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Case Study:Demand Forecasting of Rekha Soap

The case study document discusses a soap company's efforts to increase sales across its territories. It provides a cross-sectional analysis of 30 territories, analyzing five important variables like sales, market potential, number of shops/dealers, popular brands, and population. The marketing agency conducted surveys of the past 5 years' sales figures and used cross-sectional analysis to understand how much of the population uses the soap in different segments. Other potential means to predict sales mentioned are multivariate analysis and trend analysis. The document also lists some of the company's popular soap brands and its future plans like facing competition, increasing production capacity, product differentiation, extension, and total quality management.

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4K views

Case Study:Demand Forecasting of Rekha Soap

The case study document discusses a soap company's efforts to increase sales across its territories. It provides a cross-sectional analysis of 30 territories, analyzing five important variables like sales, market potential, number of shops/dealers, popular brands, and population. The marketing agency conducted surveys of the past 5 years' sales figures and used cross-sectional analysis to understand how much of the population uses the soap in different segments. Other potential means to predict sales mentioned are multivariate analysis and trend analysis. The document also lists some of the company's popular soap brands and its future plans like facing competition, increasing production capacity, product differentiation, extension, and total quality management.

Uploaded by

cadalal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Case Study

Prepared by: Nidhi Maheshwari (8NBSU005)


Swati S (8NBSU042)
Dhaval Modi (8NBSU012)
Shreyash Doshi (8NBSU004)
Vatsal Pastagiya (8NBSU039)
Soap Company is interested in increasing its sales in
all its territories.
Competitions
Future Expansion Plans
Bala and Sons Agency
Cross Section Analysis in 30 territories
Five important variables
 Why the agency chooses to use cross section analysis ?

Cross Sectional means dividing total target population


into various segments and data is collected using a
sampling method which is based on cross tabulation

Agency choose this analysis b’coz they want to know


how much percentage of population uses this soap.
Can you suggest how the marketing agency got the
figures for market potential of the territory?

They surveyed the market

Followed the sales figures of last 5 years


Can there be any other means through which the company
can predict the sales?

Multivariate analysis It is defined as all statistical techniques


which simultaneously analyze more than two variables on a
sample of observations

Trend analysis surveys consisting of a series of cross


sectional surveys at two or more points in time with a new
sample on each occasion.
In In lakhs In In In number In thousand
lakhs hundred hundred
Sl. No. Sales Market potential in No. of No. of No. of the Populations
the territory shops dealers popular brands

1 10 16 8 7 12 71
2 8 12 6 6 13 59
3 45 28 19 36 6 135
4 58 43 19 49 2 149
5 10 14 6 12 13 70
6 5 7 4 3 11 45
7 12 16 9 17 13 58
8 56 35 18 45 2 148
9 25 19 15 28 9 103
10 29 24 13 29 9 115
11 52 31 16 40 3 145
12 48 27 18 38 4 139
13 51 32 17 42 3 146
14 9 16 8 8 16 68
15 11 15 7 14 13 73
Excel
In In lakhs In In In number In thousand
lakhs hundred hundred
Sl. No. Sales Market potential in No. of No. of No. of the Populations
the territory shops dealers popular brands

16 21 16 10 20 11 85
17 4 6 2 2 14 56
18 18 18 7 18 14 68
19 9 15 9 9 14 67
20 8 15 7 4 14 62
21 19 19 8 19 13 70
22 24 15 16 21 16 1 00
23 30 25 15 30 9 1 23
24 26 15 14 26 13 1 02
25 42 26 18 31 6 1 33
26 6 9 5 5 12 58
27 20 17 11 19 12 80
28 28 19 10 27 8 114
29 50 30 15 39 4 1 40
30 46 29 17 35 5 1 34
Lux
Hamam
Dove
Flama
Fair Glow
Cinthol
Dyna
Dettol
Savlon
Lifebuoy
Facing the cut throat competition
Increasing plant capacity for more production
Product Differentiation through packaging and
advertisement
Product line extension
Customer satisfaction
Introducing in various Size
TQM
Conclusion

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