
Name & characteristics of the founder
Existing shareholders
Vision, Mission, Objectives & Strategy
Organization Structure
Organogram of GP
GPs Different Divisions & Departments

05
05
06
06
07
08
09
10
11
12
13

Literature Review
3.1

Literature Review

4.1
4.1.1
4.1.1.1
4.1.1.2
4.1.1.3
4.1.2
4.1.2.1
4.1.2.2
4.1.2.3
4.1.2.4
4.1.2.5
4.2
4.2.1
4.2.1.1
4.2.1.2
4.2.1.3
4.2.1.4

Findings of the objective 1


Products offered
Sim cards
EDGE Modem
Mobile Handsets
Services offered
Value Added Services
Push- Pull Services
Some Special Services
after Sale Services
GSM features
Findings of the objective 2
Customer Analysis
Customer segments
Buying Motive
Key Success Factors
Key constraints

14-15

Findings

Chapter 4

16
16
16
17
18
18
18
19
21
23
24
25
25
25
26
26
27

4.2.1.5
4.2.2
4.2.2.1
4.3
4.3.1
4.3.2
4.3.3
4.3.4
4.3.5
4.4
4.4.1
Chapter 5

Unmet Needs
RESEARCH RESULT & D ISCUSSION
Current mobile operator of subscribers
Findings of the objective 3
Usage Rate
Network coverage and connectivity
Billing/Call charges
Internet and Value Added Services (VAS)
Customer Care
Findings of the objective 4
Customer Satisfaction

27
28
28
31
31
32
34
37
39
42
42

Recommendation & Conclusion


5.1
5.1.1
5.1.2
5.1.3
5.1.4
5.1.5
5.1.6
5.2

Recommendations
Service Learning Hotline
Telemarketing
Service Awareness Building Field Campaign
Publishing Service Application Manual
Promotion Days
Self Learning Service Booth
Conclusion
References

45
45
45
45
46
46
46
47
48

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