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We Sell Fun, Not Just Ice Cream. - Irv Robbins, Co-Founder

The document discusses opening an ice cream shop outlet at Bombay Central station in India. It provides details on the location's advantages such as nearby colleges and transportation hubs. It also lists the types of ice cream products and services that would be offered. The document considers different approaches to planning and operating the business successfully, focusing on inputs, processes, outputs, and factors that could impact the system. Ultimately, it determines that opening an outlet at this location is not feasible.

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adi_san
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27 views

We Sell Fun, Not Just Ice Cream. - Irv Robbins, Co-Founder

The document discusses opening an ice cream shop outlet at Bombay Central station in India. It provides details on the location's advantages such as nearby colleges and transportation hubs. It also lists the types of ice cream products and services that would be offered. The document considers different approaches to planning and operating the business successfully, focusing on inputs, processes, outputs, and factors that could impact the system. Ultimately, it determines that opening an outlet at this location is not feasible.

Uploaded by

adi_san
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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We sell fun, not just ice cream.

— Irv Robbins, co-founder


Items served :

 Ice-cream
 Soft serve
 Sundaes
 Beverages
 Cakes
 Grab-n go
 Birthday certificates
SHORT HISTORY:
 AMERICAN FIRM
BOMBAY CENTRAL

CAN WE OPEN OUR

OUTLET??????????????
 LOCATION : BOMBAY CENTRAL.
 LOCALITY.
 COLLEGES.
 BGIMS, NAIR COLLEGE
 BUS DEPO.
 RAILWAY SPOT.
 OTHER FEATURES.
HOW WE GET INFORMATION

 VARIOUS OUTLETS IN BOMBAY


CENTRAL.

 SURVEY THROUGH QUESTIONER.

 FRANCHISOR – FRANCHISEE RELATION


OF VARIOUS SHOPS.

 INTERVIEW
VARIOUS APPROACH
 CASE APPROACHE
 MANAGERIAL APPROACHE
 SITUATIONAL APPROACHE
 MATHEMATICAL APPROACH
 RE-ENGINEERING APPROACH
 TOTAL QUANTITY APPROACH
 INPUT &OUTPUT METHOD
SYSTEM APPROACH….

WHAT IS IT??????????/
SYSTEM APPROACH

 INPUTS FROM
1. EXTERNAL ENVIRNOMENT.
2.FROM CLAIMANTS.
 TRANSFORMATION PROCESS.
 COMMUNICATION SYSTEM.
 EXTERANAL FACTORS.
 OUTPUTS.
 WAY TO RENERGISE THE SYSTEM.
SYSETM APPROACH

 TOTAL INVESTMENT
 HOW WE ARE GOING TO USE IT?
 PREMISES?
 NO OF ITEMS
 EMPLOYEE GENERATION & THERE SALARY
 NUMBER OF CUSTOMERS EXPECTED.
SYSTEM APPROACH

 TECHNICAL ISSUES
 MAINTAINCE ISSUES
 TRANSPORT ISSUES
 SOCIAL ISSUES
 POLITICAL ISSUES
 PRODUCTIVITY= OUTPUT / INPUT.

 RATIO IS LESS THAN 100 %

SO,

NO….. NO…………NO…………….

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