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3.2.1 Product - 3.2.2 Price - 3.2.3 Promotion - 3.2.4 Place

This document contains an outline for analyzing Nokia's business strategies and marketing approaches. It includes sections that provide an overview of Nokia, analyze its competition and perform a SWOT analysis. Multiple chapters then evaluate Nokia's product life cycle management, marketing mix and generic strategies for specific products. The document aims to identify the key strategies Nokia has used and summarize any strategic problems to provide advice.

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ArunKumar
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21 views

3.2.1 Product - 3.2.2 Price - 3.2.3 Promotion - 3.2.4 Place

This document contains an outline for analyzing Nokia's business strategies and marketing approaches. It includes sections that provide an overview of Nokia, analyze its competition and perform a SWOT analysis. Multiple chapters then evaluate Nokia's product life cycle management, marketing mix and generic strategies for specific products. The document aims to identify the key strategies Nokia has used and summarize any strategic problems to provide advice.

Uploaded by

ArunKumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Table of Contents

Abstract
1. Introduction
1.1
1.2
1.3
1.4

Problem statement.
Scope/Delimitations
Terminology
Methodology

2. Nokias Mission and Vision


3. Internal analysis

3.1 Overview of Nokia.


3.2 Marketing mix
3.2.1 Product .
3.2.2 Price .
3.2.3 Promotion .
3.2.4 Place.

4. Competition Analysis.

4.1 Overview of Nokias competitors


4.1.1 Apple Inc .
4.1.2 Samsung
4.2 Porters five forces
4.2.1 Threat of entry .
4.2.2 The power of suppliers and buyers .
4.2.3 Threat of substitute.
4.2.4 Rivalry among existing competitors

5. SWOT analysis
5.1
5.2
5.3
5.4

Strengths.
Weaknesses
Opportunities.
Threats

6. Product Life Cycle


6.1
6.2
6.3
6.4

Introduction Stage
Growth Stage
Maturity Stage
Decline Stage

7. Introduction Stage Marketing Mix of Lumia 920 and 820


7.1
7.2
7.3
7.4

Product
Price
Promotion
Place

8. Strategy Analysis of Lumia 820 and 920

8.1 Porters Generic Strategies


8.1.1 Lower cost.
8.1.2 Differentiation
8.1.3 Broad target
8.1.4 Narrow target
8.1.5 Porters Generic Strategies critique.
8.1.6 Nokias strategic decisions.
8.2 Smiths Differentiation and Segmentation Strategies
8.2.1 segmentation strategy
8.2.2 Differentiation strategy
8.2.3 Nokias strategic Decision
8.3 Conclusion of the strategy analysis section
9. So which strategy has Nokia used?
10. Nokias strategic problems Summary and Advice
11. Conclusion

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