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Chap03 Internatonal

The document discusses different aspects of culture including norms, values, folkways and mores. It also examines various cultural dimensions like power distance, individualism, uncertainty avoidance and masculinity based on Geert Hofstede's research. The document provides several cautions about making assumptions based on Hofstede's work and notes that culture evolves over time.

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Fouzian Pasha
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© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
18 views

Chap03 Internatonal

The document discusses different aspects of culture including norms, values, folkways and mores. It also examines various cultural dimensions like power distance, individualism, uncertainty avoidance and masculinity based on Geert Hofstede's research. The document provides several cautions about making assumptions based on Hofstede's work and notes that culture evolves over time.

Uploaded by

Fouzian Pasha
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Differences in Culture

Chapter 3

The McGraw-Hill Companies, Inc., 2000

Mazda

The McGraw-Hill Companies, Inc., 2000

3-1

Culture
A system of values and norms that are
shared among a group of people and that
when taken together constitute a design for
living.
Hofstede, Namenwirth and Weber

The McGraw-Hill Companies, Inc., 2000

3-2

Norms and Values


Values: Abstract ideas about what a group
believes to be good, right and desirable. OR
Shared assumptions about how things
ought to be.
Norms: social rules and guidelines that
prescribe appropriate behavior in particular
situations.
The McGraw-Hill Companies, Inc., 2000

3-3

Folkways and Mores


Folkways: Routine conventions of everyday
life.
Little moral significance.
Generally, social conventions such as dress
codes, social manners, and neighborly behavior.

Mores: Norms central to the functioning of


society and its social life.
Greater significance than folkways.
Violation can bring serious retribution.
Theft, adultery, incest and cannibalism.
The McGraw-Hill Companies, Inc., 2000

3-4

Worlds Religions
Christianity
Islam
Nonreligious
Hinduism
Other
Buddhism
Confucianism
Jewish

The McGraw-Hill Companies, Inc., 2000

3-5

The McGraw-Hill Companies, Inc., 2000

Map 3.1

3-6

The McGraw-Hill Companies, Inc., 2000

Map 3.2

3-7

The McGraw-Hill Companies, Inc., 2000

Map 3.3

3-8

Caste and Class

3-9
The McGraw-Hill Companies, Inc., 2000

Power Distance Index


100
80
60
40

The McGraw-Hill Companies, Inc., 1999

Australia

G. Britain

Germany

USA

Japan

France

India

Arab Nations

Table 3.1 in text

Mexico

Malaysia

20

3-10

Individualism Index
100
80
60
40

The McGraw-Hill Companies, Inc., 1999

Mexico

Arab
Nations

Japan

India

Germany

France

Table 3.1 in text

G. Britain

USA

20

3-11

Uncertainty Avoidance Index


100
80
60
40

The McGraw-Hill Companies, Inc., 1999

Sweden

G. Britain

India

USA

Germany

Table 3.1 in text

Arab Nations

Mexico

France

Japan

20

3-12

Masculinity Index
100
80
60
40

The McGraw-Hill Companies, Inc., 2000

Sweden

France

Arab Nations

India

USA

Germany

Table 3.1 in text

G.Britain

Mexico

Japan

20

3-13

Hofstede - Caution!
Assumes one-to-one relationship between
culture and the nation-state.
The research may have been culturally
bound.
Survey respondents were from a single
industry (computer) and a single company
(IBM).
The McGraw-Hill Companies, Inc., 2000

3-14

Cultural Change
Culture is not a constant; it evolves over
time.
USA in the 1960s as
the
American values
toward the
role of
women changed.
Japan, today, as it moves toward greater
individualism in the workplace.
The McGraw-Hill Companies, Inc., 2000

3-15

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