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PESTLE Analysis

This document outlines the key factors to consider in a PESTLE analysis, which is a framework used to analyze the macroenvironmental factors that may have a profound impact on an organization. It divides the important external factors for analysis into six categories: political, economic, social, technological, legal, and environmental. Considering these broader macroenvironmental trends can help identify threats and opportunities for strategic planning purposes.

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judemc
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Download as PDF, TXT or read online on Scribd
700 views

PESTLE Analysis

This document outlines the key factors to consider in a PESTLE analysis, which is a framework used to analyze the macroenvironmental factors that may have a profound impact on an organization. It divides the important external factors for analysis into six categories: political, economic, social, technological, legal, and environmental. Considering these broader macroenvironmental trends can help identify threats and opportunities for strategic planning purposes.

Uploaded by

judemc
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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PESTLE Analysis Example

Political

Economic

Government policies
Government term and change
Trading policies
Pressure groups
Funding, grants and initiatives
Wars and conflict

Social

Technological
Lifestyle trends
Demographics
Consumer attitudes and opinions
Media views
Law changes affecting social factors
Brand, company, technology image
Consumer buying patterns
Fashion and role models
Major events and influences
Buying access and trends
Ethnic/religious factors
Advertising and publicity

Legal

Home economy situation and trends


Overseas economies and trends
General taxation
Taxation specific to product/services
Seasonality/weather issues
Market and trade cycles
Industry-specific factors
Market routes and distribution trends
Customer/end-user drivers
Interest and exchange rates,
international trade/monetary issues

Competing technology development


Technological advancements
Research and development funding
Associated/dependent technologies
Replacement technology/solutions
Maturity of technology
Manufacturing maturity and capacity
Information and communications
Consumer buying mechanisms
Technology legislation
Innovation potential
Technology access, licensing, patents
intellectual property issues
Global communications

Environmental
Current legislation
Future legislation
European/international legislation
Regulatory bodies and processes

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Environmental legislation
Public awareness of environmental issues
Political agenda on the environment
Consumer buying patterns
Corporate Social Responsibility
awareness and expectations

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