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Lecture PPT Intrapreneurship

Intrapreneurship involves staff initiating innovative systems within an organization to improve performance using existing resources. The intrapreneurial process is similar to entrepreneurship but more complex as the intrapreneur does not control the organization. There are five aspects to intrapreneurship - imagination, information, innovation, intention, and implementation. The advantages include using company resources with lower risk in a familiar environment, while disadvantages are limited innovation and reward. Managers must commit to supporting ideas, identify risk-tolerant areas, use technology, get customer feedback, establish support structures, and tie rewards to performance.

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Rahul Soni
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1K views8 pages

Lecture PPT Intrapreneurship

Intrapreneurship involves staff initiating innovative systems within an organization to improve performance using existing resources. The intrapreneurial process is similar to entrepreneurship but more complex as the intrapreneur does not control the organization. There are five aspects to intrapreneurship - imagination, information, innovation, intention, and implementation. The advantages include using company resources with lower risk in a familiar environment, while disadvantages are limited innovation and reward. Managers must commit to supporting ideas, identify risk-tolerant areas, use technology, get customer feedback, establish support structures, and tie rewards to performance.

Uploaded by

Rahul Soni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Intrapreneurship

Intrapreneurship represent the initiation and


implementation of innovative
systems and practices within an organization, by some
of its staff under the
supervision of a manager who takes the role of an
Intrapreneur, in order to improve
the economical performance of the organization, by
using a part of its resources,
namely those that previously have not been used in an
appropriate manner.

Intrapreneurial Process
The intrapreneurial process is similar to the

entrepreneurial process

It is more complex because it is applied in a


context where the intrapreneur does not have
control over the social system

The five Is of Intrapreneurship


Implementatio
n

Imaginatio
n
Information
Innovation
Intention

Advantages of Intrapreneurship
Ability to stay in a friendly, well known
Environment
Practicing your skills within an organization
lower risk
Using companies resources, good name,
Knowledge
Access to customers, infrastructure

Disadvantages of Intrapreneurship
Reward may not be up to expectation
Innovation may not be appreciated
Accordingly
You can be innovative but to a certain
limit you are not your own
boss

Entrepreneurship and Intrapreneurship: Similarities

Entrepreneurship and Intrapreneurship:


Differences

Managers in the organization strongly supporting Intrapreneurship.


Step-1: Commitment by Top, Upper and Middle level Management.
Step-2: Identification of Ideas and general Areas where top management are
interested in supporting along with the amount of risk of money that is
available to develop the concept further.
Step-3: A company needs to use Technology to make itself more Flexible.
Step-4: the organization should be the group of interested managers,
Step-5: Needs to develop ways to get closer to its Customers.
Step-6: More productive with fewer resources.
Step-7: To establish the strong Support Structure for Intrapreneurship.
Step-8: Tying the rewards to the performance.

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