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PSM Slide Presentation

This document provides a marketing and financial plan for creating an electric power utility that installs solar panels on homes and businesses. The target market is industrial and domestic areas with good sunlight. The plan is to install smart meters and sell excess power back to utilities. Sales are forecast at $25 million with a loan at 4% interest over 15 years. The marketing strategy is to promote special prices through print, online, and in rural and industrial areas. Financially, the plan projects $5 million in funding, $3.1 million in costs, and $1.9 million net cash position. Each solar system costs $10,000 and generates minimum monthly profit of $130.80 by selling excess power.

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221 views3 pages

PSM Slide Presentation

This document provides a marketing and financial plan for creating an electric power utility that installs solar panels on homes and businesses. The target market is industrial and domestic areas with good sunlight. The plan is to install smart meters and sell excess power back to utilities. Sales are forecast at $25 million with a loan at 4% interest over 15 years. The marketing strategy is to promote special prices through print, online, and in rural and industrial areas. Financially, the plan projects $5 million in funding, $3.1 million in costs, and $1.9 million net cash position. Each solar system costs $10,000 and generates minimum monthly profit of $130.80 by selling excess power.

Uploaded by

wanted_JMTI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Marketing and Financial

plan
Presented by :
MOHD NAZARUL AFFAN BIN ABDUL RAHIM
B011110258

Marketing Plan

Product or service description

to creating an electric power utility


installing panels on a typical residence
install smart metering systems

Target market

industrial and domestic area


average amount of sunshine, geography, local
weather patterns
collaboration with the agency TNB, YTL and
SunPower Bhd

Market size

50% of all Independent Power Producer (IPP)

Sales forecast

$25 million loan instrument


interest of 4% per annum and repayment in 15
years

Marketing strategy

start promotional and advertising products and


makes a special price
Printed media
advertise it through rural city and industrial
area
Website : [email protected]

FINANCIAL PROJECTION
Cash

flow
Source of fund in project
Total source of cash= loan instruments + financing
=RM 5 000 000
Total use of funds = construction in progress + fixed asset
= RM 1 100 000 + RM 2 000 000
= RM 3 100 000
Net change in cash position = RM 1 900 000
Profit

and loss
Cost of single system = RM 10 000 per unit
Power generate = 1 M Wh
in month
= 1 M W x RM 0.218
= RM 218.00
Power generate used by a user = 400kWh x RM 0.218 = RM 87.20 (600kWh balance can sold to the )
(minimum)
Profit = RM 218.00 RM 87.20
=RM 130.80

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